Hi,

What do you do when you’re highly inspired but can’t get enough done? When there are too many good things to do, but you can’t get through them?

​​Keep doing one thing at a time.

Just that. Stay in action.

Read this email and pick one or two things to act on within the next two days.

Then act.

I’d be happy to hear your results after trying the above productivity hack.

High impact email marketing

If you’re reading this, you probably want to improve the delivery rates, opens and clicks for your emails.

The actual emails you send have a big impact on all these numbers.

So what quick actions can you take to impact your emails?

Five things.

1. Write better content: it’s obvious, but keep your target audience in mind and send helpful emails. An overdose of promotions or irrelevant content will impact negatively.
2. Make your email easy to glance through: headings, links, email structure, text styling, etc… Readers are busy, so make it easier for them to scan through your email and read what they like.
3. Use clean designs: email is not a brochure, use minimal images. Avoid complex email templates and fonts – you can even go with plain text emails at times. They’d feel more personal.
4. Carefully place links and CTAs: whether you want people to click a link or take another action, place your Call To Actions – CTAs throughout the email and repeat them if needed.
5. Mention your brand: in the “from” name, in the email and sometimes even in the subject.

Do you use all these five tactics? If not, try them in your next email campaign. If yes, awesome – how well are they working for you?

If you observe this email, how are we using these five principles?

Using Q&A for better SEO rankings

Every time we search, we’re essentially trying to find answers for our questions.

Search engines have to develop complex algorithms to understand which content is answering which questions.

So what if we wrote our content in Q&A format?

Can that make it easier for the search engine to link a question with its answer?

Yes, yes and yes!

As a matter of fact, if you write Q&A in your content, Google may directly use your answer on the search engine results page itself.

This will give you better overall rankings and higher traffic.

Make a list – a list of questions your potential audience is asking.

You may create one blog post for each question, or combine multiple questions and their answers.

Don’t wait for perfection. Just go ahead and publish.

Let Search Engines pick it up and start sending you traffic. (This should happen within a month or two).

Then analyze the traffic and their behavior on this blog post and optimize it for better results.

Publish, measure, improve – repeat.

Making sense?

Reply to this email and send me a link of your Q&A post once you publish!

Coupons in emails

Using WooCommerce?

Imagine this.

Your customer gets an email a day after order completion. It says “Use WELCOME35 to get 35% off on your next order. Valid within one month of your initial order.”

What do you think will happen?

Some people will use the coupon right?

And that will grow their lifetime value / average order value / brand loyalty.

Agree?

You can do this and many other types of campaigns with Email Subscribers Po. We recently added a feature to include a coupon code in emails. And it works for workflows and triggers as well.

So you can send a coupon on different events – customer account creation, order placement, leaving a review, cart abandonment etc.

It’s just one of the many powerful marketing automation features within Email Subscribers plugin that will keep working for you after a simple one time setup.

Go ahead, try a new workflow with a coupon.

If you’re not on Pro yet, get Pro from here.

A writing prompt

✍

Write a letter in your journal (you don’t have to send) thanking someone who gave you great advice or a nudge in the right direction. Tell them how you used their advice.

Do you worry about email delivery? Was it hard to set up SMTP / email sending within Email Subscribers? We want to make things easier for you – so it will be great if you reply to this email and share: “what worries you about email delivery”…

Thanks in advance,