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FluentCRM vs. Icegram Express: Best Alternatives & Top Comparison

Dive into a detailed comparison of FluentCRM vs Icegram Express. Understand their unique features, usability, and how they stack up against each other to help you decide the best fit for your marketing strategy.

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Last updated on March 13, 2024

Regarding email marketing automation for WordPress, the landscape is dotted with numerous plugins, each promising to deliver the best features and user experience. Today, we’re diving into a comparison that’s been on the minds of many WordPress enthusiasts: FluentCRM vs. Icegram Express. 

Choosing the right email marketing tool can be overwhelming. I’ve been exploring a few email marketing plugins along with Icegram Express, and I want to help you find the perfect fit for your needs

What does FluentCRM do?


FluentCRM acts as a comprehensive solution for managing and understanding your customer relationships. 

  • It aids businesses in email marketing and CRM.
  • It offers contact and email management, customer segmentation, and behavioral analysis.
  • FluentCRM optimizes email campaigns and provides all-in-one CRM solutions for businesses.

FluentCRM goes beyond email marketing. It offers a complete view of your customers, helping you analyze and strategize for better engagement and retention. With detailed insights like email click data and purchase history, you can make data-driven decisions for your business.

What does the Icegram Express plugin do?


Before we delve into the nitty-gritty, let’s talk about Icegram Express. It’s a plugin that’s quickly become a favorite among WordPress users for its simplicity and effectiveness in email marketing.

Icegram Express is known for its user-friendly interface and a robust set of features that make email marketing a breeze. Check out Icegram Express here.

  • It is easy to use and provides valuable insights for users.
  • It offers a suite of tools that simplify the process of connecting with your audience. 
  • Unlike FluentCRM, Icegram Express doesn’t require additional plugins to create forms, as it comes with built-in form capabilities. 
  • The setup enhances site performance by reducing the need for multiple plugins.

Fluentcrm vs Icegram Express

Both FluentCRM and Icegram Express offer a suite of impressive features but let’s see how they stack up against each other.
Active installations: Icegram Express boasts a larger user base, reflecting its established presence in the market.

FluentCRM, while newer, is quickly making a name for itself.

  • Pricing: Icegram Express offers a more attractive pricing structure, making it a more affordable option compared to FluentCRM
  • Campaign editor: Icegram Express features a user-friendly drag-and-drop editor, while FluentCRM relies on the Gutenberg block editor, which may not be as intuitive for all users.
  • Blog post notifications: With Icegram Express, you can easily send out notifications and digests for new blog posts, a feature currently not available in FluentCRM.
  • Forms: Icegram Express includes a built-in form builder, eliminating the need for additional plugins like FluentForms, which is necessary for FluentCRM.
  • Email subject A/B testing: FluentCRM offers A/B testing for email subjects, a feature that Icegram Express plans to implement in the future.
  • Analytics: Icegram Express provides basic campaign analytics for free, with more detailed reports in premium plans. FluentCRM offers analytics across all plans but lacks certain details like user IP logging, which Icegram Express captures.
  • Combat spam: Icegram Express includes built-in spam filters, with advanced blocking features in the pro version. FluentCRM requires an additional plugin, making the setup more complex.
  • Unsubscribe page: Customization of the unsubscribe page is possible with Icegram Express, allowing for better branding consistency, a feature not present in FluentCRM.
  • Other features: Both plugins offer a range of features, but it’s important to weigh them based on your specific needs.

Is Icegram Express the best FluentCRM alternative?

Icegram Express, having been long-established in the market, boasts a wider audience base in comparison to FluentCRM, which is gaining visibility steadily. From pricing to features, Icegram Express offers a more affordable and better-structured plan compared to FluentCRM. 

  • Icegram Express comes with a user-friendly drag-and-drop editor, while FluentCRM relies on the Gutenberg block editor.
  • Icegram Express provides basic campaign analytics for free, with more detailed reports in premium plans; FluentCRM offers analytics across all plans.
  • In terms of spam management, Icegram Express offers a built-in filter in its pro version, while FluentCRM requires an additional FluentForms plugin.
  • Both plugins have unique features beyond these comparisons.
  • Icegram Express emerges as a popular alternative to FluentCRM due to its wide range of functionalities.
  • Despite some differences, Icegram Express gains an edge in terms of active installations and reviews.
  • Icegram Express is recommended for its comprehensive features and ease of use, although FluentCRM remains a solid choice for email marketing needs.

Here’s a quick summary of Icegram Express vs Fluentcrm

FeaturesIcegram ExpressFluentcrm
Active Installs100,000+40,000+
Pro Version Available?YesYes
Drag and Drop EditorYesNo
Email CampaignsYesYes
Automation WorkflowsYesYes
Forms IntegrationYesWith Add-on
Double Opt-InYesYes
Domain BlockingYesNo
Spam Bot ProtectionYesNo
Plugin Access ControlYesYes
Abandoned Cart EmailsYesYes
Bounce Email HandlingYesYes
A/B Testing (Subject Line)RoadmapYes
Custom Contact FieldsYesYes
Analytics Data CleanupNoYes

Final Thoughts 

Choosing the right email marketing tool for your WordPress site can be daunting, but it’s clear that both FluentCRM and Icegram Express have their merits.

If you’re looking for a plugin that offers a blend of power, simplicity, and affordability, Icegram Express is worth considering. Give Icegram Express a try and see how it can elevate your email marketing game.

Remember to test both plugins to see which one fits your workflow better. You can set up a local WordPress instance or use TasteWP for a hassle-free trial. If you need assistance or a live website, feel free to reach out.

And there you have it, a concise yet comprehensive look at FluentCRM vs. Icegram Express. Whichever you choose, make sure it aligns with your marketing goals and budget. Happy emailing!


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