Being an indie author means doing it all—writing, editing, publishing, promoting… and yes, emailing too.
Sam didn’t have a team, a budget for fancy tools, or the time to learn complicated email platforms. But he did want to keep his readers updated.
He needed something:
- Easy to install
- Simple to use
- Affordable (or free!)
- That wouldn’t distract him from writing
After trying multiple tools that didn’t quite click, Sam found Icegram Express.
And that’s where the story began…
Who is Sam?
Sam Masters is an independent author who manages everything himself—from writing and editing to building his reader community.
He runs SetaMasters.com, his central hub where fans can:
- Learn about his books
- Get updates on new releases
- Access purchase links
- Join his mailing list to stay in the loop
As a solo creator, every tool Sam uses needs to be efficient, affordable, and easy to operate—because every minute spent on tech is a minute away from writing.
What Were Sam’s Struggles?
Before Icegram Express, Sam faced a few common issues that many solo authors and creators know too well.
Too Many Complicated Tools
He tried popular platforms, but found them bloated for his needs.
“Most tools assumed I’d need explosive growth and frequent updates. But I just needed something simple.”
High Costs, Low Simplicity
Other platforms required paid subscriptions even for basic features. As an independent creator, that didn’t feel justifiable.
No Consistent System
Without a go-to tool, sending reader updates was inconsistent. And that lack of connection? Not ideal for someone trying to build a loyal following.
How Did Icegram Express Help?
- Easy setup & simple forms: Sam discovered Icegram Express while researching better email options. And to his relief, setting it up was refreshingly smooth.
- He quickly set up a signup form on his site—one that matched his theme and didn’t need coding or design headaches.
- Designed for Simplicity: No advanced funnels. No daily email strategy. Just a tool that helped him send updates when he actually had something to say.
- Great support: When Sam had some queries early on, Icegram’s support team was quick to step in.
- A free plan that actually helps: Unlike other platforms that lock everything behind a paywall, Sam found plenty of useful features in the free version of Icegram Express.
Why would Sam recommend Icegram Express?
Because it:
- Easy to install
- Simple and not complicated
- Offers powerful features
- Saves time
- Reliable support and team
It’s a great starting point for writers, bloggers, and solo entrepreneurs who want to send emails without turning it into a second job.
What Did Sam Say?
Click to see.
Conclusion
Not every creator wants a complicated CRM or a 30-email automation funnel.
Some—like Sam—just want a smooth way to stay connected with their readers. Something they can trust. Something they can forget about (until it works).
That’s exactly what Icegram Express delivers.
And while Sam continues to build his author journey—one page at a time—he knows Icegram Express has his back when it’s time to hit send.
Now it’s your turn to…