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Email Subscribers plugin redesign: Answers to all your questions (February 2019 update)

Last updated on December 16, 2019

Email Subscribers is changing. We're revamping it to become the best engagement and marketing solution for WordPress users. There are a lot of items on our roadmap, but we want to progress one step at a time.

And the first step is a simple redesign of the interface, menu structure and terminology.

If you're using Email Subscribers plugin for a while, you may need to click around a few places to find menu options you were familiar with.

And you may have a number of questions…

  • Where did the Subscribers menu go in Email Subscribers plugin?
  • Why did we rename Newsletter and Post Notifications?
  • Why did we change the design?
  • What's going on with our WordPress plugin for email newsletters and blog post notifications?
  • What was the need for such major changes?

The answer to all those questions is that we got bored of looking at the old design.

Just kidding…

But there is a bit of truth in it!

Look, Email Subscribers is the simplest and most loved email marketing plugin for WordPress.

More than 150,000 creators are using it every day to engage their audiences, to build new businesses, to realize their dreams.

The plugin lets you send timely email notifications about new blog posts, dispatch beautiful newsletters and even send a welcome message every time someone signs up to your list.

We want the plugin to be easy to use and quick.

But we realized there were some bumps in the user experience. Some workflows were not intuitive, some terminology could be confusing and some screens needed refinement.

So here's what we are changing in Email Subscribers 4.0, and why…

Subscribers are now called Contacts

You use our plugin to connect with real people. Not email addresses. Contacts is much more appropriate than Subscribers. Contacts denotes the actual relationship between our users and their audience.

We're introducing Lists

Groups was the way to pull people together in Email Subscribers so far. But we had no way in the plugin interface to create new groups or to manage them. We kept receiving requests to make this process simpler.

Most other email marketing systems call collection of Contacts a List. Whenever we want to invite our friends to a party, we make a List. Whenever we want to sent out gifts, we make a List. So it's perfect to call a collection of people a List.

Starting with Email Subscribers 4.0, you can now create and manage Lists easily.

Audience is the place for both Lists and Contacts

Our users are creators, influencers, people who make a difference. And a tribe of listeners is awaiting their creations. We wanted to simplify navigation within the plugin and reduce options at the top level.

So we've clubbed Lists and Contacts together as Audience.

When you think a bit about it, it makes perfect sense!

Newsletters are now Broadcasts

In the physical world, newsletters are communications sent at regular intervals. But you may want to send an email at any time, may be just once. We were looking for a name that encompasses multiple use cases like this.

Broadcasts. That's what it is.

Whether it's a newsletter or a promotion. Whether it's a launch email or an update.. A Broadcast is something you send out to your Audience.

Broadcasts and Post Notifications are types of Campaigns

Most people setup automatic Post Notifications with Email Subscribers. Post Notifications are also sent to a collection of Contacts, but they are automated. We felt Post Notifications is still a perfect name, but just like we combined Lists and Contacts under Audience, we are combining Broadcasts and Post Notifications under Campaigns.

If you use our Icegram plugin, you would be familiar with Campaigns. They are a collection of messages you show to your site visitors.

So look under Campaigns for all your newsletter broadcasts and post notification emails. Even Templates are under Campaigns now.

Group Selector plugin has merged into Email Subscribers

We maintained a separate plugin to allow people to subscribe to multiple groups. We're now merging that into Email Subscribers itself. And since we now have Lists, you can allow people to select which Lists they want to subscribe while they opt-in.

Email Subscribers plugin no longer send emails immediately.

Now, plugin doesn't send Post Notifications or Broadcasts emails as soon as Post is published or Broadcast is created. Read more about, why we changed this behaviour and what are the alternatives to it.

Are we going in the right direction? What do you think?

We will keep improving Email Subscribers, and we have a very interesting roadmap. The current update is one step forward in making the plugin simpler and more useful to you.

FYI, I will be updating this blog with the screenshots of all these exciting changes soon.

Did you use the new version? What is your experience with the new interface?

Post a comment and let us know.

