Last updated on June 1, 2016
Optin Monster is one of the most popular email optin and subscription form plugins for WordPress. Over the last few months, many people have asked us: How does Icegram compare to OptinMonster?… Which one is better? Optin Monster or Icegram? I am already using Optin Monster on my site, why should I switch to Icegram?
So here's a feature by feature comparison of OptinMonster and Icegram.
Focus – Optins vs Engagement
As the name suggests, OptinMonster is focused on email optins. It promises to convert visitors to subscribers and customers. Everything in Optin Monster plugin is centered around getting more subscriptions for your email list.
On the other hand, Icegram serves to a much larger purpose. Icegram can be used not only for email optin forms but also for promotional messages, welcome messages, announcements, notifications, special offers, user engagement, conversion optimization and much more. Icegram is a flexible framework giving all the power to reach out to your visitors and engage them to take action.
Price – Free or Paid?
Both Icegram, Optin Monster are both well known WordPress Lead Generation plugins.
However, Optin Monster is primarily a Saas service and thus even after downloading it's WordPress plugin you still need to create an Optin Monster account to start using it. Optin Monster allows you to choose one of the three plans while creating the account- Basic ($49), Plus ($99) and Pro ($199). Thus, nothing is really free in this case.
On the other, Icegram provides you lots of free stuff (without even asking you to subscribe let alone create an account!). Once you download Icegram on your WordPress website, you can straightaway start creating unlimited campaigns, use it's 4 free message types ( Popups, Actionbars, Messengers, Toast Notifications), try free themes and also make use of powerful targeting rules. Icegram too has premium addons which increase the functionality of the free version. However, it doesn't force users to buy these addons in any way.
Originally OM just provided a lightbox popup, but over time they have added more optin types to their package.
Icegram includes four message types in the free, core package. And can be extended with many premium addons.
|Message Type||Optin Monster||Icegram|
|Slide Ins||Yes (Pro version)||Yes (Messenger)|
|After Post Widget||Yes (Plus & Pro version)||Yes (Inline, addon)|
|Side Bars||Yes(Plus & Pro version)||Yes|
|Footer Bar||Yes(Plus & Pro version)||Yes (Action Bar)|
|Header Bar||Yes (Plus & Pro version)||Yes|
|Overlays (addon)||Yes (Pro version)||Yes|
Optin Monster has fixed position for each of its message types. Icegram messages can be positioned at different places on the screen.
|Message Type||Optin Monster||Icegram|
|Floating Action Bar||Both Header & Footer position (Plus and Pro version)||Both Header & Footer Position|
|Slide In/ Messenger||Only Right Bottom Corner||Both Right & Left Bottom Corner|
|Inline Posts||Only After the Post End||Anywhere on the page|
Hyper Targeting for niche message delivery
Both OptinMonster and Icegram provide excellent targeting rules – you can show your messages throughout the site, or on specific pages. OM allows showing messages by blog categories also. Icegram allows embedding messages anywhere on the site using shortcodes.
Design Customization – the editor
OM provides a simple and handy visual editor. This makes design customizations easy for beginners. Icegram has sufficient options for design customization, and offers the native WordPress editor for further customizations. This is the same editor you'd use for writing blog posts and pages. And it's great for most purposes.
Pricing – Paid vs Free + Premium Addons
Optin Monster is paid plugin – prices are $49/yr- Basic version, $99/yr- Plus version, $199/yr- Pro version.
Icegram is free. Premium add-ons – that add many useful features are priced in the range of $7-$27.
Split Testing – Icegram's got it too!
OM for sometime now had a notch over Icegram on account of the Split testing feature. But I'm happy to break the news that Icegram has launched that feature as well. Check Icegram's Split Testing add-on right away.
Note: If Icegram has blown you away… the Split Testing add-on just makes it better.
You'd see that Icegram is a great alternative to OptinMonster.. Better in many aspects and catching up in the rest. OptinMonster has been around for a while, and has an edge in some aspects. Icegram is a new entrant and is trying to innovate in a highly crowded market.
And honestly, we like a lot of things from Optin Monster. But we built Icegram because Optin Monster didn't do a lot of what we wanted…
Our intention is to incorporate best features from all similar solutions into Icegram, take out all the crap, and finish it up with our own value additions!
What's your take?