Hi there,

What do you think makes any episode binge-worthy?

Chandler Bing? Characters you can’t forget? Or just the feeling that something more is coming?

Everything needs one thing. A hook-worthy reason to keep watching, reading or knowing more of it.

So today, I’m turning this newsletter into episode one of a series on how to write emails people actually want to open, read, and click.

In today’s edition, let’s focus on one tiny but powerful piece of the puzzle…

🤔💭

🎬 Subject lines and preheaders

If your subject line is “fake or boaring,” your email might as well be invisible.

But get this combo right, and you can…

• Spike your open rates.

• Build anticipation.

• And start meaningful conversations.

The 3-second subject line fix 💡

Your subject line is the movie poster; the preheader is the tagline. Together, they decide if your email gets watched or skipped. Here’s a quick trick to make them irresistible: Use curiosity + clarity.

• Curiosity sparks interest (e.g., “The one mistake killing your open rates”).

• Clarity tells readers what’s inside (e.g., “3 tips to fix your emails today”).

Quick Examples:

• Subject: “Why your emails aren’t getting opened” | Preheader: “Steal this trick to boost clicks”

• Subject: “Your subscribers are waiting for THIS” | Preheader: “A 5-min fix for better engagement”

Take three seconds to read your subject line as a reader and see if you would ever open it.

What to do now?

• Write 3 subject lines: one funny, one urgent, one curious. ✅

• Keep it short: 50 characters or less for subject lines, 100 for preheaders. ✅

• Test emojis sparingly (e.g., 📩) to stand out, but don’t overdo it. ✅

• Use Icegram Express to A/B test your subject lines and see what works. ✅

This works whether you’re a blogger sharing stories, an artist promoting your work, or a store owner announcing a sale. A great hook keeps your audience coming back.

By the way, when was the last time you checked who opened your email? I do it all the time – and those replies?

They make my day.

P.s. Waiting for your reply today. ♥️

📚 Read to learn

So here’s the book that I read and loved this month – Wa – The Art of Balance by Kaki Okumura

Three quick takeaways that stuck with me.

• Balance isn’t about doing everything – it’s about doing what matters most.

• Small rituals create big shifts.

• You can slow down and still win.

Interested to read? Here’s a quick summary.

Which book are you currently reading?

Link Salad 🥗

• Giphy – because who doesn’t love a good GIF.

• Google Fonts – make your words look as good as they sound.

• Unsplash – Ccrisp, free visuals.

• Hemingway Editor – cut the fluff, keep the punch.

• Mail-Tester – check if your email will land in the inbox or the dreaded spam folder

Did you miss this section of the newsletter?

Save these links – you never know which one might come in handy later.

📰 WP News Corner

WordPress 6.8.1 is out!

This maintenance release fixes 15 bugs in the core and block editor for smoother performance. (Source)

Let’s talk email design

Do you use the same email template every time? Is there a reason behind it?

Once you are done with the open rate activity, take some time and think of that.

Why let cluttered or outdated email designs turn off your subscribers? Here’s what you can do today:

• Use simple layouts and lots of white space.

• Make sure your emails look great on any device.

• Use bold buttons for your calls-to-action.

• And most importantly, be conscious of ‘why do you send your emails like that’.

Curious for more? 

Check out this amazing guide to email design (2025)

Remember, the best way to find what works is to try new things-experiment, tweak, and see what resonates.

So… what’s next?

🎥 Episode two teaser: the look of your email

Because great content deserves great clothes.

What do you want to talk about next?

Any questions I haven’t answered yet? Just “reply” – I read every email.

And I really want to talk about things that matter to you.

Until next time,