108 thoughts on “Email Subscribers plugin redesign: Answers to all your questions (February 2019 update)

  1. I’ve only just started using your plugin, but I love it already. I recently moved from to Classic Press and hope I will be able to use this in the future 🙂

  2. Important is to include neat & nice Templates in free package rather than downloading from icegram. It must be ONE STEP FULLY FUNCTIONAL newsletter broadcosting plugin.

    1. Thank you for commenting. We will improve on templating part of Email Subscribers

  3. have an old version of email subscribers which is great but can’t seem to download the new version can you help please?

  4. Where to find the new version?

    1. Hi Vidyut,
      It is not yet released. We are doing some final changes.
      And we will be releasing it soon.

  5. Can Woocommerce customers be automatically signed up for the newsletter or do you have to constantly import them?

    1. Hi Reeni,

      It’s definitely into our roadmap. Will be available in one of the future release of Email Subscribers.

  6. Could you implement an import feature for Mailerlite? would be cool! Thanks!

    1. Importing from CSV file is available in Email Subscribers.
      Please refer to this documentation
      Also Mailerlite will have export feature so export from there and import that list in Email Subscribers.

  7. I’d like to be able to style the widget as described in

    1. OK! We will look into this.

  8. You are in the right direction.

    One update i really would like to see is the possibility to customize the landing page to display after an email address is successfully subscribed from Double Opt-In (Confirmation) Email. Or at least give the text some styling.

    Thank you
    and have a nice day.

    1. This feature is included in the Email Subscribers pro plan already.
      Go ahead and try Email Subscribers pro.

  9. i think i am using your plugin before 14 day..and it’s very useful for me and i will never inactive that plugin

    1. Thank you for writing. And thank you for appreciation.

  10. I’m having some problem with the old version: One administrator who is sending newsletters has problem with code coming in to the text and the newsletters are send twice to each subscribers. Maybe that is something that will be corrected in the new version?
    Gert Olsson

    1. Hi Gert,

      Can you please contact us via this link
      We will help you.

  11. We are a school and every week each of our classrooms posts news to their parents. An email used to go to the parents notifying them that about the update. Now this email doesn’t happen so parents aren’t being prompted to read the news. What is going on? How can we fix this please?

    Thank you

    1. Can you please contact us via this link
      We will help you.

  12. How about adding a feature so I can simply block all subscribers from .ru email addresses? I tend to get a lot of bot signups just from .ru, so blocking them all outright would be helpful.

    1. A blacklist / whitelist feature is on our roadmap. We’re boosting its priority due to recent .ru attacks..

  13. Please provide a way to alphabetize and search for contacts?

    1. Yes,we have that in our feature list.
      And you will get it in Email Subscribers 4.0

  14. I would like to see the option of an extended post description shortcode, offering a higher word count than currently available. I currently use the {{POSTDESC}} shortcode in my post notification template but I would prefer to include a slightly longer description, rather than a couple of sentences that is currently the default. I am reluctant to use {{POSTFULL}} as it might deter people from visiting my website to view the article but {{POSTDESC}} is just a little short.


    1. Hi Kirsty,

      Thanks for bringing this.

      We will consider to add this into one of the upcoming version of Email Subscribers.

  15. Really looking forward to the ability to blacklist domains and do searches in contacts. Please prioritize blackist/whitelist work.

    1. Hello Teresa,


      Will be available in upcoming version of ES.

  16. One suggestion I would have is to change the way that Subscribers and Groups interact. Currently you can have multiple Groups each with its own list of subscribers. This means that Subscribers’ emails are duplicated many times over several Groups and the lists get rather large and unweildy. Especially if someone wants to update their email.

    An alternative would be to have the Subscriber be atomic (only in the system once) and have the Groups be in the meta for the user like Tags.

    An example: Current setup
    Group 1: Joe Smith,|Jane Doe,
    Group 2: Joe Smith,|Jane Doe,|Bob Jones,
    Group 3: Joe Smith,|Bob Jones,
    Group 4: Joe Smith,|Jane Doe,

    An alternative:
    Joe Smith, Group 1|Group 2|Group 3|Group 4
    Jane Doe, Group 1|Group 2|Group 4
    Bob Jones, Group 2|Group 3

    Thanks for a great system and for asking us for ideas!

