Hi there,

The end of a year tells you more than the beginning ever does.

January is full of ambition. December is full of truth.

But before anything else, I want to pause and say thank you.

Thank you for believing in us. For being part of the journey this year.

2025 product improvements

• When I look back at the year, I can truly say “wow”! Our driving principle this year was making Icegram invisible – you shouldn’t have to think about the tool while using it. You needn’t worry about technicalities – only fulfilling your dream.
• We shipped a completely new UI/UX for Icegram Express in phases – reducing friction, and improving time to value.
• A new REST API and workflow triggers – so Icegram fits into your way of working.
• More predictable and reliable campaigns, with refined post notification placeholders and improved campaign handling.
• A new Gutenberg block for campaign archives, letting your past emails live naturally inside your content instead of being hidden away.
• A lot of unglamorous (but critical) fixes — subscriber quirks, campaign edge cases, and filters that didn’t behave the way they should — all shipped with full compatibility for the latest WordPress versions, because stability and trust matter just as much as new features.

2025 new product launches

Some ideas had been sitting with us for a while — this year, we finally brought a few of them to life. We added a small set of focused plugins to the Icegram portfolio, each designed to solve a specific, everyday WordPress problem:

• Icegram Cookie Manager — A customizable cookie notice that links cleanly to your privacy policy, shown at the top or bottom of your site.
• Switch User Login — Instantly switch between WordPress user accounts for testing and troubleshooting.
• Post / Page Duplicate — Quickly duplicate posts or pages to speed up routine work.
• TLWP Pro — Advanced security controls, including bulk import/export and login attempt restrictions.

2025 behind the scenes

This year wasn’t only about shipping updates — it was also about alignment, perspective and AI!

• Earlier this year, teams from across our sister brands came together in Jaipur. We spent time talking, learning, laughing, and recalibrating what matters. If you’re curious, we’ve shared the full story — it’s a good read.
• In the third quarter we faced a deliberate attack on our email sending service – costing us thousands of dollars. Service to genuine users wasn’t affected, and we’ve been tightening checks and controls ever since.
• We also witnessed a 22% drop in traffic – likely a result of people using chatbots and videos more for their product evaluations. We kicked off a lot of SEO/AEO improvements and results have started showing up.
• We also invested a lot in understanding and utilizing AI. In fact, the first draft of the new Express design was coded using AI. It’s been a year of learning…

Some milestones we’re proud of

2025 was a year of hustle and teamwork. And here are some milestones we achieved across StoreApps, Putler, Icegram.

• 350+ releases across 29 plugins (almost one every day)
• 4900+ support tickets resolved (with real humans)
• 280+ five-star reviews across plugins 
• 20+ case studies published

Looking ahead at 2026

We started Icegram with a simple mission: making online connections feel more real. Here’s what we’re already working on:

• Design improvements across all products
• New website and brand identity
• AI powered features that will make things easier for you

2025 was full of turbulence. I wasn’t really “excited” for 2026 last month, but realized all emotions are a making of our own mind. 

I’m now very positive.

What are you looking forward to in 2026? Eager to hear…

Until next time,