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How Icegram Express Helped a Food Blogger Automate Notifications

Running a niche blog about cow stomach is already a full plate. See how Indro automated his entire email notification process using Icegram Express and got more time to write the quirky content his readers love.

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Last updated on July 8, 2025

Imagine you run a food blog about a very specific (and slightly surprising) topic: cow stomach.
You’re passionate, you’ve written booklets about it, and your website just got a fresh WordPress revamp.
All set to share stories, recipes, trivia, and history about tripe with your readers.
Only one problem: every time you publish a new article, you have to send out notifications manually.
That means:

  • Copying emails from forms
  • Writing and formatting HTML messages
  • Sending them using separate software
  • Processing unsubscribes… one by one

It was all too much.
Until Indro discovered Icegram Express and that changed the way he communicated with his readers.

Who is Indro?

Indro Neri is the creator of TroppaTrippa.com literally translating to “Too Much Tripe.” It’s one of Italy’s quirkiest (and most informative) food blogs, dedicated entirely to tripe: its recipes, stories, and cultural significance.
He’s been running the site since 2008 and even published booklets on tripe — a couple of them in English!
But don’t let the niche fool you—Indro’s site is packed with valuable content, history, and personality.
Recently, he moved the website to WordPress and wanted to level up his reader communication, without becoming a full-time email marketer.

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What Were Indro’s Struggles?

Before Icegram Express, here’s what Indro’s newsletter workflow looked like.

Manual Madness

  • Collecting email addresses via forms
  • Manually entering them into desktop software (Group Mail Pro)
  • Writing HTML emails by hand
  • Sending campaigns manually
  • Processing unsubscribe requests… yep, also manually

Every new article meant remembering to create and send a newsletter. If I forgot, people wouldn’t know something new was posted.

As a solo creator, this wasn’t just tedious it was unsustainable.
And it pulled his attention away from what mattered most: writing new content.

How Did Icegram Express Help?

When Indro discovered Icegram Express, the difference was immediate.
Let’s break it down.

Real-Time Blog Notifications

Whenever Indro now posts a new article, his subscribers are notified automatically.
No extra steps. No remembering. No more HTML.
Icegram Express builds and delivers the news it gives me time to write more articles.”

Customizable email tempelates

Indro’s readers are Italian, and Icegram Express made it easy for him to translate the messages to suit his audience.
“I had to translate the messages, but the process was intuitive and simple.”

Super Easy Setup

Installing the plugin was straightforward, and he didn’t need any technical help.

He selected just one campaign type: new post notifications. That was enough to handle all his needs.
“It’s a set-and-forget system. Once done, it just works.”

Subscriber Management (No More Headaches)

No more manual email imports. No more unsubscribes to manage by hand.
Indro gets real-time alerts about new subscribers—and Icegram handles the rest.

“Those sweet subscriber notifications? I love seeing them.”

More Writing Time

Now that Indro doesn’t have to spend time on email marketing, he’s back to doing what he loves – writing about tripe.

Whether it’s a new dish, a historical anecdote, or a fun fact, he’s got the headspace to focus on content creation.

Why Would Indro Recommend Icegram Express?

Because it’s built for people like him:

  • Creators with niche audiences
  • Solo bloggers who want automation without learning code
  • Writers who care more about content than campaign dashboards
  • Anyone who values simplicity, clarity, and time-saving

It’s simple. I don’t have to craft or send anything Icegram Express does it all.”

He also points out how well the plugin is supported and how intuitive it feels—unlike many others that are either outdated or overly complex.

What Did Indro Say?

Great step-by-step support! Icegram Express is simple to use and helps me keep my readers updated effortlessly.”

Read Indro’s full review here!

Conclusion

Indro didn’t need a complicated email system. He didn’t want to hire help or become a tech expert.
He just needed something that worked—so he could stay focused on cooking up content that his readers love.

With Icegram Express, he now gets:

  • Seamless blog-to-inbox notifications
  • Zero manual effort
  • Reliable support
  • More time to create and less time clicking buttons

Whether you write about food, finance, or flamingos, Indro’s story shows that even the most niche blog can scale communication with the right tools.

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