    1. Hello Anon,

      Yes, this a good suggestion and will be incorporated into upcoming version of ES.

  17. Another request, could we separate out the First Name and the Last Name? Then we could make our salutations more informal. (“Hi Steve!” instead of “Hi Steve Jones”)
    Thank you!

    1. Hello Anon,

      Thanks for the request.

      We will consider this to incorporate it into the one of the upcoming release of ES.

  18. Hello there – great plugin but although I have updated to the latest version I am being flooded with Russian based (.ru) spam – about 30 a day.

    How can this be stopped using the free version please?

    If not, we’ll have to stop using this and advise our clients accordingly.

    1. Hello David,

      I can understand your concern.

      We are working on the security part and will be available in upcoming version of ES.

      BTW, just want to update you that the upcoming version of ES is ES 4.0. Which comes with additional security and you will be able to blocked specific domain from which you are getting spam.

      Hope that helps.

  19. I sure wish I could copy templates. That way I can have more than 1 version of a newsletter for testing and review by other members of my club.

  20. Absolutely awful. My blog post went to the subscribers’ Junk Mails, and I’m still getting more of those .ru subscriber requests.

    As I’m an elderly lady and pretty ignorant of all the tech stuff, I can’t fix it. I also find contacting Blue Host a big challenge because of the same ignorance!

    Unfortunately my grandchildren are back at school now and can’t help me at the moment!

    I’m tempted to give up my Blog completely.

  21. Where do I enable Captcha? It says to check the box at the bottom, but there’s no box to check. I am getting bot emails every 5 minutes and need to stop them!

    1. Hello Jamie,

      Please upgrade your email subscribers to ES 4.0 which we released it Today. After upgrading you will be able to block specific domains from where you are getting spam from adding domains from Email Subscribers > Settings > Security.

      Hope that helps.

  22. This latest “update” breaks my wp-admin access… :/
    “Sorry, you are not allowed to access this page.”

    1. Hello,

      Sorry to hear that. It shouldn’t happen.

      Can you please let me know on which website you upgraded Email Subscribers?

  23. Hello !

    (Google translation)

    With the new version Email Subscribers I tried today (version 4.0), the Rainmaker plugin to create a subscription form is then no longer useful? I say this because with version 4.0, it is possible to create a form, we agree on this?

    I also noticed that in the settings of version 4.0, the PHP HTML MAIL function no longer exists. I did several trials for subscriptions registration and the double optin does not work anymore so that on the old version, everything worked perfectly.

    Sorry, but I came back to the old version, certainly less pretty you’re right, but very effective in my opinion when it is coupled with the Rainmaker plugin.

    I use Email Subscribers only for subscriptions and not for newsletters. I will wait for the bugs of version 4.0 to be fixed, especially the registration of subscribers double validation.

    Thank you for your excellent work 🙂

  24. I tried to update this plugin today because all of the updates sound great. But it wouldn’t work with WP SES plugin. I contacted your developers last year to ask if your plugin worked with WP SES and they assured me that it did. This way all of my email is sent through Amazon SES and not my web host. Now Email Newsletters overrides wp-mail and causes WP SES to fail. This is a major issue, and this conflict did not happen in the past. I hope you can fix it. In the meantime I have rolled back to an earlier version of your plugin until your developers address this issue

    (Cross posted in the WP plugin support forum.)

    1. Hi,

      Yes..We are getting requests about plugin is not working with WP SES. We found the issue and fixed it as well. Will be available in next release (4.0.1) later Today.

      Hope that helps.

  25. I can see some rationalisation has happened, however we didn’t like any of the original subscription options so we wrote our own API. This is now broken.
    I’ve written a new one that adds a record to contact and a list_contact entry. There are a few fields that could do with an explanation. Who can I ask these questions?

    1. Hello Murray,

      Thanks for reaching out to us.

      Please contact us from here. We will discuss over there.

  26. The latest version is horrible! The old was all right. I want it back!

    1. Hi Louis,

      Sorry for the inconvenience you had.

