Icegram Express vs. Kit (formerly ConvertKit)
Icegram Express vs. Kit:
Smarter On-Site Engagement That Converts
More control. More flexibility. Lower lifetime cost.
Discover why Icegram Express is the smarter alternative to Kit.
Opt-ins & lead magnets
Blog post notifications
Newsletter broadcasts
Supports many ESPs / SMTP
Abandoned cart recovery
Trigger action automations
Lightweight & secure
Big savings in time & cost
Reviews
Overview: Icegram Express vs. Kit
Choosing the right tool comes down to control, cost, and WordPress fit.
Kit is an external, email-first platform, while Icegram Express offers WordPress-native control with on-site engagement via Icegram Engage.
| Feature | Icegram Express | Kit |
|---|---|---|
| Built for WordPress | ✅ Yes (WordPress-first) | ❌ No (External Platform) |
| On-site engagement (pop-ups, banners, forms) | ✅ Built-in | ❌ Not available |
| Email automation | ✅ Visual workflows | ✅ Available |
| Subscriber limits | ✅ Unlimited | ❌ Limited by plan |
| Data ownership | ✅ 100% stored on your site | ❌ Stored on Kit’s servers |
| WooCommerce integration | ✅ Native | ❌ Limited/indirect |
| Pricing model | ✅ Free or one-time pricing | ❌ Monthly subscription |
| Email sending options | ✅ Any SMTP or plugin | ❌ Kit’s infrastructure |
Ease of Use
Simple Setup. No Platform Lock-in.
Kit requires managing an external platform alongside WordPress.
Icegram Express keeps everything in one place, inside WordPress, with a simpler setup.
| Feature | Icegram Express | Kit |
|---|---|---|
| WordPress native interface | ✅ | ❌ |
| Single dashboard inside WordPress | ✅ | ❌ |
| Quick setup and onboarding | ✅ | ⚠️ Requires platform setup |
| Easy import/export of contacts | ✅ | ✅ |
| Works without a proprietary setting service | ✅ | ❌ |
Email Automation and Campaigns
Advanced Automation Designed for
WordPress-first Growth
Kit is strong for email-first automation.
Icegram Express is stronger for WordPress + WooCommerce behavior-based automation.
| Feature | Icegram Express | Kit |
|---|---|---|
| Welcome and onboarding emails | ✅ | ✅ |
| WooCommerce-based abandoned cart workflows | ✅ | ⚠️ Limited / plan-based |
| Post-purchase follow-ups | ✅ | ✅ |
| Visual workflow builder | ✅ | ❌ |
| Advanced segmentation using WooCommerce & custom fields | ✅ | ❌ |
| Custom & WooCommerce-based triggers | ✅ Flexible | ❌ Limited |
Deliverability and Control
Your Emails, Your Data, Your Control
Kit is hosted externally.
Icegram Express puts you in control by running inside WordPress and working with your chosen email service.
| Feature | Icegram Express | Kit |
|---|---|---|
| Subscriber data ownership | ✅ Stored on your site | ❌ Stored on external servers |
| Hosted on your website | ✅ Yes | ❌ No |
| GDPR-Friendly controls | ✅ Yes | ✅ Yes |
| Control over sending and compliance | ✅ High via your SMTP provider | ❌ Platform dependent |
Integration and Compatibility
Built to Work Seamlessly with Your WordPress Stack
While both integrate with WooCommerce and common WordPress plugins, Icegram Express fits into a broader engagement ecosystem with native Icegram Engage and form plugin support.
| Feature | Icegram Express | Kit |
|---|---|---|
| WooCommerce integration | ✅ Native | ✅ Yes |
| WordPress form plugins | ✅ WPForms, Ninja Forms, and more. | ✅ Yes |
| Icegram Engage integration | ✅ Yes | ❌ No |
| REST API support | ✅ Yes | ✅ Yes |
Get this as soon as possible – you’ll experience better results. It is a game changer. I confidently recommend it to everyone who wants to succeed with email marketing.
Mary Porterfield
Artist & early AdopterI use this to send a message to my subscribers whenever there’s a new post on my blog. Very easy to install and clear instructions for a non-techie like me.
Rudy Brinkman
Musician & EnterpreneurPricing Comparison
Predictable Pricing.
No Subscriber-based Surprises.
Kit’s monthly pricing scales with email subscribers.
Icegram Express keeps costs predictable with a free plan and a one-time premium upgrade.
| Feature | Icegram Express | Kit |
|---|---|---|
| Free plan | ✅ Yes | ✅ Yes (limited) |
| Premium plan | ✅ One-time | ❌ Monthly subscription |
| Unlimited emails | ✅ Yes | ❌ Limited by plan |
| Long-term cost-efficiency | ✅ High | ❌ Cost scale with subscribers |
Who Should Choose Which?
Choose Kit if you:
- • Want a straightforward platform for sending newsletters and broadcasts.
- • Prefer an all-in-one, hosted email solution with minimal setup.
- • Run simple campaigns without the need for advanced automation or deep WordPress integration.
Choose Icegram Express if you:
- • Want full ownership of your email data and complete control over how emails are sent.
- • Run a WooCommerce store and need behavior-based automation triggers.
- • Prefer predictable pricing with a one-time upgrade instead of recurring fees.
- • Want to grow and segment your audience using advanced targeting and performance insights.
Why Icegram Express is the
Smarter Kit Alternative?
Do more with an unbeatable tool.
- Works directly inside WordPress.
- No plugin-imposed email limits with any SMTP provider.
- Complete data ownership and privacy.
- Powerful marketing automation, segmentation, and analytics.
- One-time pricing that scales with your business.
Voices that Speak Volumes
Icegram Express is top-rated and has a proven track record. You are in good company.
I love the ease…
This plugin makes sending emails so much easier. I love that I can even send blog posts quickly and easily. They also have great customer support!
So glad I found Icegram Express…
Icegram Express is awesome and has many cool templates to collect subscribers, leads etc. I’ve started using all Icegram plugins now! Great work.
Like MailChimp, but better…
Awesome plugin to generate email subscriber audience. Has all important MailChimp features. Recommended to grow your audience.
Final Verdict
Kit suits simple, email-first campaigns on a hosted platform.
Icegram Express is better for WordPress businesses that want more control, scalability, and predictable pricing.
| Verdict | Winner |
|---|---|
| Best for WordPress users | Icegram Express |
| Best for automation and control | Icegram Express |
| Best for cost efficiency | Icegram Express |
| Best for basic newsletters | Kit |
Ready to switch?
Start your free trial and experience the freedom of smarter email marketing with Icegram Express.
Why do so many people buy Icegram Express everyday?
Here’s what we hear from our users again and again – things that make them choose Icegram Express over any other software.
The best on the market
Everything we wanted
Best email servicet
I really love this
Great support from Icegram
Does exactly what I need
Fantastic plugin & support
Made the right choice
Grow your business,
not your email cost!
Start using the most loved email marketing plugin for WordPress & WooCommerce – Icegram Express.