Last updated on October 15, 2020
Email Subscribers has been one of the most trusted WordPress plugin when it comes to
collecting leads, sending automated new blog post notification, creating & sending out broadcasts.
Most of all managing all these multiple tasks from a single place.
But inspite of all this goodness, customers have faced issues when it comes to email deliverability.
Dive in to know how we solved this issue.
Reason for crappy email deliverability
Well, Email Subscribers is not an Email Service Provider. It is a plugin which works along with WordPress or an Email Service Provider to send out emails.
Now the deliverability completely depends on the Email Service Provider. So technically, we had no direct way to resolve this issue except building it into our own system or finding a reliable ESP and integrating with that. We decided to go with the latter.
Finding a reliable ESP to integrate with
There are multiple ESP’s in the market. Some very popular ones being – Mailgun, Sparkpost, Pepipost, Amazon SES.
We wanted to go beyond just finding a reliable solution. We wanted to find a solution that we would use and only then recommend. So we did tons of research, tried a few services and then zeroed down to Pepipost.
Price-wise here’s how Pepipost compares with its counterparts:
Besides price here are other things we liked at Pepipost:
- It had the highest deliverability rate when compared with others.
- Easy to configure, can be done within 3 minutes.
- It is trusted by over 20,000 brands.
- Provides real-time tracking.
- Has an artificial intelligence to understand customer behavior.
- Has sub-account support.
Over To You
If you’ve struggled with sending out emails…ever.
Take a look at Pepipost
Integrate it with your Email Subscribers plugin
And send out emails – hasslefree.