      We are working on the fix and will be available later Today.

      Please check instruction how to rollback to ES 3.5.18

  27. We think user status was the best option to know about user status, Previously, there was a screen where we could capture the contact who has status “unconfirmed” or “unsubscribed” so we could target them and retail them to use our services, who do not see any status under “audience” tab so we cannot target them. We have also noticed that the confirmation emails are not being sent in real time. Please fix or provide solutions.

    1. Hi,

      Yes..Contact status is missing now in Email Subscribers 4.0/ 4.0.1

      We are working on it and will be available in upcoming version of Email Subscribers (4.0.2).

      We have also found and fixed the issue with Confirmation email and will be available in ES 4.0.2.

      Thanks for your patience!

      1. Thank you for the great plugin, I have a little suggestion and I can wait because every little thing can take longer under audience tab can we have please an option list for searching purpose “Status” like we have List dropdown option.

        1. Hi,

          Status based contacts filtering is now available in ES 4.0.3.

          Hope that helps.

  28. I’ve recently upgraded to 4.0.1, and I am certain there is a bug where the double-opt-in confirmation email is being sent using the old setting.

    In Settings/Notifications/Confirmation Email, if I update the Content text and save, the text is indeed saved, but the old content is used when sending the email. I can see in the wp_options table, the row with option_name ‘ig_es_confirmation_mail_content’ is being used in the settings page and updated, but in the plugin code I see that the option being used to actually send the confirmation email has option_name ‘ig_es_confirmcontent’.

    There are similar conflicts with:

    I hope it won’t take long for the problem to be fixed.

    1. Hi Vic,

      Thanks for pointing this out.

      We are working on this and will be fixed in upcoming release of Email Subscribers (4.0.2)

      UPDATE: Just to update you that ES 4.0.5 is released. Please check.

  29. So If I Roll Back to ES 3.5.18 will I loose All my Saved Templates & Contacts? Will be like starting over again?

    1. Hi Derric,

      No. You won’t loose any of your data if you rollback to 3.5.18.

  30. After updating ALL my subscribers, my settings, notification post, EVERYTHING, IS DISAPPEARED!!


    1. Hi,

      – You can find Subscribers under Audience section
      – Newsletters & Post Notifications are part of Campaigns

      Hope that helps.

  31. unable to find “subscribe” and “unsubscribe” status option in audience.
    kindly resolve this as soon as possible as it is very important part.

    1. Hi Jyotsna,

      Please upgrade to ES 4.0.2. “Status” is now available in Audience.

  32. I also preferred the previous version. It worked. I now can’t get my posts to send. They don’t send at all. I’ve tried to set up cron job and test after test after test it doesn’t work. If I do a test email it goes through fine. But if I do a broadcast, nothing. Please help. I’m very frustrated with this app now.

    1. Hi,

      It shouldn’t happen. Please contact us. We will take a look into this issue.

      You can send queued emails manually as well using ES 4.0.3. Please check that also.

  33. I’ve tried to post a comment here but it does not appear. Maybe you moderate it first. The Cron job is not working. I’ve even tried EasyCron. Nothing. The mail does not go through. Nothing happens. So what now? Do I look for another option or are you guys going to help out here?

    1. Hi,

      Please contact us. We will take a look into your issue.

      Please also check whether you can see “Send Queued Emails Now” button in Email Subscribers > Reports section Email Subscribers 4.0.6 version or not.

  34. Hi, I think that in 4.0.2 version, Double Optin doesn’t work well in confirmation :
    1. In confirmation email doesn’t work well keyword {{SUBSCRIBE-LINK}}.
    2. I don’t know if the person really has confirmed the subscrition because in Audience doesn’t result any confirmation, but only “Subscribed”.
    Can you help me?

    1. Hi,

      1. We have checked and confirm that {{SUBSCRIBE-LINK}} in confirmation email.
      2. We have added list wise status of a contact in ES 4.0.3. Please check and let us know how it goes.

  35. Hi, I just found how to access the Templates, and we see now that we can send post notifications manually, which works fine for us.

