Have you ever noticed how an artist spends days on a single painting, perfecting even the smallest details? It’s because they know those details can make a big difference in their work.
Why are we talking about this? It’s not just about painters; it’s about you. When was the last time you paid attention to email footers?
Yes, email footers. These little sections below your email content have the power to turn good emails into great ones.
There are several reasons why email footers can be a game-changing solution for you. In this article, we’ll discuss why email footers matter and how they can be a hidden marketing opportunity for you. Let’s begin!
Professional Appearance
Email footers contribute significantly to your professional image. Using a consistent email footer design establishes brand consistency, improves brand recognition, and creates a cohesive and professional identity. It helps the recipients identify that the email is from you.
It’s also a good way to complete your email, re-establish your connection with the audience, and showcase your dedication to your work. A well-crafted email footer enhances creativity and builds trust, making your brand more credible and reliable.
Includes Essential Information
Another important reason to pay attention to email footers is their usability.
The email footer is like a mini billboard at the end of your email, where you can professionally put the essential details.
The most important thing you can include in this mini billboard is contact details. You can include your name, email address, or even phone number. You can also reinforce your brand identity by adding the company name and logo with the URL. Or if you have an offline store or office where you want the reader to visit you can add the physical address of that.
By including this essential information in your email footers, you can help the user know how this email is coming and what actions they can take in response. For example, to visit the website or the physical location for more information, or whom they have to contact for more details.
Compliance
Email footers also play a crucial role in ensuring proper compliance with several regulations like the CAN-SPAM Act or GDPR depending on the country you operate. These regulations emphasize the importance of user consent, transparent communication practices, and the rights of individuals to control their personal information.
If you don’t comply with these regulations, you can attract financial penalties, loss of business reputation, loss of customer trust, and legal challenges.
By including legal disclaimers, privacy policies, and unsubscribe links, you can ensure that your business is adhering to these regulations and give recipients the proper ability to manage their combination preferences.
Apart from this, the email footers can also include industry-specific regulatory information like financial disclaimers or privacy statements. This helps you to align with laws & standards and mitigate the risk of regulatory violations or legal consequences.
Feedback
Another use of email footers is adding feedback. Now what’s better than engaging your readers by asking them for feedback? It helps them to relate to you and feel more comfortable. It also allows them to share their opinions and share how they feel about your business.
Additionally, it is the best way to collect valuable insights that help you improve your approach or product/services.
Social Proof
You can also include social proofs in your email footer. Why? It helps to show how best you are in your field and others have had positive experiences with your business. It is the best way to eliminate any doubt that your audience may have and increase their confidence in your brand.
You can also include awards, certifications, or not-able partnerships to enhance your business credibility and make it more trustworthy.
Overall, social media highlights unique selling points and showcases customers as to why they can trust you over others.
Case Studies of Renowned Brands
Grammarly
If you look at the Grammarly email footer, you would not see how effectively they have used this place. They have placed all important elements like their social media buttons, offer details, reason why you are receiving the email, and the unsubscribe link (without mentioning the unsubscribe word explicitly).
Forever21
Let’s move on to the next brand which is Forever 21. If you look at the picture, you will find how detailed their email footer is. They have strategically used email footers to motivate readers to make purchases. They have mentioned various categories so that the reader can choose what they like. They even mention the benefit of shopping with them like free standard shipping now and paying later. They have also placed the social media buttons strategically. And even showcase their mobile app. Apart from that, they have also mentioned the store location and ongoing deals and events.
Drunk Elephant
Now let’s take a look at the Drunk Elephant email footer. If you don’t like stuffing information in your email photo you can use this space as the brand Drunk Elephant does. They have only placed their social media icon with a few other information like contact details, address, and legal compliances. They have followed the minimalistic approach and keep the font and colors aesthetically calming.
Apple
From Apple email footers, you can learn the importance of the email footers. They have used the space strategically to place all the important information about their products. It is generally the information that not all of the readers need but is very important. It’s like a mini user guide that can be helpful for users who are having trouble with Apple products. They have also subtly placed their CTA buttons like shop on, find a store, get the Apple store app, etc.
Medium
Medium uses the email footer space to encourage their readers to download their mobile application. They have given options for both Android and iOS users.
Conclusion
Email footers are an integral part of your email design, providing a more professional look and extra space for additional details. If you’re not optimizing the email footer space, you’re missing out on enhancing your professional image, ensuring legal compliance, and reinforcing your brand identity.