Imagine being a geologist who usually navigates rocks, terrains, and cartography. And then one day, you’re asked to take over emails for your organization. No training. No email marketing background.
Just a big list, a tight schedule, and important information to get out.
Meet Dario Saccoccia. A quiet hero in his field – both literally and figuratively.
This is the story of how Dario went from overwhelmed to in control, and why Icegram Express became his everyday essential.
Let me get you in…
Who is Dario?
Dario Saccoccia isn’t your typical office worker. By day, he’s a geologist and cartographer, sketching the rugged lines of mountains for Edizioni Il Lupo, a small Italian publisher obsessed with alpine tales.
But when duty calls, he swaps his maps for a keyboard – tackling social media, emails, and even a bit of website tinkering.
“I’ve got very little experience with that stuff,” he confesses with a laugh, “but someone’s got to do it.”
He’s the kind of guy who thrives in the field, not behind a screen.
Yet, for the past 4-5 years, he’s been keeping Edizioni Il Lupo connected to its audience – 10,000 email addresses strong.
What was Dario struggling with?
Before discovering Icegram Express, Dario’s email process looked like this:
- He’d draft messages manually, based on upcoming events or new releases.
- He’d design posters or visuals using other software tools.
- He’d then try to stitch everything together to form an email template.
- Finally, he’d send it to different email groups, often unsure if it went to the right audience.
The tools he used were free, but they lacked structure, automation, and ease.
“I wasn’t spending money,” Dario says, “but I was spending time. And honestly, I was managing templates and emails poorly.”
There was no clear system. Each new email felt like starting from scratch.
The process was time-consuming, especially for someone juggling roles in such a niche and active organization.
It was mentally exhausting, especially for someone juggling so many hats already.
How did Icegram Express remove roadblocks for Dario?
When Dario started using Icegram Express, things shifted almost naturally.
The plugin didn’t ask him to be a designer, developer, or email expert.
It simply let him do what he needed – send the right message, to the right group, in the simplest way.
With multiple broadcast lists already in place, Icegram Express helped him manage them without a hitch. Whether it was a book launch, a hiking event, or a seasonal update, Dario could now:
- Reuse and tweak templates in minutes.
- Choose the right list for each campaign.
- Send emails confidently, even from his mobile device.
No more switching between tools. No more chaos.
Just clean, easy communication – built right into the site he was already using.
How did Icegram Express help him stay consistent?
Edizioni Il Lupo doesn’t send the same email to everyone. Depending on the content – a new mountain guide, a special event, or a newsletter – they target specific reader groups.
With Icegram Express, Dario can easily:
- Maintain multiple broadcast lists (they currently have several, totaling over 10,000 subscribers).
- Choose specific lists for each update.
- Write and design emails directly in WordPress, so he doesn’t need to jump between tools.
- Send instantly or schedule for later, giving him flexibility with timing.
Instead of piecing things together, Dario now has a rhythm. He simply opens Icegram Express, picks his list, plugs in the message, adds a visual, and hits send.
What Icegram Express features did he like the most? Why?
Templates
This was a game-changer for Dario. Instead of creating designs from scratch, he can now build templates once and repurpose them for new announcements, saving time and maintaining a consistent look.
Email list segmentation
Different readers are interested in different things. With Icegram Express, Dario doesn’t blast emails to everyone. He carefully selects which group gets what message — making every communication feel more relevant.
Mobile management
Whether he’s at the office or out mapping trails, Dario doesn’t need to pause work to send a newsletter. The plugin’s simple dashboard and mobile-friendly controls let him get things done from anywhere.
Support that feels like a teammate
While the features are solid, Dario says it’s the support team that truly sets Icegram Express apart.
Whenever he’s stuck or unsure, help is just a message away. And for someone without a technical background, that kind of responsive support is gold.
Last thoughts and recommendations
Dario doesn’t claim to be a marketer or a tech-savvy content creator.
He’s someone who loves maps, trails, and the art of publishing.
But by using Icegram Express, he’s also someone who confidently manages email campaigns, serves 10,000+ subscribers, and keeps Edizioni Il Lupo’s readers engaged — all without stress.
His story is a reminder that:
- You don’t need to be a pro to run great email campaigns.
- A simple, well-designed tool can do the heavy lifting.
- Support and reliability matter just as much as features.
- Even if your main job has nothing to do with marketing, connecting with your audience matters.
And now, with Icegram Express, Dario does it with ease.
Whether you’re a publisher, a geologist, a solo creator, or someone who just wants email to work, Icegram Express helps you build lasting connections with less chaos and more clarity.
If Dario can do it, you probably can too.
Dario’s thoughts on Icegram Express
“I want to deeply praise the support service, which alone is worth the cost of Icegram” Dario Saccoccia, Edizioni II Lupo