    Please remove those comments from our previous mail, we are very happy we don’t have to roll back to the previous version!

    The last item is a nice to have, a indication of the list in the download the subscribers. 🙂

    Thank you for your attention in resolving these important issues.

    1. Thank you for the update and glad to hear that you likes the new version 🙂

  36. Please help! I updated to the new version, and it stopped sending out emails when I have new posts. I reverted back to the previous version, and it still isn’t working. How can this be remedied? Thank you in advance for any help.

    1. Hi Julie,

      Pleas use Email Subscribers 4.0.6. It should send post notification at the interval of 15 minutes.

      Hope that helps.

      1. using cron URL ? thanks
        the limit number is still per hour ? thanks

  37. When I enter Name and Email, It displays please select the list error,but there is no list interface displayed.

    1. Hi,

      Can you please check the widget whether list is set properly or not.

      If you are using form, please check the form as well. List must be selected in which you want your contacts should subscribe.

      Hope that helps.

  38. great work i already use your word press plugin e-mail subscriber good plugin

  39. Hi, I’m running two different websites, one is using Rainmaker Version 0.35 together with Email Subscribers Version 3.5.16 on a WP 5.0.4 Site and the double opt-in form works fine.
    Now I tried to do install Rainmaker Version 0.37 together with Email Subscribers & Newsletters Version 4.0.7 on my other site with WP 5.1.1 and now the dialog between Rainmaker and Email Subscribers does not work anymore. I’ve checked all the settings and there is no difference between and
    At the upper form is a Rainmaker form which is correctly displayed and after entering the user data it even sends a lead generation messages to my admin account but it does not add the addresses to Email Subscribers, it also does not inform the subscriber in any way. It does not show a Thank You message, it also does not redirect to a specific URL and the subscriber also doe’s not receive any E-Mail.
    If I use the very basic Form from Email Subscribers 4.0.7 everything works fine but it looks horrible :-(. At this is the lower form. Do you have any idea how to fix this problem?
    Thanks a lot

    1. Hi Andreas,

      Thanks for writing in.

      We have just released Email Subscribers 4.0.8. Kindly, check with that. It should fix rainmaker related issue.

      1. Hi Malay,

        you’re great! The problem has been solved with 4.0.8. Thanks so much for your very quick help. Now I’m happy again!!!!

        Have a nice day and best regards


      2. Hi Malay,
        sorry for bothering you again, Email Subscribers 4.0.8 solved the problems in the website and also in the database – here all dialogues and redirects are now working fine and also the leads are correctly entered to the audience list. But still the whole email communication between the system and the subscriber is not working when using rainmaker.
        If I use the simple form from Email Subscribers 4.0.8 it works.
        Thank you for your support.

  40. Hi there,
    Unfortunately, version 4.0.8 update appears to have finally killed this plugin on my system. I used to be presented with the manual “Send email” button from the Reports page but now that has disappeared and I have no method of manually forcing the e-mail messages in the waiting queues out the door.
    My server is a Raspberry Pi and I understand why you may have made the changes you have but it has not been the smoothest migration process. Users (like me) tend to “set and forget” their configurations and this has thrown a real spanner in what was a perfectly well oiled machine.
    Please advise how to get back the manual push button on the Reports page. Thanks.

    1. Hi Greg,

      The green “Send Queued Emails Now” button is only available if any emails are there in queue. If there is not emails in queue, button won’t appear.

      Hope that helps.

  41. Hi there,
    I had to roll back the plugin to version 4.0.6 before the green manual send button re-appeared on the reports page.
    Not sure if that helps. The plug in was at 4.0.8 and I had upgraded to 4.0.8 bypassing 4.0.7. Rolling back to 4.0.7 didn’t fix this issue for me though. I’m running WP 5.1.1 on my Raspberry Pi very happily for more than four years. Thanks for this plug-in which has, until recently, been a very reliable and trustworthy component of my system.

    1. Hi Greg,

      Just want to know. Do you use Gutenberg or classic editor to write a post?

      Post Notifications are not working if you are using WP 5.0+, Classic Editor & Email Subscribers.

