Hi,

Every year, when BFCM rolls around… I feel like the excitement and chaos arrive hand-in-hand.

Deals to plan. Emails to send. Content to publish. And somewhere in the middle of it all, that one big question always pops up, ‘Should I focus more on newsletters or blogs this BFCM?’

And… on thinking a bit, I thought, both have their charm.

• Newsletters are like your instant messengers – quick, personal, and perfect when you want people to act now. (Remember how it worked for Ester’s audience?)
• Blogs, on the other hand, are your storytellers – calm, detailed, and quietly working behind the scenes to bring people in. (Similar to what Indro did)

Now here’s the trick –  most of us lean too hard on one and ignore the other.

But when you understand how they’re different, it gets easier to balance both and use them smartly.

Remember: They are both your weapons; you must use them wisely. 

If you’re planning your BFCM content, this quick breakdown can surely help you. 

I have listed down the key differences between newsletters and blogs so that you get a clear idea of where each one shines and how they can work together to make your campaigns stronger.

Once you get this clarity, your BFCM content calendar won’t just feel lighter; it’ll actually perform better. Try it yourself. 

Alsooo…. 

Stay tuned… because BFCM surprises are coming soon… Since you are in my email list, you’ll know about it first.

…. I will announce the offer dates in my next email. Stay connected 🤐

P.S. I know your inbox must have started overflowing right now, but trust me, this is the best time to grab smart tools and make your work easier. Keep an eye out, because you are just an email away from some great deals.🎁

Until next time,

Cheers,