Email blast have been the preferred email marketing strategy for a long time now!
But many marketers don’t recommend it in recent times, as they consider it to be spammy and annoying.
So should you do an email blast? The answer is yes, provided you follow the right ways.
In this article, we’ll mention the email blast definition and how to do it for better conversions.
What is an email blast (e-blast)?
Email blast is the strategy of sending a single email to an entire list, a large list or multiple lists simultaneously. It is also called an e-blast or mass email sending.
The most common example is sending a sales email or a newsletter to all your subscribers.
An email blast involves hardly any personalization or segments, so the chances of your email falling flat are very high.
Despite that email blasts would help you reach out to a larger set of audience to convey your message.
Why are email blasts not preferred?
Since blast email messages are sent to everyone regardless of their choice and priorities, readers often consider them useless and irrelevant.
Here’s why email blasts are ignored:
- Not personalized: All of us like an email that addresses us personally. Special or specific messages or some exclusive offer can grab the reader’s attention, which is not the case with an email blast.
- Not segmented: What if you greet Happy Independence Day on the 4th of July to your subscribers who are Non-Americans, and vice versa? It won’t resonate much with them, and hence there’s a high chance for it to be considered irrelevant.
- Not targeted: If you don’t send emails to customers based on their previous purchases or choices, they may find it less important and not relevant to them.
- Unexpected: Emails that come randomly or are unexpected are more likely to not be responded to.
Such emails stand a higher chance of landing in the spam or in the Promotional section that are bound to be overlooked by your audience.
Eventually this results in a poor sending reputation and distrust from your audience.
While social media, affiliate marketing and ads have also eaten up email marketing space, does this mean a dead end for email blast marketing?
Absolutely not!
Email marketing still leads to significant conversions, and email blast is no exception provided it is implemented perfectly.
Let’s check out more details about it in the points to follow:
Eight effective ways to do email blasts
These eight tips or ways will refine the way you do email marketing and ensure that your next email blast will:
- Get delivered
- Keep your audience engaged
- Encourage them to take an action
Let’s check those out!
Choose an email blast service
An email marketing service is vital to send your email blast. This email blast software will help you create segmented lists and send out bulk emails.
But before that, you need a lead magnet to build your list. Click here to know about the best lead magnet ideas that will help you gain more subscribers.
You can check out popular email marketing solutions such as MailChimp, Aweber, Constant Contact if you don’t mind spending more money.
But if you want a pocket-friendly solution that is easy to use and works very well like the big guns, try Icegram Express for WordPress.
List building, segmentation, readymade templates, list cleanup, spam check, captcha and a lot more, Icegram Express provides them all.
Build your targeted list
Determine who you want to reach with your email blast and prepare lists or segments accordingly.
You can segment your email subscribers based on their age, gender, previous purchase frequency, order total, geographical location, interests, and other factors.
For example:
- A master list that consists of all your subscribers to send out newsletters.
- Black Cyber sale list containing only top spenders on your website to date.
- A list containing only subscription-cancelled customers to nudge them with a discount to re-subscribe.
Create a compelling subject line
Write a subject line that will grab the recipient’s attention and entice them to open the email.
Keep the subject short. A great idea could be briefly listing out what’s inside the email. You can add some urgency or scarcity triggers for promotional emails.
We observed that adding icons and brackets in emails increased our open rate by around 12%.
Do not put a subject that triggers an open rate but no click rate or engagement. It should stay relevant to your email content.
Design an attractive and effective email
An attractive email does not mean it should be very fancy with all the colors and elements crammed into one space. A plain text email with a minimalist design and colors works better to get the message across. Email is a message, so what you write matters. Use a clear and concise message with a call-to-action (CTA).
If you want to use an image, use it for discount campaigns or product launches.
Also, add a clear unsubscribe option, so if your subscribers wish to stop receiving your emails, they can do so.
Pro tip: Make sure your email blast complies with the CAN-SPAM Act and GDPR regulations.
Test for spam
Before sending the blast, test the email on different email clients and devices to ensure it doesn’t land in the spam folder.
Tools such as the Mail Tester can help you check your spam score.
Identify the best time to send an email blast
Not everyone will open your email right when you send it. Besides time, geography matters equally.
According to HubSpot, the best time to send emails is early morning or late on working days. Moreover, emails sent from Wednesday to Friday can bring higher open and click rates. However, the right timings can vary based on diverse factors such as target audience, time zones, and others.
Schedule email delivery
Use the power of marketing automation to send your email blast campaign immediately or schedule it for a later date.
The scheduling feature can help you maximize your email blast’s impact based on the time it will reach the recipients.
Track and Analyze
After the email blast, track the open and click-through rates and make changes to improve the results for future campaigns.
Conclusion
As long as you are sending targeted, relevant messages to your list, conversions are bound to increase for your email blast.
And to do an email blast, Icegram Express is your best option – simple, economical and proven to deliver results.
FAQ
- What are some best practices for creating an effective CTA in email blasts?
Your CTA should be clear, action-oriented, and easy to spot. Use contrasting colors to make it stand out, keep the message short (e.g., “Shop Now” or “Get Started”), and place the CTA button in a prominent position within the email.
- How often should I send email blasts for optimal results?
The frequency depends on your audience and goals. Typically, one email blast per week or bi-weekly works well for most businesses. However, too many blasts can lead to unsubscribes, so monitor engagement metrics and adjust accordingly.
- How can I optimize my email blast for mobile users?
Ensure your email is mobile-responsive by using a single-column layout, large tappable buttons, and legible fonts. Compress images to reduce load times and test your emails across multiple devices before sending.