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Autoresponders: The simplest way of keeping your customers engaged (for long!)

If you're an email marketer, you already know the importance of sending automated emails. Learn how Autoresponders can help you improve the performance of your drip campaigns.


Last updated on May 4, 2023

Imagine how great it would be if you have a physical store where a worker would be kept to greet individual customers every time they visit the store. Or someone who keeps in constant touch with the customers to remind them to visit the store again? Physical stores have an advantage in this situation to build more customer relationships as compared to online stores.

In the world of digital marketing, keeping your customers engaged is the key to success. One of the simplest ways to achieve this is through the use of email autoresponders. With autoresponder software, you can automate the process of sending personalized and timely emails to your customers, keeping them interested in your products or services for the long haul.

By using email marketing autoresponders, you can save time and effort while still building strong relationships with your customers. So, why not give it a try and see the positive impact it can have on your business?

But over the years, brands have been working round-the-clock to build this feature virtually in order to connect with their customers from time to time and build long-term relationships.

Hence, if you are a digital marketer and if you haven’t heard of autoresponders or drip campaigners then here’s a quick look at how it can benefit your organization.

First, let’s understand what autoresponders are

Autoresponders or drip campaigners or email autoresponders is a tool that helps marketers set pre-scheduled automated series of emails to a list of recipients. An email autoresponder is a tool that automatically sends out predefined emails to subscribers or customers in response to certain trigger events or actions.

The purpose of an email autoresponder is to keep your customers engaged and connected to your business, even when you are unable to personally respond to each email in a timely manner

These are pre-scheduled automated emails that a customer receives throughout his customer journey and they are triggered by a specific event like buying a product, joining your list, abandoning the cart, browsing behavior, etc. An autoresponder tool cuts your work by sending pre-created emails at different points in a customer’s journey.

Autoresponders can be used to send a series of emails on a set schedule, known as an email drip campaign, or to send a single email in response to a specific trigger, such as when a customer subscribes to your email list or makes a purchase.

Hence, it is also called drip campaigns as you ‘drip feed’ a number of targeted newsletters to a recipient over a period of time, usually for a specific purpose, until the series has ended.

What are the steps to create effective autoresponder emails?

  • Set goals: First and foremost it’s important to crystalize the motive behind sending autoresponders. Ask yourself questions like ‘why should I send a sales emailer?’, ‘Will a welcome emailer be of any good to recurring customers?’. Once your goals are set, then you can proceed to plan.
  • Plan series: The best way to plan an autoresponder series or drip series campaign is to look at a customer journey. You may want to have a different series of targeted emails for onboarded customers and a different series for customer acquisition. Since autoresponder emails are triggered basis of a user’s action. You can create a plan of action to target a specific customer with a specific message e.g., sending offers to those customers who have abandoned their shopping carts.
  • Build lists: Building lists is the next step towards creating effective autoresponder drip campaigns. This is the most important step as it will define your target audiences. Many email plugins don’t cater to features that can help you build lists, hence, keeping this in mind we have created a list-building and cleaning feature in Icegram Express Pro which automatically cleans redundant and fake accounts from your database.
  • Write eye-catching content Once you have things in place, begin creating eye-catching content. Some tips that you can follow for the same are:
    • Research and choose topics carefully
    • Keep up with social media trends
    • Take inspiration from other brands
    • Use email optimization tools to create trendy content
  • Schedule with accuracy: Schedule autoresponder email according to the convenience of your target. Experiment with different timing and frequency to find the sweet spot for your audience. Consider factors such as time zone, industry, and customer behaviour. Use data and analytics to track the performance of your autoresponder emails and make adjustments as needed. For example, sending a welcome email when a customer has been onboarded or a ‘we miss you’ email when the customer stops visiting the website can go a long way to building relationships.
  • Monitor from time to time: No drip campaign can be effective if they are not monitored from time to time. Monitor. Learn. Gin insights and use these insights to plan further campaigns. Email marketing autoresponders can really help improve your marketing efforts.

Types of autoresponder emails

Now that you know the steps to make your autoresponder efforts count. Autoresponder emails can be personalized and tailored to the individual recipient and can include a range of content, such as newsletters, promotional offers, and educational materials.

When creating an email autoresponder, it’s important to follow best practices, such as segmenting your email list and targeting specific groups, testing different email formats and subject lines, and regularly reviewing and updating your autoresponder content to ensure that it remains relevant and effective.

Let’s look at a few examples of successful drip campaigns below:

Welcome Emails

Welcome emails are the best way to connect to customers, they create a feeling of importance in the minds of new customers. Here’s a sample of the Welcome Email

Confirmation Email

These emails are important to not just confirm an activity but also help customers ensure that things are in place. Refer to this Confirmation Email sample.

