Among the many techniques that promise an excellent solution to market your service, adding powerful CTAs to your emails might sound like another trick in the book.
Despite coming across as just another trick, CTAs can be a game changer for businesses reaching out to their audiences via email.
Strategic CTAs help increase sales and purchases by prompting the readers. Email CTAs usually appear in the form of an eye-catching link or button. These strategic CTAs help direct visitors to an entirely new webpage to complete the intended action.
To tap into the benefits of CTAs, you must be aware of the process and how to do it just right. This is done by learning the ways of adding CTAs to emails and the power they hold.
Benefits of adding CTAs in emails
Ever sent an email that fell flat?
Wondering what the reason is?
Maybe, you still need to add CTAs, the magic ingredient that transforms readers into doers. Keeping your audience in the dark will make them unable to interact with your business.
Start utilizing strategic CTAs like “Buy Now”, “Learn More” and “Sign Up” and watch your inbox buzz with clicks, sign-ups and sweet conversions.
Supercharge your inbox: Master the art of the strategic email CTA
If you are aiming toward higher click rates, embrace the power of adding CTAs in the form of buttons. Imagine your emails as a treasure map. Now think, how fun it would be if every treasure spot were marked with a big red X mark. How easy would it be to find the riches? This is how strategic CTAs help your visitors discover the exciting and amazing treasure of features you have to offer.
Here’s another analogy – Imagine your email to be a stage and your visitors are the audience. Now adding CTAs is like adding the spotlight that must shine brighter than all. Try to think of dazzling colors and shades to add to your CTA button. Imagine a crimson button cutting through the email’s calm like a samurai through bamboo, demanding attention, beckoning action. Unleash your inner color ninja and paint the town red. Because an overlooked CTA is a missed opportunity.
Strategic placement
On your journey to making your CTA buttons easy to find, the next step could be strategic placement and a directional roadmap to them. It can be done by adding arrows that point toward your planned CTA.
An advanced take on this is the imagery or visual whisper method. For instance, you can add any image of a person who is looking subtly toward the CTA button. To get inspiration on the right placement of CTAs, you can read about how Icegram has added the Welcome Mat and Yes-No CTA.
Visibility
Is your CTA comfortably visible or do you need to borrow Sherlock Holmes’ magnifying lens? When it comes to adding CTAs, you must also note if the CTA is properly visible or not. The action-oriented feature cannot be too small as it would be too hard to find and hence can be overlooked. And if the button size is too big, it will present an annoying sight.
FOMO CTAs
The fear of missing out on great deals is one of the most successful psychological marketing tricks. The FOMO magic always works. And that should be your exact thought process while adding CTAs. Limited quantities, ticking timers, countdowns and exclusive access – these are the sprinkles on your email sundae, the cherries on top of your action-packed call to action. Using phrases like Flash sale ends tonight! or Last chance for early bird pricing! turns passive readers into hungry clickers.
A hint of personalization
Strategic CTAs use a dash of me and I kind of personalization. “Claim my freebie”, “Sign me up” and “Grab my discount” put the reader in the driver’s seat and prompt them to take immediate action in a very welcoming tone.
Thorough testing
Test it out before adding CTAs. You cannot rely on guesswork for this important marketing milestone. You need to test and check how good each format of adding CTAs might look like and then choose the one that works best for you. A good idea would be A/B testing your strategic CTAs before their final appearance on your webpage.
Keep it simple
Complicated CTAs would not be able to attract as much interaction as needed. Any kind of fancy jargon or cryptic wording would drive your audience away. Don’t overthink it and don’t overcomplicate. Because as a matter of fact, “Shop Now” is the most popular CTA of all time. This proves that simplicity rules.
Highlight the CTA
A lot of times, the visitors might get confused about the CTA buttons. This leads them to click on various images present on the page. Any highlighter text, an action-oriented word, or anything that stands out from the rest of the text on the page may be mistaken for being a CTA button. Therefore, a particularly clever and great move would be adding CTAs to these elements as well.
Practical CTA examples that work
Here are a few examples of strategic CTAs that prompt purchases:
- Order now
- Shop now and get an exciting discount of 50%
- Earn a free gift card
- Get 30% off on your first purchase
- Save 10%
- Shop from our bestsellers
- Check out our latest collection
- Shop trendy styles
- Shop at our outlets this festive season and get discounts of up to 40% and assured gifts
- Enjoy customized recommendations
CTA examples to get customer feedback
- Share your experience – Click here to leave a quick review!
- Tell us what you think! Take our 2-minute survey
- Help us improve – Fill out our feedback form using customer feedback tools
- Your opinion matters! Let us know how we can do better
- Make a difference – Rate your recent purchase
- Be the voice of change! Share your experience and make a difference
- Let’s build something together! Your feedback is the blueprint
- From good to great – Your opinion helps us level up
- It’s feedback time! Join the conversation and let’s hear it from you
Hope these examples will be able to guide you in your mission of adding CTAs to your email marketing saga. As for any further assistance, just ask Icegram Express, your trusted buddy in all your marketing ventures.
Conclusion
Adding CTAs is the difference between crickets chirping and your inbox ringing with action. Weave captivating copy that draws your readers in, then unleash the power of clear, actionable verbs.
Don’t be shy, compel them to take action and follow the path you’ve laid. Speak your brand’s language, inject urgency with powerful verbs and guide your readers to the promised land of clicking, buying and subscribing. Master this art of strategic CTA alchemy and watch your emails transform from dusty maps to gold-generating pipelines.
FAQ
- How many CTAs should I include in one email?
- For best results, it’s recommended to have one primary CTA per email to avoid overwhelming the recipient. If needed, secondary CTAs can be included, but make sure they complement the primary action and don’t distract from it.
- What’s the difference between a hard CTA and a soft CTA?
- A hard CTA directly urges recipients to take immediate action (e.g., “Buy Now” or “Sign Up Today”), while a soft CTA gently nudges them toward engagement without immediate pressure (e.g., “Learn More” or “Discover Our Products”). Both can be effective depending on the email’s goal and the audience’s readiness to act.
- How do I ensure my CTAs work well on mobile devices?
- Make sure the CTA button is large enough to be easily tapped.
- Place CTAs in locations where they’re easily accessible without excessive scrolling.
- Test on various mobile devices to ensure readability and responsiveness.