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Managing The Spam Score of A Website: A Comprehensive Guide

If you own a website, managing the spam score is vital. It can be a great deal sometimes. Learn result-driven techniques most marketers use to keep it lower and how can you calculate it.

managing the spam score

Last updated on January 16, 2024

How to start with managing the spam score? Are you on the verge of getting penalized for reasons unbeknownst to you?

Well, getting penalized by Google could be a nightmare for website owners.

Penalties are detrimental to the long-term growth of your website. All the efforts and resources you and your team have put in could go in vain in an instant. Regardless of your reasons, you better start removing spam as soon as possible. Waiting for any further penalties could damage your website’s reputation and credibility.

Remember that a high spam score is a dead giveaway of a low-quality website and always results in

  • Stagnant growth,
  • Getting penalized by Google,
  • Low search engine ranking,

If you do not take the necessary steps in time, Google will eventually ban your website. Before it leads you to such disastrous results, calculate your website’s spam score to take the necessary actions.

So, let’s explore more about spam score management.

How to start with managing the spam score | Spam score management

Are you still worried about the future of your website?

Valid, but you cannot let your worries hold you back. Take one step at a time and start with online assessments. Online plugins help you conduct deep on-page and off-page website analyses.

Let’s discuss this in detail:

On-page spam score management

On-page spam score analysis goes beyond regular internal and external link monitoring.

Check the number of links, blog content quality, relevance of information and linked websites. Association with relevant and trustworthy websites is significant because linking with spammy sites can increase your spam score and you can lose your customers’ trust.

Do you want to get better with spam score management? Here is what you need to do to manage your spam score:

  • Find broken links and keep only the relevant ones
  • Update blog content with relevant and valid information
  • Remove excess keywords from every blog and bring them to the optimal range (up to 1%- 2%)
  • Write meta descriptions with relevant keywords and in simple language
  • Upload high-quality images and write short and apt alt text for the images. You can also use alt text checker tools online. It also becomes quite fast to generate alt text for every image on the website.
  • Avoid the ‘bait-and-switch’ method and cloaking to achieve. It makes your site look spammy in the long run.
  • Avoid spam-sensitive words and repetitive phrases on your websites.
  • Use suitable subject lines and meta descriptions in the blog.

Off-page spam score management

As an experienced SEO analyst attempting to manage a website’s spam score, here is what you must do:

  • Re-evaluation of all the HTML tags and correct errors,
  • Remove unsupported techniques to avoid technical glitches,
  • Keep HTML code clean and eliminate unneeded HTML,
  • Use backlink checker tools to find spammy links and remove them,
  • Research competitors’ websites and practice white-hat SEO techniques, such as building a robust backlink profile, optimizing Google Business profile, blogger outreach, and more,
  • Customize Google Ads, redesign & rewrite the content and remove spammy & misleading offers,
  • A thorough security analysis keeps the spam score to a minimum,
  • Ensure you have an SSL certificate,
  • Always choose a short and simple domain name,
  • Check for any Malware and use a premium tool to safeguard your website from hackers,

As you finish the evaluation, make it a habit to conduct regular monitoring. Conscious use of white-hat SEO techniques will help you achieve consistent growth. In addition, your email crafting techniques decide whether prospects would respond or go straight to spam.

Calculating the spam score

Several marketing tools can help you find the spam score for your website. But, that would not be enough. You must also know what actions you need to take afterward.

Icegram Express helps you calculate your website’s spam score and provides suggestions on how to lower your spam score.

Let’s learn how Icegram Express helps you to calculate the spam score.

managing the spam score_express spam check tool

Step 1: Open the dashboard on your WordPress or WooCommerce website.
Step 2: On the dashboard, click on Icegram Express and choose one of your templates.
Step 3: Click on the right sidebar. There, you see “Get Spam Score,” click on the button “Check.”

Follow the steps mentioned above to check the spam score of their websites anytime.

The result might shock you if your website is filled with spam. Once you have corrected all the errors, update your template. The errors you come across could be related to technical SEO, backlinks, bounce rate, internal links and more.

Besides, if your spam score is optimum, you are good to go.

What causes the spam score of a website to go high?

Is your website content getting buried in the Google search engine? One of the main reasons could be the high spam score of your website. Managing the spam score is critical to boost rankings and site health.

A few factors that cause your spam score to go high:

  • A high anchor text ratio
  • More external links and fewer internal links
  • Unequal Dofollow and Nofollow links
  • Low-quality content
  • Numeric domain name
  • No business information on the website
  • Lengthy domain name

Furthermore, Google keeps updating its search engine algorithm to keep high-quality websites on top and keep spammy websites far lower in search rankings. Therefore, ignoring regular updates on your website can also render your website spammy.

Analyzing spam score results

Digital marketers get an acceptable spam score range to justify the website’s credibility.

  • A low spam score falls in between 1%- 30%.
  • A medium spam score ranges between 31%- 60%.
  • A high spam score ranges between 61%-100%.

The Icegram Express spam score calculator also provides additional information, such as domain authority, linking domain numbers and more.

Take assistance from the Icegram Express plugin and enjoy a spam-free marketing journey.

Wrapping up – Let’s boost up our spam score management

It’s wise to check the spam score of a website regularly, including the websites you wish to collaborate with for backlinks. In addition, keep yourself updated with new technologies and software as they protect your website from hackers and shady websites.

Furthermore, social sites, such as Facebook can help connect with guest post websites, interact with the target audience and attract more like-minded marketers.

But a one-time assessment is not enough. You will need something that can keep an eye on your website 24×7.

None can do a better job than a marketing plugin like Icegram Express. Its multifunctional capabilities will notify you of spam attacks and assist you in eliminating them.


Q1. What factors do I need to check to keep my spam score lower?

As an expert SEO analyst, every marketer should perform some authentication and reporting during the spam score management analysis. It includes:

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance), SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to help businesses reduce spam scores.
  • Watch your email engagement and block spammy or shady sites
  • Be authentic while interacting with customers, etc.

Q2. Why does the spam score of a website increase?

Some of the contributing factors that increase the spam score are

  • Low link diversity,
  • Irregular ratio of no-follow and do-follow links,
  • Small site markup,
  • Heavy images,
  • Fewer internal links,
  • High number of external links,
  • Hard to pronounce & long domain name,
  • Absence of contact information,
  • Numeric domain name, etc.

Furthermore, Google keeps updating search engine algorithms to keep high-quality websites on top and keep spammy websites far lower in search engine rankings. Therefore, ignoring regular updates on your website can also render your website spammy.

Q3. What is the importance of a low spam score in digital marketing?

A low spam score helps businesses in many ways. It includes:

  • No Google penalties,
  • Building a robust backlink profile,
  • Establishing strong domain authority,
  • Gaining customer trust,
  • Getting a high ranking on Google, etc.

Q4. Is it expensive to keep a low spam score?

It won’t cost much to keep a low spam score when you practice ethical ways to grow your business and brand image. However, if you practice black hat SEO techniques to get a high ranking, eventually, you lose your customers’ trust. You can also face penalties and lose chances of growing in the digital world.

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