Which metrics can be Split Tested with the Split Testing Icegram add-on?

Split Testing add-on for Icegram can split test any and every metric of an Icegram campaign.

With the split-testing add-on, unlimited variations of a campaign can be created within which any/all the metrics can be changed. You can have the main variation contain just a single message, and a variation contain three. Or you can change display timings, or message types, or any other element of the message. It’s fully flexible.

Some Examples:

  • Message types – For example, which message type gets clicked the most – popup or action bar?
  • Headlines – Test and see which headline is catchier. Headline Variation 1: Sale ends tonight, or, Headline Variation 2: Limited Period Offer
  • Form Fields – Add/delete text fields. For example: What information are people willing to give easily? Phone number or email address?
  • Content – Experiment with various content and check which works better. For example, long form vs short form.
  • Images – Which one is more appealing? Animated GIFs, Human images or sketches?
  • Call to Action button label – “Sign me up” or “Get your Free Newsletter” – what converts better?
  • Themes and Colors – Experiment different themes, background and text colors.
  • Display Timing – 5 seconds after page load or 10? What’s better?
  • Display Position – Top or bottom? Before content or in footer?
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