Do you know which marketing vertical is the best for a small-scale business? Look no further than email marketing.
Yes, you have heard right. Email marketing for online stationery business is an excellent and budget-friendly marketing channel for small-scale businesses. It offers a high return on investment compared to different traditional marketing channels. And not to mention that it eliminates the cost of printing pamphlets and advertisements.
So if you are looking for ways to advertise your products and increase your revenue then email marketing might be the perfect solution for you.
You can use this platform to directly reach your customers, foster better relations and create a sense of connection.
In this article, I am going to discuss the potential of email marketing for online stationery businesses. I am also going to discuss ways you can start email marketing right now so don’t miss out.
Email marketing for online stationery business
Even after all the hype about social media, email marketing for online stationery business still stands as one of the most reliable marketing channels. To be able to successfully reach your potential leads and convert them from viewers to buyers, you need to beat algorithms and fight with other competitors. But email marketing cuts all of this and allows you to directly reach your customers.
For an online stationery business or let’s say any business to thrive, you need to build good relations with your customers. Now let me ask you one question. Which shop do you visit often and why?
There can be many reasons for the same but one of the most important reasons is the service. If you feel connected to a store and the store owner and feel valuable there you will return to that store for certain.
This is the same case with an online store. If you can establish a good connection and relation with the customers then the customer may return with another business.
Tailoring email marketing for online stationery business
Here are ways you can build better relationships using email marketing for online stationery business even though your customers don’t visit you physically.
Welcome email
Just like when your customers go to your shop you greet them, you can send a welcome email series to your new subscriber. This serves as a digital greeting and a way to introduce your customers to your online store. You can even include your brand story, information, offers, testimonials, etc in the email to get them accompanied by your brand.
Promotional emails
Now if you have an in-store sale how would you display it to your customers? Well, you can hang posters, banners and even pass out the information by yourself.
Now if you have an online store, you can still do the same by running a promotional email campaign. In this campaign, you can announce upcoming sales discounts and special offers on the stationery products.
Newproduct arrivals email
Now say you have a new product in your store. In the physical store you could have kept it on a special shelf and decorated to attract the attention of the customers but how will you do that online?
You can send product spotlight emails or new product arrivals emails every time you have a new product in your store. You can use the email to showcase the specific stationary item highlighting its feature and USP. You can even use interactive videos and images to attract the attention of the customers and motivate them to place an order.
Transactional emails
As your customer has completed their order you are giving them a receipt with a beautiful smile on your face thanking them for the purchase. You can do the same with your email by sending transactional emails such as order confirmation and shipping notifications.
You can provide a digital record of purchases and keep the customers informed about their orders with a digital voice. If they have ordered something online you can even send a tracker link so that they can track their product online.
Cart Abandonment emails
Say your customers are confused about whether to buy or not a product. In a physical store, you or your staff can approach them directly and help them to make a decision.
But how will you do it online? Well, you can send abandoned cart email reminders to your customers to remind them about the items that they have left in their online shopping carts. To make sure that they complete their purchase you can even provide time limit discounts. Or you can even highlight the features of the product and how your customers can use it.
Product recommendations emails
Now if there is a repetitive customer in your store. You can introduce them to the product that they may like based on their preference or past purchases.
In the same way, you can send emails with personalized product recommendations. You can customize the product recommendations as per the customer’s preference and purchasing history.
Promotional emails
Flash sales often create a sense of urgency in buyers motivating them to make a purchase soon. In a physical store, you could use banners and posters to announce flash or time-limited offers to your customers. Online, you can use emails to promote time-limited exclusive deals and discounts.
Festive emails
Festive decorations in a physical store create a cheerful atmosphere for your customers and elevate their mood. You can create the same environment for your customers using seasonal and holiday-themed email designs.
You can even showcase specific stationery products for a specific occasion. For example, personalized Christmas greeting cards for your loved ones on Christmas or gift suggestions to parents for their young ones.
You can even use emails to provide educational content about your stationery products to your customers. For example, you can suggest creative ways to use a colored pen in a video.
In this way, you cannot only improve the customer experience but also motivate them to buy other products shown in the video. Or if you don’t want to integrate the video into the email you can even send invitations for the online workshops or webinars.
Re-engagement emails
Now if someone is your repeated customer you can offer them special rewards and incentives similar to what you would have done in a physical store.
You can introduce your customers to the loyalty program and the offers added. It will not only target your repeat customers but also motivate other customers to shop again.
Conclusion
To conclude, I can say that email marketing for online stationery business holds immense potential. By implementing email marketing effectively for your business, you cannot only improve your customer relationship but can also boost sales and build better brand recognition.
By using various types of email campaigns you can also improve customer experience and improve customer retention. But to start this you will need a perfect email solution that is not only budget-friendly but also effective.
There are many tools in the market and each of them has different pros and cons. I would recommend you do a little research and choose one as per your budget and needs. But if you don’t want to go through that chaos and need a quick solution, I would recommend you to try Icegram Express. It is an easy-to-use email platform that can help you to send out various campaigns easily. You can try out the plugin for free before moving to the premium one.