Mailjet and Mailchimp are two of the most widely used email marketing platforms, trusted by businesses of all sizes for building campaigns, automating customer journeys, and analyzing performance. Both tools have grown into full-fledged marketing ecosystems, offering everything from drag-and-drop editors and AI-driven content to advanced workflow automation and real-time analytics. Their capabilities make them the go-to choice for teams looking to streamline communication and scale engagement across digital touchpoints.
Businesses consistently compare Mailjet and Mailchimp because they focus on the same core priorities:
- Automation for onboarding, re-engagement, and behavior-based campaigns
- AI-powered creation to speed up email copy, design, and optimization
- Segmentation and targeting to improve personalization and relevance
- Deliverability tools to ensure emails land in the inbox
- Scalability for growing audiences, high-volume sending, and complex multi-team workflows
Both platforms evolve rapidly; they release ongoing platform-wide enhancements. Mailjet’s latest round of updates, especially new AI-driven tools and expanded automation features, rolled out in late 2025, reflecting the industry trend toward continuous, incremental improvement rather than major version releases.
Quick comparison at a glance
Mailjet and Mailchimp both offer strong email marketing capabilities, but they take different approaches in how they handle automation, design flexibility, collaboration, and eCommerce workflows. The table below gives a quick overview of how the two platforms compare—and where they fit depending on your team’s needs.
This perspective is especially helpful for businesses also evaluating lightweight alternatives like Icegram, which focuses on simplicity, affordability, and ease of execution for fast-paced teams.
Side-by-side feature summary
| Feature Category | Mailjet | Mailchimp |
|---|---|---|
| Email editor | Drag-and-drop builder with real-time collaboration, comments, and section locking | Drag-and-drop builder + Creative Assistant; custom HTML templates (higher plans) |
| AI tools | AI Copy + Template Generator (21 languages) | Generative AI assistant + Content Optimizer |
| Automation | Drag-and-drop workflows for onboarding and engagement; A/B testing up to 10 variants | “Flows” with branching paths, waits, goals; up to 200 steps |
| Segmentation | Behavior-, interest-, and identity-based; unlimited contacts | Advanced + predictive segmentation; plan-based audience limits |
| Deliverability | Strong transactional infrastructure; 2048/4096 DKIM | Reliable marketing deliverability; transactional via Mandrill add-on |
| SMS | Transactional SMS in 50+ countries | SMS/MMS automation (add-on) with multi-country support |
| Integrations | 80+ integrations; developer-focused APIs & SMTP/Parse endpoints | 300+ integrations including Shopify, Salesforce, Canva, Zapier |
| Team collaboration | Multi-admin access, SSO/MFA, subaccounts, section locking | Role-based access; unlimited seats in Premium |
| Scalability | Supports millions of emails/day | Designed for multi-channel marketing + eCommerce scale |
Ideal for
Small businesses
- Mailjet: Simpler workflows, cost-effective volume-based pricing, unlimited contacts.
- Mailchimp: Easy setup, built-in content tools, strong onboarding guidance.
- Icegram: Ideal for small teams wanting fast, no-frills email and pop-up campaigns without complex setup.
Retail/eCommerce
- Mailjet: Good for high-volume sending and transactional emails.
- Mailchimp: Strong eCommerce integrations, predictive segmentation, and revenue analytics.
Agencies
- Mailjet: Real-time collaboration + subaccounts for managing multiple clients.
- Mailchimp: Extensive integrations and multi-audience support for client-specific funnels.
- Icegram: Suited for agencies needing simple, affordable messaging options for smaller clients.
Developers
- Mailjet: Developer-first APIs, SMTP, Parse API, scalable architecture.
- Mailchimp: Primarily marketing-focused; technical customization possible but secondary.
Enterprise teams
- Mailjet: High-volume infrastructure, collaboration controls, SSO/MFA, flexible permissions.
- Mailchimp: Enterprise-grade automation depth, AI insights, extensive integrations.
Email design and content creation
Mailjet
Mailjet offers a flexible, user-friendly environment for building emails. Its drag-and-drop editor makes designing campaigns simple, while real-time collaboration—complete with comments and section locking, helps teams work together without version conflicts. The platform’s AI copy and template generator supports 21 languages, speeding up content creation for global audiences. Marketers can also use dynamic content, personalization variables, and a rich template gallery to tailor every message to individual customer segments.
