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WordPress Popup Designs: 5 Quick Ways To Improve Them in 5 Minutes

Tired of low conversions? Here are 5 ways to improve your popup designs and increase conversions instantly (in under 5 minutes)

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Last updated on May 4, 2023

Popups have been existing on the internet for over a decade. And even though some people hate them, it’s a fact, they can’t be ignored.

Now something which can’t be ignored clearly has a huge potential to convert people, right? (*Yes it does*)

Keeping this in mind, I’ve jotted down 5 basic but often ignored elements of WordPress popup designs. These elements if done right have a huge potential to increase conversions. So read carefully.

5 Top Popup Design Best Practices You Need To Know

Popups can be a powerful tool for website owners to increase conversions, capture leads, and promote content. However, poorly designed popups can also be intrusive and annoying to website visitors. To create effective popups that engage your audience without driving them away, it’s important to follow these 5 top popup design best practices:

Craft Great CTA Buttons

The Call-to-Action button is the most important part of your web popup design.

Here are a couple of things to keep in mind to make your CTA more clickable:

  • Use contrasting button colours: Make sure your CTA button stands out. And a simple way of ensuring that is by giving the CTA a colour that completely contrasts the body of the popup. Below are some good WordPress popup designs having contrasting CTA buttons:
Contrasting button color


  • Make button text appealing: If you only have one CTA button, make it sound as appealing as possible. Use positive words like:
  1. Get This Now
  2. Begin Download
  3. Reserve My Seat
Popup designs

In case, you have two CTA buttons that are a ‘YES’ as well as a ‘NO’, you must make the text on the NO button sound very regretful. This will make the reader think twice before clicking on the No button.

  • No, I don’t like offers
  • Nah, Not interested in traffic
  • No, I want to let this go!
Powerful Yes-No CTA

Focus On The Typography

Flourish example

Which text was easier to read? Of course, it was Text 2. Why?

Because – it did not stress your eyes. One glance and you knew the word in the picture was ‘Flourish’.

The above example clearly proves, why typography is extremely important when it comes to convincing customers.

  • If the font used in your WordPress popup is unreadable, the customer won’t attempt to understand it.
  • So it is very very important to pay attention to the typography you use in your popups.

Decide The Position Of The Close Button

Yes, the close button can also be a factor that increases the click-through rates of your popup.

Wondering how?


    • Make the close button difficult to click view As shown in the example below, the close button is kept at the extreme top right corner. Making it very difficult to spot. So reducing the possibility of the viewer blindly closing the popup.
Gallery example
    • Replacing the close button with a negative CTA button or secondary text
      In this example, there is no close button. Instead, you have negative secondary text -‘ No thanks I don’t like free stuff’ which when clicked closes the popup. Now as the negative text is guilt-inducing, a reader thinks twice before clicking on it. Instead, he is pushed to give his email id and end-up downloading the free ebooks instead.
Gallery example
    • Eliminating the close button completely
      This strategy may sound a bit pushy. The reader is given no option but to click on the desired CTA. Here’s an example of how this strategy can be implemented.
Gallery example

Pick Awesome Images

An image acts as an anchor in your popup. It’s no surprise that, even if your popup is well designed but the image used in it is mediocre, there are high chances that it might fail.

Similarly, even if you have a simple popup with an attractive image, it might just work.

Use images which gain instant attention. Something with pleasing background, and attractive people is a common strategy used by many. Checkout this example:

Attention grabbing images

Include Your Brand

It’s important to blend your WordPress popup design with the rest of your website. The reason is, it should look like a part of your website. If it doesn’t, visitors will assume it’s some spam and simply close the popup or abandon your website. If you’re looking to improve the design of your website’s pop-ups, there are a few quick ways to do so in just 5 minutes.

First, consider the placement of your pop-up. A well-placed pop-up can be highly effective at converting visitors, but a poorly placed one can be annoying and drive people away. You should also pay attention to the design and layout of your pop-up, making sure it is visually appealing and easy to understand

Keep in mind the brand colour, and brand logo while making your WordPress popup design template. Suppose your brand colour is blue and yellow, you can design a popup having a similar colour scheme.

A few examples are listed below-

Incorporate your brand logo

More Designs From Icegram Engage’s Gallery gifmaker

Like these designs? Another way to improve your pop-up design is to use engaging and persuasive copy, highlighting the benefits of taking the desired action. Additionally, using compelling images or videos can also help to grab the attention of visitors and improve the effectiveness of your pop-up.

Finally, testing different designs and layouts can help you determine which ones are most effective at converting visitors. Get them within Icegram Engage’s Gallery

It’s Your Turn

It’s a wrap. Implement the strategy or simply use the WordPress popup designs from Icegram Engage’s Gallery and start doubling your popup conversions right away. If you have any questions or suggestions, feel free to mention them in the comment section below.


How do I trigger a pop-up in WordPress?

With Icegram Engage, you can trigger pop-ups using a variety of options. You can trigger them based on user behavior, such as scrolling or clicking on a specific link, or on a time delay. You can also trigger them based on user location, device, or referral source.

Which Is the Best WordPress Popup Plugin?

Icegram Engage is a highly recommended WordPress popup plugin due to its powerful features, user-friendly interface, and affordable pricing. It offers a free version with basic features and several premium plans that provide additional functionality, such as advanced targeting and A/B testing.

Can I use popups without annoying my website visitors?

Yes, you can use pop-ups without annoying your website visitors. The key is to use them strategically and make them relevant to your visitors’ needs. Icegram Engage allows you to create pop-ups that are targeted to specific user groups and show them at the right time and place, which can make them less intrusive and more effective.

How can I make my WordPress popups mobile-friendly?

To make your WordPress pop-ups mobile-friendly, you can use responsive templates that adjust to different screen sizes. Icegram Engage offers a range of mobile-friendly templates that are optimized for different devices, as well as targeting options that allow you to show pop-ups only on mobile devices or specific screen sizes. Additionally, you can customize your pop-ups’ design and content to make them more mobile-friendly, such as using shorter headlines and calls to action.

7 thoughts on “WordPress Popup Designs: 5 Quick Ways To Improve Them in 5 Minutes

  1. Great post, thanks for share it.

    1. Thank you for your kind words 🙂 Glad you liked it.

  2. Wow, awesome guide to pop up design. This is one of the best guide so far.


  3. Can u tell me how can I open the popup by clicking on any text in website?

    1. Hi Komal,

      Please check this to open popup by clicking any text in website – How to Trigger Icegram Messages On Button or Link Click

      Try it and let me know how it goes for you 🙂

  4. where do I find the subscriber list if I am using icegram popup for subscription?

    1. You need to use a mailing list system or our Rainmaker plugin to store subscribers. You can use our free Email Subscribers plugin, or a third party mailing list service – like MailChimp. Your subscribers will get added to the service you use.

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