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5 Best WordPress Newsletter Plugins for 2021

Here are the 5 top WordPress Newsletter Plugins that every email marketer should know about. We have a detailed guide for you with notable features, pricing plans, and the pros and cons of the plugins.

Last updated on October 19, 2021

A WordPress Newsletter plugin is a “Must” for email marketers, planning to grow their email list. As an email marketer, I have realized that we have different types of requirements. What we need is a single dashboard to fulfill all these.

With a WordPress mailing list plugin by your side, you can run your email marketing campaign painlessly. These plugins literally focus on every aspect of email marketing.

Now the question that remains here is, which email marketing WordPress plugin fits you?

Frankly, there is no one correct answer to this question. The email marketing plugin that suits your requirements is the best fit for you. Here is a listicle of the best WordPress email subscription plugins.

Once you discover the pros, cons, and pricing of these plugins, you can make your decision. So, without much ado, let’s get started.

MailChimp

A popular newsletter plugin and one of the top favorites for email marketers is MailChimp. MailChimp helps email marketers with some awesome stuff like creating engaging newsletters, managing email subscription lists, sending emails to the right segments, and so on. MailChimp is more like a CRM tool covering diverse marketing resources and solutions. Let’s get into the details.

Notable Features

  • MailChimp helps you create engaging emails that represent your brand’s identity
  • With its drag-and-drop builder, MailChimp helps you create attractive emails with built-in templates
  • With this WordPress SMTP plugin, you can send prompt transactional emails

What I like about MailChimp?

  • I enjoy the beautiful email templates MailChimp has on offer for different types of campaigns
  • MailChimp offers powerful real-time analytics to know more about my subscribers
  • MailChimp also lets me automate the emails in advance

What I think can be Improved?

  • MailChimp does have a free pricing plan but it is limited to 2000 contacts. Also unlike Icegram
  • Email Subscribers’ free plan, I didn’t find the features of this plan very WordPress-specific.
  • MailChimp lets you create only one email list for the free plan.

Pocket Pinch

Free – $0
Essentials – $10.28 per month
Standard – $15.36 per month
Premium – $307.19 per month

MailPoet

Another all-in-one WordPress Newsletter plugin that you can try is MailPoet. It is a great tool for managing your email subscribers, growing your email list, and tracking your email marketing campaign performance.

Notable Features

  • MailPoet lets you create email opt-in forms.
  • Managing your email subscribers list and segmenting them effectively on the WordPress dashboard is simpler with MailPoet
  • MailPoet also shows you detailed analytics to track your email campaign’s performance

What I like about MailPoet?

  • It is a power-packed email marketing WordPress plugin that helps me grow my email list, manage my subscribers, and send spam-free emails.
  • MailPoet lets me automate my email sequences
  • MailPoet has a free version for up to 1000 subscribers.
  • MailPoet’s drag and drop builder is a hit as it lets you create quick responsive emails

What I think can be Improved?

  • Nothing as such. But I feel if they could increase the contact limit a bit for the free plan, it would be more convenient.

Pocket Pinch

Free – $0 for up to 1000 subscribers
Premium – $15 per month for up to 1250 subscribers

Icegram Email Subscribers

Icegram Email Subscribers is an all-rounder when it comes to WordPress Newsletter plugins. It is a reliable email marketing tool for creators and marketers. The best thing is, this WordPress mailing list plugin doesn’t burn a hole in your pocket.

Notable Features

  • There’s no limit on your email contacts and the numbers of newsletters
  • You can automate email sequences in advance
  • Icegram Email Subscribers lets you add captcha in order to block any spam
  • Segment your email list regularly and maintain a fresh email list with zero invalid email addresses
  • You can view your email analytics and track the major metrics to identify how your email marketing campaign is performing

What I like about Icegram Email Subscribers?

