“Every day has 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.”

– Les Brown

Hey,

Tried setting up an email sequence?

What should be the next step?

Couple of recommendations.

First, list hygiene.

  • Consider turning on “double opt-in” if you haven’t already.
  • Use the automatic list cleanup within ES Pro to remove fake / junk / bouncing emails.
  • Just browse through your subscribers list to spot any influencers / weirdos!
  • Here’s some additional list management advice.

Second, performance tracking.

  • Track these metrics: average open rate, average click rate, list growth rate, unsubscribe rate
  • Invite people to reply to your emails: you’ve seen me do this, and it works
  • Here’s a guide on tracking email metrics

Third, optimizing campaigns.

  • Edit and improve email sequences ongoingly.
  • Practice writing better subject lines.
  • Include contextual links to your blog posts / social media posts in newsletters.
  • If you have a high unsubscribe rate, there’s a mismatch in what you’re promising when people sign up, and what you’re actually delivering.

Now to the next topic.


How Jay landed emails from junk folder to inbox?

Jay is using Email Subscribers for a long time and everything is going great. Until one day when he suspected his emails were landing in the spam / junk folders and not the inbox.

He reached out to us and we recommended checking the spam score – before sending out any campaign. It’s a built-in feature and very easy to use.

Jay followed the advice and discovered that his campaign had a high spam score. He edited the content until the spam score went down. He then sent the campaign.Of course, now the emails landed in the inbox.

One of those little things that can make a big difference in results!


What little thing can turn your potential into reality?

Whether you want to win a new customer, get a new job or promotion or persuade someone for something, a small change in your approach can have a big impact on the outcome.

So what should you emphasize when you’re trying to convince someone?

The common answer is to focus on your past experience and achievements. That makes sense, right? Real achievements are more compelling than the potential to achieve in the future. They are concrete. They leave no room for doubt.

But in reality this isn’t always the case.

Former NFL quarterback JaMarcus Russell was the first overall pick in the 2007 NFL draft, landing a contract with the Oakland Raiders worth an astounding $61 million. Clearly the Raiders saw such potential in Russell that they were persuaded to pay top dollar for his services—potential that never translated into on-field success.

If you look around, you will find lots of similar examples. Where a new-kid-on-the-block or someone with much lower experience makes a surprising big win.

So when it comes to persuading others, what should you focus on: potential or reality?

Scientists recommend focusing on your potential. The potential to be great at something will often seem more compelling to decision makers than actually being great at that very same thing. In other words, the promise of potential often outshines reality.

What’s the small big? Pay attention to the order in which you present information. Craft your message in a way that first focuses the prospect’s attention on the potential future benefits, followed by examples of what you / your team has previously delivered.


Link salad

🥗

A mixture of quick readings for an inquisitive mind.


A writing prompt

Think of something you struggled with during the last year. If you step back and zoom out, what is one lesson that you can learn?


As always, I love to get your feedback and comments. Reply to this email and share.

Stay awesome,

Nirav Mehta, Icegram

Nirav Mehta Icegram