Which metrics can be split tested with Icegram?

The Split Testing feature is available in Icegram Engage Max plan.

With the split-testing feature, unlimited variations of a campaign can be created within which any / all the metrics can be tested. You can split test a campaign with the main variation containing just a single message, and another variation containing three. Or whether a green colour CTA button is converting more than a blue colour CTA button. It’s fully flexible.

Some Examples:

  • Message types – For example, which message type gets clicked the most – popup or action bar?
  • Headlines – Test and see which headline is catchier. Headline Variation 1: Sale ends tonight OR Headline Variation 2: Limited Period Offer
  • Form fields – Add/delete text fields. For example: What information are people willing to give easily? Phone number or email address?
  • Content – Experiment with various content and check which works better. For example, long form vs short form.
  • Images – Which one is more appealing? Animated gifs, human images or sketches?
  • Call to Action button label – “Sign me up” or “Get your Free Newsletter” – what converts better?
  • Themes and Colours – Experiment different themes, background and text colours.
  • Display timing – 5 seconds after page load or 10? What’s better?
  • Display position – Top or bottom? Before content or in footer?
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