Support Emails

No business is complete without good customer support. It is advisable to send customer support emails from time to time to customers for help. Here’s an example of Support Email

Sales Emails

Sales emails are the most used kind of autoresponder email. You can use creative ways to send offers to customers at the right time and place by setting up triggers. Here’s how your sales emails may look

Newsletter Emails

Newsletters and behind-the-scenes emails are a great way to create a brand connect and keep your customers updated about your company. Example of Newsletter Email

Review Emails

Review emails are an effective way to understand your product performance. They bring a fresh perspective to your marketing efforts. You can always ask a customer to review your product or give their thoughts about your company’s performance because there is always a scope to do better.
Here’s how you can ask users for a review

Relationship Building Emails

These are simple emails to help connect with customers. These types of emails can be sent at any time in a customer’s journey. From asking how your customers are doing to reminding them about your company, they help maintain brand presence in the minds of the customers.

This is how you can build a relationship with your customers using email

Maximizing Your Email Marketing Campaigns with Email Autoresponder Software

Email autoresponder software can help businesses automate their email marketing campaigns and streamline communication with their customers. By using email autoresponders, businesses can send timely and personalized messages to their subscribers, keeping them engaged and interested in their brand. With features like segmentation, A/B testing, and advanced analytics, email autoresponder software can help businesses tailor their messages to their audience and improve their overall email marketing strategy. In short, email autoresponder software is an essential tool for any business looking to grow their email marketing campaigns and build lasting relationships with their customers.

Here are some email autoresponder software options you can consider:

  1. Icegram
  2. Mailchimp
  3. GetResponse
  4. ConvertKit
  5. ActiveCampaign
  6. AWeber
  7. Constant Contact
  8. Drip
  9. Campaign Monitor
  10. Sendinblue


Email autoresponders are an amazing tool. Not only do they save you time but they also keep in touch with your customers on your behalf.

Not many tools today provide you with complete email service but we have created Icegram Express MAX with this marketing need in mind. It’s a complete email solution that understands your business and marketing needs and provides you with a vast array of services.
Some notable benefits of Icegram Express are:

  • It’s a great time saver
  • Helps build customer relationships for the long term
  • You need zero monitoring efforts as the smart tool handles everything on your behalf
  • You just need to configure the set-up once, you’re now good to go!
  • It’s a great tool to scout, onboard and retain customers for your business

Here’s how you can set up autoresponders using Icegram Express MAX

Icegram Express Sequence
Icegram Express Sequence

If you’re looking for an email marketing and autoresponder tool then we highly recommend that you give ES Pro a try.

Create Autoresponder With Icegram Express Now


Which is the best autoresponder?

The answer to this question depends on your specific needs and budget. Some popular email autoresponder software includes Icegram, Mailchimp, AWeber, and ConvertKit. Each of these offers unique features and pricing plans that can suit different business sizes and email marketing goals. It’s important to research and compare various options before choosing the best autoresponder for your business.

Is there a free autoresponder?

Yes, some email autoresponder software offers free plans with limited features and a limited number of subscribers. Icegram Express, for instance, provides a free plan that has so many features. However, keep in mind that paid plans usually offer more advanced features and higher subscriber limits.

How do I get an autoresponder?

You can get email autoresponder software by signing up for a plan with one of the many available providers. Simply visit the provider’s website, choose a plan that suits your needs, and follow the instructions to create an account. Once you’re signed up, you can start creating email campaigns and setting up automated email sequences to engage your subscribers.

What is the easiest autoresponder to use?

It depends on your specific needs and preferences. However, some email autoresponder software providers are known for their user-friendly interfaces and easy-to-use features. Mailchimp is often praised for its simple drag-and-drop email builder, while ConvertKit offers a straightforward automation workflow. Ultimately, the easiest autoresponder to use is the one that you feel comfortable with and can easily navigate to achieve your email marketing goals.

7 thoughts on “Autoresponders: The simplest way of keeping your customers engaged (for long!)

  1. A great feature added…We really love ES plugin. Keep adding the features.
    Thanks for bringing such an awesome plugin into existence

    1. Glad you like Email Subscribers 🙂

  2. Looking forward to this new feature. This may be the way we can begin to engage with people on a deeper level.

  3. Hi All,
    We have release Sequences in the Email Subscribers Pro plan.
    Check this out in Email Subscribers pro and do let us know your feedback.

  4. So, it is only in the PRO version.. I am yet testing the free version.. will probably go PRO soon.. thanks..

  5. Great plugin for customer engagement, the feature is awesome.

    1. Glad to hear that you are using this feature and you are liking it.
      Thank You!

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