Mailchimp
Mailchimp provides a large selection of pre-built templates and allows custom-coded designs for advanced users. Its Creative Assistant and generative AI tools help users automatically create layouts, graphics, and copy. The platform’s Content Optimizer evaluates email structure and tone to improve performance. Dynamic content blocks support personalization, though some design and customization capabilities are restricted on lower-tier plans. This makes its full design flexibility more accessible to users on higher-priced subscriptions.
Automation & Workflows
Mailjet
Mailjet simplifies automation through drag-and-drop workflows, making it easy to build onboarding, re-engagement, and lifecycle campaigns without technical effort. Users can choose from predefined scenarios to accelerate setup and test performance using A/B tests with up to 10 variants, ideal for optimizing subject lines, content, or send times. Mailjet also supports transactional SMS delivery in 50+ countries, allowing brands to automate multi-channel notifications from a single platform.
Mailchimp
Mailchimp delivers more advanced automation capabilities through its “Flows,” which can include up to 200 steps in complex customer journeys. These flows support branching logic, wait triggers, and goal-based actions, enabling highly personalized, behavior-driven campaigns. Predictive segmentation helps target users based on likelihood to purchase or engage, while send-time optimization boosts performance by delivering messages when each contact is most likely to open. Mailchimp also offers SMS and MMS automation as an add-on for teams expanding beyond email.
Audience management and segmentation
Mailjet
Mailjet provides simple yet effective tools for managing and growing audiences. Its built-in form builders and subscription widgets help businesses capture new contacts with ease, while segmentation options allow targeting based on identity attributes, interests, and user behavior. A key advantage is that Mailjet supports unlimited contacts across all plans, making it cost-efficient for teams handling large or fast-growing lists.
Mailchimp
Mailchimp offers more advanced audience intelligence with predictive segmentation and detailed behavioral tracking, including purchase history, campaign engagement, and website or app activity. However, Mailchimp limits the number of audiences based on the plan, which can increase costs for teams managing multiple lists. For SMS users, Mailchimp includes an auto-vetting process to maintain compliance and ensure messages meet deliverability standards.
Analytics and reporting
Mailjet
Mailjet offers essential analytics to help teams understand campaign performance at a granular level. Users can track engagement statistics by device and location, preview how emails will appear across inboxes, and filter out bot-generated activity for cleaner reporting. Email deliverability tools, such as DKIM and DMARC, provide insight into authentication and inbox placement. For developers and advanced users, Mailjet also supports webhooks that stream real-time event data into external systems.
Mailchimp
Mailchimp delivers more advanced reporting capabilities with visual funnel breakdowns that map the customer journey from send to conversion. Comparative reports and industry benchmarking help teams understand performance relative to peers, while real-time revenue analytics highlight the direct financial impact of each campaign. The platform also supports multivariate reporting for deeper testing insights and connects with tools like Google Analytics for expanded measurement across channels.
Integrations, APIs, and team collaboration
Mailjet
Mailjet connects seamlessly with 80+ tools, including WordPress, WooCommerce, HubSpot, and Shopify, making it easy to integrate email workflows into existing tech stacks. It supports multi-admin access with role-based permissions, SSO, and MFA for secure team operations. Businesses managing multiple brands or clients can use subaccounts and dedicated IPs for organized, high-volume sending. For developers, Mailjet offers robust Email, SMTP, and Parse APIs—ideal for building custom email flows or transactional systems.
Mailchimp
Mailchimp expands integration capabilities with over 300 supported apps, including Shopify, Salesforce, Zapier, and Canva. Larger teams benefit from unlimited user seats on Premium plans, along with role-based collaboration. Mailchimp also provides personalized onboarding sessions—up to four—helping new teams get up to speed quickly. Beyond email, it includes a built-in website builder, allowing users to manage landing pages, product pages, and simple sites directly within the platform.
Deliverability and transactional email
Mailjet
Mailjet is built with a strong transactional email infrastructure designed for reliability and scale. It supports advanced authentication with 2048/4096-bit DKIM, ensuring high inbox placement and improved trust with mail providers. Its architecture allows businesses to send millions of emails per day, making it a suitable choice for platforms that rely on consistent, high-volume transactional communication.
Mailchimp
Mailchimp offers solid deliverability for marketing campaigns, but is not primarily positioned as a transactional-first platform. Businesses that need transactional capabilities must use Mandrill, Mailchimp’s add-on for sending order confirmations, password resets, and other real-time messages. While effective, this setup adds an extra layer and cost for teams that prioritize transactional email performance.
