Hi,

Seems like you’ve been very busy.

​​Even overwhelmed at times…

Too many good things to learn and do? Juggling between priorities?

Yeah…

I go through the same struggles. I can understand.

You didn’t respond to last two weeks’ emails so it’s even more evident.

Let’s look at some solutions…

Rescue yourself from mental sabotage

Nearly all of us make things harder and more complicated, by adding a mental layer of difficulty.

We make simple things complicated:

• Overwhelm: We think about an entire list of things that we haven’t done yet, and we feel stressed about it.
• Beating ourselves up: We chastise ourselves for not doing things right.
• Frustration with another person if they don’t behave the way we want them to.
• Fear of people’s reactions and the future leading to inaction.

There is nothing wrong with doing all of this — it’s human. This is how our minds work.

However, if we bring awareness to our added mental layer, we can let go of that extra layer and get things done.

Read this note to find out how

Rank without writing

You’ve taken great efforts writing something, but it does not rank in search engines. Try these strategies Neil Patel explains in this video:

• Experiment with post titles – use power words, the year “2022” or numbers in your title
• Content cannibalization – don’t stuff content with too many keywords. Focus on one main keyword and use supporting keywords sparingly.
• Internal linking – very important – link to other relevant articles on your site
• Go beyond SEO – repurpose content via infographics, podcasts, videos
• Use schema markup – product, FAQs, how-tos…

BTW, we have tried these strategies and they do work! So try them out and let us know your experience!

The cryptocurrency iceberg

The crypto world is overwhelming too! It’s like an iceberg with multiple layers of complexity, blockchain, ledger at the outside down to the most complex sharding, Merkle trees, stateless Ethereum etc.

This thread explains it so well, it is worth bookmarking!

How Nike turned itself into a $35 billion brand

Why is that brand name or logo so important? Because you have to stand out from 50000+ brands competing for attention.

The story of Nike, a brand now worth $35 billion, highlights the difference between the old way of branding and how it has changed.

From “Let’s Do It” to “Just Do It”, adoption of a transparent supply chain, sticking to racial equality… Nike set an example for Puma, Adidas, Reebok and other competing brands to follow.

A short yet interesting piece to read about branding

A writing prompt

✍

List a few things that you’re grateful for from the last 30 days.

Keeping it short this time. Do take action and respond to this email as well 🙂

Later,