  • Email Subscribers is an ultra-compact email marketing solution that allows me to grow and manage my email list, track my campaign KPIs at an affordable price. In short, this tool simplifies email marketing for me.
  • The sequence automation tool within Email Subscribers is a lifesaver! It helps me create a sequence, starting from welcome email to onboarding email and so on. This feature saves a lot of my time.
  • Oh, and with Email Subscribers, I don’t need to worry about the delivery of my emails. They always end up reaching the inboxes of my target subscribers.
  • Unlike most of the other WordPress Newsletter Plugins, Email Subscribers doesn’t have any restrictions in its free plan. I can use it for unlimited numbers of contacts.
  • Also, Email Subscribers lets the users create unlimited email lists even for the free plan. I missed this feature in MailChimp.

What I think can be Improved?

  • I don’t want any changes as of now. It is perfect. What I look for in any of the best WordPress email subscription plugins are relevancy, simplicity, and affordability. Honestly, Icegram’s Email Subscribers tool has all three.

Pocket Pinch

Open-source – $0
Starter – $9 per month
Pro – $129 per year

HubSpot

Next, I will talk about HubSpot WordPress Subscribe Plugin. For content marketers, HubSpot is a common name. HubSpot is a complete marketing solution that has plenty of marketing resources to offer. In fact, HubSpot is much more than a WordPress Newsletter plugin. It is more of a CRM solution. Let’s get into the details of HubSpot’s WordPress subscribe plugin.

Notable Features

  • HubSpot’s newsletter plugin helps you create attractive and responsive newsletters for your email campaigns
  • HubSpot also has a cool drag and drop email builder to design your emails effectively. In fact, you have 20+ templates to select from.
  • HubSpot offers seamless integration with 650+ apps

What I like about HubSpot?

  • HubSpot’s WordPress email subscription plugin includes a live chat tool. That’s literally helpful for generating new leads
  • I love how we can integrate HubSpot’s WordPress mailing list plugin with WooCommerce, Stripe, and other 650+ apps
  • HubSpot’s built-in analytics is also helpful for monitoring my campaigns

What I think can be Improved?

  • HubSpot is pretty expensive. The starter plan costs $50 a month and works for only 1000 subscribers. That’s a lot to take in!

Pocket Pinch

Starter – $50 per month
Professional – $890 per month
Enterprise – $3200 per month

Newsletter

One of the best emailing software that I absolutely like is Newsletter. This WordPress newsletter plugin lets you add subscription forms pop-ups to your site (Provided you install an extension), segment your mailing lists, and so on. Here are some of the best features of Newsletter that you should consider:

Notable Features

  • Simple and user-responsive drag and drop feature
  • With advanced targeting feature, I can target only relevant audiences
  • Newsletter has numerous customizable themes
  • This WordPress email plugin also helps you with detailed analytics

What I like about Newsletter?

  • Another complete WordPress email marketing subscription plugin that takes care of email marketing activities through a single dashboard
  • I can automate email sequences in advance with an extra add-on
  • It has a free version for beginners

What I think can be Improved?

  • Newsletter is compatible with WordPress SMTP plugins. But it doesn’t have an in-built sending service.
  • The email sequence automation feature is also specific to the installation of external add-ons. The plugin doesn’t have this in-built feature.

Pocket Pinch

Free – $0 per month
Blogger – $65 per year for up to 3 sites
Agency – $249 per year for unlimited sites

Conclusion

Before concluding the article, we just one to add one thing. Make sure that you select a WordPress email subscription plugin that addresses your needs. For example, the requirements of an individual blogger and an enterprise will not be the same, right?

So, you have to get clarity over your requirements first and then opt for a WordPress email marketing plugin.

Personally, I enjoy using Email Subscribers the most for its diverse features. You can Download Icegram’s Email Subscribers here.

Additional Readings

Is your Email Unsubscribes Increasing? Find out why! 

Everything you should know about Lead Magnets

Start Tracking your Emails with a WordPress Email Tracking Software

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