Struggling with WordPress emails that don’t reach their destination?
You’re not alone!
Default WP email systems often fail silently, leaving users in the dark about the impact.
While you might feel like there is no way out, Icegram Mailer can certainly help you out!
Read on to learn more about the problems it solves, the prerequisites for its installations, and a lot more.
Why is WordPress’s default email system not sufficient?
WordPress’s email system might feel like a convenient built-in feature. But over the surface, it presents significant challenges that can disturb your workflows, customer relations, communications, marketing endeavors and other operational aspects.
Here are some of the most pressing problems of WordPress’s default email system.
Lacks reliability
WordPress sends emails using PHP’s mail () function. This turns out to be an outdated method not designed for modern deliverability standards.
Hence, most WP email providers flag these messages as unauthenticated. This means that a lot of them can be flagged as spam or can get blocked entirely. This could also mean critical emails such as order confirmations, password resets, or lead notifications. Needless to say, when these emails are missed, it can cause significantly derailed operations.
Missed notifications
When WordPress cannot deliver emails, it is an unreliable option. This causes time-sensitive emails to fail. This can lead to failed payments, customer inquiries, form submissions, and system warnings.
In the bigger picture, these emails can cause missed opportunities to respond and resolve the issues.
Customer frustrations
On the receiving end, this can be damaging and confusing. Lack of confirmation communications can lead the customer to believe whether the business can be trusted or not.
Such gaps in communications can lead to trust erosion, abandoned carts, negative reviews and an alarming churn rate.
How does Icegram Mailer help?
Icegram Mailer is a simple and effective plugin that ensures that emails land in the inbox without the need for a complex SMTP email delivery setup. (unlike tools like WP Mail SMTP).
Icegram Mailer promises a beginner-friendly, and step-by-step guide to set up Icegram Mailer for reliable email delivery in WordPress.
What is Icegram Mailer and why do you need it?
Icegram Mailer is a free WordPress plugin designed to fix email delivery issues with minimal setup.
Key Benefits:
- No external SMTP service required (in contrast with WP Mail SMTP).
- Free 200-email plan with built-in delivery service.
- Works for both transactional emails (e.g., order confirmations) and marketing emails.
- Offers real-time email logs and insights about delivery status, sent time and more.
- Improved sender reputation with emails authenticated with GDPR compliance.
Moreover, it highlights how it simplifies the process compared to traditional WP Mail or SMTP email delivery solutions, making it ideal for beginners.
It is designed for WordPress from the ground up. Moreover, it also helps with a comprehensive communication layer by sending password resets and WooCommerce receipts, from notifications to WooCommerce newsletter emails.
Prerequisites Before Setting Up Icegram Mailer
Here’s what you will require before setting up Icegram Mailer:
- A WordPress site (self-hosted, as plugins don’t work on WordPress.com).
- Admin access to install plugins.
- A domain email address (e.g., info@yourdomain.com) for authenticity.
Quick Tip: Verify your domain email to avoid spam flags – it’s simpler than configuring WP Mail SMTP’s authentication settings.
Icegram Mailer: Step-by-step installation guide
Unlike other market competitors, Icegram Mailer is pretty easy to set up. Here’s how:
Step 1: Install and activate Icegram Mailer
- Go to WordPress Dashboard > Plugins > Add New, search “Icegram Mailer,” install, and activate.
- It’s free and lightweight compared to bulkier alternatives like WP Mail SMTP. After activating the plugin, register for ESS within the Mailer plugin.
Step 2: Configure basic settings
- Navigate to Icegram Mailer settings and set your username while the domain remains fixed.
- No SMTP credentials are needed—unlike WP Mail or SMTP email delivery setups.
Step 3: Test email delivery
- Use the built-in “Send Test Email” feature to confirm emails are working.
- Check your inbox (and spam) to ensure success.
Here is the list of plugins compatible with Icegram Mailer:
Advanced features to maximize Icegram Mailer
Icegram Mailer takes email sending assistance a notch higher. Here’s what it offers:
Built-in delivery service
One of the biggest problems is that WordPress’s native email system sends emails directly from the hosting server. This can be difficult in case if the email server has limitations, a poor IP reputation, or isn’t optimized for delivery.
This can result in the email getting marked as spam or not being delivered.
Icegram Mailer offloads sending to its own service, avoiding server overload, which is a flaw in the default WP Mail.
This means that your emails are sent through a trusted infrastructure rather than a web host. This ensures better deliverability, faster sending times, and prevents your site from slowing down, or being blacklisted due to email sending errors.
Analytics and insights
Most email sending setups don’t provide any visibility, stats, and knowledge of whether it works or not unless you install third-party tools.
On the other hand, Icegram Mailer makes things much easier.
Icegram Mailer easily tracks opens and delivery stats. This is something that WP email setups often lack without extra plugins.
This helps with the following:
- A clear view of the emails that were delivered.
- Vital insights about open rates and user engagement.
- A close and detailed view if anything goes wrong.
This eliminates guesswork and ambiguity and lays the groundwork for more clarity.
Scalability
Icegram Mailer works great with bulk emails and also offers affordable upgrades beyond the free 200-email limit. Scalability such as this makes it easy for small businesses, blogs, portfolios, or basic websites to scale as per their needs.
This means that you can scale to higher plans at affordable rates without the need for complicated migrations or switching to third-party SMTP providers, making seamless scaling an easy process.
Moreover, Icegram Mailer can handle both transactional and bulk marketing emails, thereby giving a scalable and reliable platform.
Conclusion
While the world might argue that there is a lot that goes into ensuring that your emails are sent to your audience, we say that all it takes is one right tool.
A tool that does it all not only puts you at peace about your email endeavors but also makes sure you don’t have to fret over tiny nitty-gritties.