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The Best WordPress Popup Maker Plugins Reviewed

Want to know about the best WordPress popup maker plugins? In this blog, we have reviewed it all. Take a look.

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Last updated on November 29, 2022

Gaining visitor’s attention is easy but converting them is not everyone’s cup of tea.

To make this ordeal simpler we’ve reviewed two fantastic conversion optimization plugins- Icegram Engage and Popup Maker.

Note: Both these plugins have free as well as premium features. But for simplicity sake, we’ve concentrated more on what the free versions offer. And the features are mind boggling.

Quick Installation

Both Icegram Engage and Popup Maker are available for free on the WordPress repository. You can easily search, install & activate them.

Unlike other competitors like Sumo Me and OptinMonster, these plugins don’t force you to sign-up for using any of it’s functionality. Making them crowd favourites.

How Many Types Of Optins These Plugins Provide?

Today the types of optin used to gain attention is a crucial thing. And Icegram Engage spoils you with loads of choices.

Icegram Engage

Icegram Engage provides 4 optin types in the free version

  • Popups
  • Action Bars (header/footer bars)
  • Messenger (slide-ins)
  • Toast notifications

Icegram Engage also provides 8 more optin types in it’s paid plans:

  • Tabs
  • Overlays
  • Interstitials
  • Ribbons
  • Sticky
  • Badges
  • Inlines
  • Sidebars

These optins are very different from each other and fit almost every niche out there.

You can also preview how your optins will look on your website before making it live.

Popup Maker

Popup Maker on the other hand concentrates more on Popups. Popup Maker says that you can also create sidebars, slide-outs (messenger) but you need to play with code for it.

You can have a live preview of your popup when you tweak changes to it.

Here’s How These Plugins Help In Growing Your Subscriber List

The main purpose website owner use an optin are to grow their email list. The two main components of any a subscriber optin is the email field and the CTA. However, only one of the two plugins compared allows you to insert a subscriber form in the free version.

Icegram Engage allows you..

In Icegram Engage, you can embed any HTML form to your optins from any contact form plugin for your email marketing work. That too, in the free version.

Ig form eg

Popup Maker doesn’t.

But in Popup Maker, there is no such provision in the free version. You need to purchase their extensions to add a subscription form from any contact form service in popups.

You can add different types of form to the popup as per your requirements. Popup Maker is generally “Bring your own Form”.

Pm popup

Some Beautiful Themes For Your Website

Themes are the backbone of optins. Themes give optins the actual character that make them appear pleasant and grab eyeballs instantly.

Icegram Engage

Icegram Engage provides 20 high converting themes in the free version. These themes have excellent designs which can be easily customised to fit the colour scheme of your website.

Icegram Engage also has premium theme packs that further increase the number of themes to a whopping 90+.

20 themes
20 custom popu themes

Popup Maker

Popup Maker provides 6 simple themes in the free version.

You can customise each one of them for colour, fonts, contrast, styles, etc. In this way, you can create many theme combinations.

Default theme pm
Default theme – Popup maker

How Many Optin Can You Show In The Free Version?

With Icegram Engage and Popup Maker, you can create and display unlimited optins / popups on website

Simplicity Of The Edtiing Panel

Both Icegram Engage and Popup Maker come with a simple and easy-to-use editing panel. You can add images to your optin as well as change optin size. You can also add your own custom CSS code for your optins.

In Popup Maker you need to buy their addon to enable the background image feature.

Tool To Create Powerful Headlines

If themes grab attention, powerful headlines convert visitors.

In Icegram Engage you can add your own headlines or generate strong headlines from the in-built headline generator.

Headline generator
Headline generator

In Popup Maker, you need to create your own headlines. There is no headline generator.

Popup maker body
Popup maker body

Show Optins Based On Expert Targeting Rules

Visitors are smart. The old techniques of showing optins right when the visitor lands on the website just doesn’t work. You need to be smarter than them so as to make them convert.

Use powerful targeting rules to trigger optins at the right place and right time.

Icegram Engage

Icegram Engage has awesome targeting rules that cover almost every case. The targeting rules are well organized and simple to understand.

The rules that are available in Icegram Engage are listed below:

  • When to show optin
  • Whom to show optin
  • Show on mobile phones
    and more…

Icegram Engage also has exit intent trigger for all its 12 optin types. It’s available in the paid plan. Check out Icegram Engage’s pricing.

Icegram Engage targeting
Icegram Engage targeting

Popup Maker

Popup Maker provides limited targeting rules in the free version such as targeting optins on different pages.

Other rules such as showing on mobile devices, exit intent popup and others are available as a paid addon.

Target rules
Target rules

More Essential Features


If you can measure what messages people are looking and clicking at, you can implement an overall strategy to improve your conversion rates. That’s the reason analytics are of prime importance.

Icegram Engage

Icegram Engage provides conversion and impression analytics as well as click through rate as to check which of the optin is converting better than others.

Along with these metrics, you can also see color graphs representing your campaign performance. Analytics is available in Icegram Engage’s paid plan.

Ig ana
Icegram Engage analytics

Popup Maker

Popup Maker provides only open counts of popups in their analytics. Their conversion and impression analytics is available as a paid feature.

Pm Ana
Popup Analytics


Animations act as a supporting feature to the optins. A little bit style to display the optins makes it more attractive.

Icegram Engage

Icegram Engage has option to add beautiful animation effects to it’s optins.

Entry animations, exit animations as well as CTA button animations makes your optin very engaging. It’s available in the paid plan.

Popup Maker

Popup Maker provides animation effects in the free version.

Free Features at a Glance:

FeaturesIcegram EngagePopup Maker
Header/Footer BarsYesNo
Messenger (Slide-outs)YesYes (with coding)
Toast NotificationsYesNo
Subscription Form/ CTA ButtonYesYes (Paid)
Number of Optins to display on siteUnlimitedUnlimited
Add imagesYesYes
Add background imageYesYes (Paid)
Headline GeneratorYesNo
Targeting RulesYesYes
AnalyticsYes (Paid)Yes (Paid)
AnimationsYes (Paid)Yes (Free and Paid)

Conclusion, Final Take!

Icegram Engage

If you are looking beyond popups, need subscription forms, CTA and powerful targeting rules that too for free, go with Icegram Engage.

Icegram Engage also has more powerful features in it’s paid plans.

Popup Maker

If you looking for just popups to show visitors without asking for subscriptions, go with Popup Maker.

For all other important features like forms, CTA, targeting rules, you need to purchase their individual add-ons or the core bundle.

Your Decision

We have been as unbiased as possible. It comes down to you to decide which one is your favourite and why.

2 thoughts on “The Best WordPress Popup Maker Plugins Reviewed

  1. I’m not seeing that it’s compatible with the new version of wordpress, updates coming soon?

    1. Are you referring to Icegram? If yes, the can you point us specific working that is not compatible?
      If you are referring to Popup Maker so contact their developer.
      Hope this helps you.

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