Pricing comparison
Mailjet
The Mailjet pricing plan is as follows:
- Free plan: $0/month
- Essential plan: $17/month
- Premium plan: $27/month
- Custom plan: Upon request
Click here to know more about Mailjet pricing.
MailChimp
The MailChimp pricing plans are as follows:
- Free: Rs. 0
- Essentials: Rs. 385 (Monthly)
- Standard: Rs. 575 (Monthly)
- Premium: Rs. 11,500 (Monthly)
Learn more about the MailChimp pricing here.
Ease of use
Both Mailjet and Mailchimp offer intuitive interfaces, but they differ in how quickly teams can get started and collaborate.
- Onboarding
Mailjet provides a clean, minimal onboarding flow that helps users create their first campaigns quickly. Mailchimp includes guided tutorials and personalized onboarding sessions on higher plans, making it easier for new marketers to explore advanced features. - Learning Curve
Mailjet has a gentler learning curve due to its focused feature set and simple UI. Mailchimp requires more time to master, particularly its deep automation, segmentation, and reporting tools. - Team Workflows
Mailjet excels in collaborative workflows with multi-admin access, roles, SSO/MFA, and live editing. Mailchimp supports structured team access as well, offering role-based permissions and unlimited seats on Premium, but focuses more on individual user workflows than simultaneous editing.
Conclusion
Mailjet and Mailchimp both bring powerful capabilities to the table—whether you want collaborative email creation, advanced automation, predictive segmentation, or enterprise-level scalability. The right choice ultimately depends on what your team values most: Mailjet excels in collaboration and technical flexibility, while Mailchimp shines in audience intelligence and eCommerce-driven automation.
But not every business needs complex funnels or deep technical setups. Many teams simply want a tool that helps them communicate consistently, capture more leads, and improve conversions without navigating dozens of features or expensive upgrades. That’s where solutions like Icegram stand out, leaner, faster to adopt, and built for marketers who value clarity over complexity.
If you’re choosing between Mailjet and Mailchimp, start with your workflow, your goals, and your team’s level of comfort with advanced features. And if what you really need is simplicity with results, Icegram may offer a more effortless path forward.
FAQ
Is it easy to migrate from Mailjet or Mailchimp to another email marketing platform?
Yes. Both Mailjet and Mailchimp allow users to export contacts, segmentation data, and basic campaign reports. Most alternative tools, including Icegram, also support CSV imports and offer migration guides, so switching platforms is usually straightforward.
Do Mailjet and Mailchimp support multilingual emails natively?
While both platforms allow you to send emails in any language, Mailjet has built-in AI that can generate content in 21 languages. Mailchimp requires separate copy inputs for different languages or third-party translation tools.
How do support options differ between Mailjet and Mailchimp?
Mailjet offers tiered support, with faster response times and dedicated assistance on higher plans. Mailchimp provides chat and email support across plans, with phone support only on Premium. For simpler tools like Icegram, support is typically more direct and faster due to fewer layers of complexity.
Can I use either platform purely for transactional emails?
Mailjet is designed to handle transactional emails at scale, so you can use it exclusively for triggers like order confirmations or password resets. Mailchimp requires its Mandrill add-on for transactional messages, which adds cost and configuration steps.
Do both platforms allow custom HTML and code-based emails?
Yes. Mailjet supports HTML uploads and developer-focused editing, while Mailchimp allows code-based templates but restricts some layouts or features depending on the plan.
How do Mailjet and Mailchimp handle data privacy and compliance?
Both platforms are GDPR-compliant and offer tools like consent fields, list-cleaning options, and secure data storage. Icegram, while simpler, also provides compliance-friendly features for collecting consent and managing user preferences.
Can I run surveys or collect advanced user data directly through these platforms?
Mailchimp supports surveys and interactive forms natively in certain plans. Mailjet focuses more on standard signup forms, so advanced surveys may require third-party integrations.
Do these tools support omnichannel marketing beyond email and SMS?
Mailchimp offers more built-in omnichannel options, including social posting, landing pages, and basic website building. Mailjet remains email-first with selective SMS support. Icegram complements email with on-site engagement tools like popups, slide-ins, and action bars.
Are there hidden costs I should be aware of?
Both platforms charge extra for certain add-ons.
- Mailchimp: Mandrill (transactional), SMS credits, and additional audiences.
- Mailjet: Dedicated IPs, premium support, and higher-volume sending tiers.
Icegram tends to be more transparent with fewer add-ons, which appeals to small teams or startups managing tight budgets.