      We are working on it and it will be fixed in ES 4.0.9 which we will release Today.

      Hope that helps.

  42. Hi,
    I have a problem with the feature that I have to send the post notifications “by hand”. I use a “postie-plugin to post blogs via pactor modem email when at the sea, sailing out of the normal internet. It automaticcaly creates a new post but the the notifications will not be sent to our subscribers. What can we do there?

    1. Hi Cornelia,

      Did you check whether any emails are in queue or not? You can check if from Email Subscribers > Reports section. If any emails are not queue, you can send it manually as well by clicking “Send Queued Emails Now” button.

      Please also read this article about why we removed email sending immediately feature.
      Hope that helps.

  43. No, not heading the right direction. I miss seeing the status’ for the audience…unsubscribed, unconfirmed etc. I see the dropdown for each but when I change the selection in the dropdown, it doesn’t change. So, I decided to try the Apply after changing the dropdown. That works if the new selection has contacts in it. However, if there are not contacts, you can’t change back to another list because the Apply button goes away. I think the list should refresh when selecting a different selection from the dropdown.

    1. Hi Jeff,

      Thanks for your feedback.

      We will consider it in the future version of Email Subscribers.

  44. Hi Malay,

    I installed your plugin, but I can’t find the “Enabling this will show captcha in all subscription form of Email Subscribers” checkbox?

    1. Hi Susanne,

      Captcha is available in ES PRO.

  45. Do not delete my posts but reply. Why none of my posts nor broadcasts are sent to my lists???

    1. Hi,

      Can you please check whether test email being sent out from Email Subscribers?

      You can send test email from Email Subscribers > Tools section.

      Please check. If it sends test email let us know we will take a look into your issue. If it doesn’t send, there must be some issue with your WordPress setup.

  46. I just installed the plugin . I can’t create list. When I try to create list and add the name of the list it will show list create successful but when I click Manage list it will not show.

    1. Hi,

      Sorry for the inconvenience you had.

      Please contact us. We will take a look into this issue.

      1. Hi
        I’ve just upgraded from rather old version and I’m having exactly the same issue. Have you found what is wrong already?

  47. How can I change the “subscribe” button (text, color and size) in the form of ” Email Subscribers”?

  48. Is there a way to send an email to notify of multiple posts at the same time? I would like to be able to send an email at the end of the week that features all the posts made that week. Is that something built in to this plugin?

    1. Hi,

      This feature “Post Digest” is in our road map. It will be available in Email Subscribers Pro version in near future.

      Hope that helps.

  49. Just installed the plugin, looks easy to use.
    Is there a way to change the design?
    Just trying to move the button next to the box (inline) and change the button design (color and size).

  50. I really enjoyed this article, i’ve subscribed to stay updated for the new post

  51. Dear,

    I’ve been using Email Subscribers now for about 6 months. Had some issues around 4.0.15, resolved by 4.0.16 and now, following various updates, running 4.1.6. It works fine.
    However, I have to manually update e-mail addresses if my users (WP-users) change their e-mail address or delete themselves all together. Would there be a better way to sync changing WP-users addresses/existence with Email Subscribers Contacts?


    1. Hi Christiaan,

      At this moment, if any new user signup on your blog, you can automatically add into one of your Email Subscribers list using Sync functionality.

      But, it won’t sync any user changes it’s email address. We will check how this sync process handle user edition as well.

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  53. I am sorry for a silly question… But I can’t see in my menu/settings “Email Subscribers” function. As I understand it’s should be placed between “Comments” and “Appearance”, but somehow I don’t have it. Therefore I can not find at all the relevant functions and options concerning emailing subscribers about new posts. Thank you for your help!

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  58. Is there a way to add custom fields to the form? For example, I would like an additional text field on the form.

    1. Hi Zoegan,

      No. At this moment there is no way to add a custom field in the Email Subscribers form.

      But, we have integration with Rainmaker ( Form plugin, Contact Form 7, Gravity Form, WP Form, etc.

      You can use any of this plugin according to your need and integrate it with Email Subscribers.

      Hope that helps.

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