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Are Website Traffic And Email Traffic Related? (KPI Connection)

Email traffic and website traffic are paramount to digital marketing and businesses. Both are needed for sustained commercial growth in a competitive landscape. But do these two elements share a connection? Discover more within this article.

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Last updated on January 16, 2024

The world of digital marketing is a complex web of interconnected channels, but two pillars stand out: website traffic and email traffic. These channels don’t exist in isolation; instead, they complement each other in the customer journey.

Think of your website as the destination location and email as the GPS. They pretty much work together to guide your audience to their desired endpoint.

The majority of successful websites rely not just on high-quality content but also on email marketing campaigns to consistently bring in new visitors.

In this blog, you can learn about the intriguing relationship between website traffic and email traffic. You can also explore how they work together and why you should care about both.

Website traffic and email traffic: Are they even related?

Imagine your website and emails are two best friends who always have each other’s backs. They work together like a dynamic duo. Both of them can help guide potential customers through their buying journey.

Here’s how email and website traffic are interconnected:

Email marketing serves as a primary tool for creating awareness and directing traffic towards websites.

It wouldn’t be wrong to say that emails are like your website’s personal cheerleaders, waving flags to grab attention.

For instance, we use emails to help increase sales or drive traffic to websites. In other words, the email traffic is usually converted into website traffic.

We introduce our newest offerings or cool deals through email newsletters and lure folks to the website to make a purchase.

Those catchy subject lines and tempting discounts in your email newsletters can play wonders. They serve as catalysts in transitioning email traffic into website traffic.

Here’s an image to understand this.

email traffic and website traffic relationship example

So, yes, there is a deep connection or relationship between email and website traffic.

Entrepreneurs, CEOs, online sellers and WooCommerce store owners are frequently using Icegram Express, the leading WordPress email marketing plugin, to promote newsletters and turn email traffic into website visitors or loyal customers.

Get Icegram Express today and boost your email and website traffic simultaneously!

Express can be used as a WooCommerce email marketing plugin for readymade newsletter templates.

How do email and website band with each other for traffic management? Email traffic management

Emails and websites form a powerful partnership in the digital marketing arena. Each complements the other in managing traffic and enhancing user engagement.

This synergy helps in two ways –

  • It fosters a comprehensive and seamless customer experience.
  • It fosters connections, providing information and nurturing leads at various stages of the customer journey.

Emails and websites work side by side and do the following things during a marketing job.

Introduction and initial engagement

Emails serve as the initial touchpoint, introducing subscribers to your brand’s offerings, promotions or updates.

They act as teasers, enticing recipients with intriguing content, promotions or snippets.

However, the complete narrative resides on the website.

It’s akin to a captivating trailer for a movie – while emails provide a preview, the website serves as the complete story, detailing product features, services or content offerings.

Shared responsibilities

Both emails and websites share the responsibility of educating and engaging the audience.

Emails deliver concise information or highlight key problems and solutions.

Conversely, websites delve deeper, offering extensive resources like blog posts, case studies or detailed product descriptions.

This shared approach caters to diverse audience preferences. It provides quick insights via emails and comprehensive knowledge of the website.

Conversion facilitation

To turn someone interested into a buyer, it’s important to make their journey smooth from receiving emails to buying on the website.

Emails guiding purchases, along with an easy website checkout, work together like a team to make shopping hassle-free.

This teamwork increases the likelihood of turning interested people into happy customers.

Post-purchase engagement

The relationship doesn’t end after a purchase.

Emails play a crucial role in maintaining post-sale connections. They keep the customer engaged, offering post-purchase updates, special offers or friendly communications.

This continuous engagement fosters brand loyalty and encourages repeat purchases. This ensures that customers remain connected and valued beyond their initial transaction.

Entrepreneurs and businesses strive to maintain ongoing connections with their customer base, especially post-purchase, as customer retention holds significant value.

For founders and digital marketers, engaging with customers after a purchase opens avenues for upselling or cross-selling products or services.

Here’s a study from John Carlson, who is an advisor and marketing strategist.

He says that the probability of selling to an existing customer is significantly higher, ranging from 60% to 70%, compared to the probability of selling to a new customer, which falls between 5% and 20%.

This data underscores the importance of customer retention and the potential for increased sales and revenue from existing clients.

Icegram Express, a handy WordPress email marketing plugin, serves as a valuable tool for customer retention and post-purchase engagement.

By getting Icegram Express on your WordPress website, you can initiate targeted email campaigns tailored specifically for customers who have made a purchase.

Get Icegram Express now and start creating continued relationships and potential opportunities for additional sales!

Email and website traffic: Should marketers deal with both?

Marketers should manage both email and website traffic, as they serve different purposes in engaging customers and prospects.

So, yes marketers have to deal with both. Let’s understand this with an example.

All organizations share a common marketing goal: directing traffic from emails to their websites.

For instance, consider a software company that provides a free downloadable guide related to its application on its website.

The objective is to entice visitors interested in the guide to submit their email addresses to access it.

To achieve this, opt-in forms are commonly used on websites while email campaigns are employed to promote the guide simultaneously.

This approach not only boosts website traffic by attracting more visits to the guide but also establishes a database of potential leads for future email campaigns.

This is an example of a double opt-in form below.

email traffic and website traffic source_double optin form

But there’s more to this.

Combining insights from email analytics (open rates, click-through rates, unsubscribes) and website analytics (traffic sources, page views) offers a holistic view of customer behavior.

This data synergy leads to better-informed decisions.

Additionally, maintaining consistent branding across emails and the website enhances brand authority and credibility. A cohesive experience across both platforms reinforces the brand message.

In short, email and website traffic always form a fruitful relationship for marketers and organizations. Both help marketers in many ways such as –

  • Lead nurturing and conversion
  • Enhanced customer reach
  • Diverse engagement opportunities
  • Cohesive and synchronized communication
  • Better adaptation to customer behavior and preferences

If you’re a marketer or co-founder or operate an online business using WordPress, use Icegram Express’s powerful features to cultivate leads and boost sales.

Icegram Express, a user-friendly plugin with a free and premium plan, offers impeccable email marketing and newslettering capabilities.

Get Icegram Express to convert email traffic into website traffic or devoted customers. Express can be used as a WooCommerce email marketing plugin as well.

Here’s an image of some important metrics used in email and website marketing campaigns.

email traffic vs website traffic_metrics/kpi

Email traffic and website traffic – Conclusion

More website visitors typically mean a larger pool of potential email subscribers.

As you drive people to your site through various campaigns, some will opt-in to your email newsletter or list.

On the other hand, emails also promote website content.

By creating intrigue around your blog articles or product pages in newsletters, you encourage clicks through to these pages. This expands your on-site reach and engagement levels.

Icegram Express stands as a force multiplier in email marketing that can effectively move traffic from emails to websites.

Read Icegram Express documentation for a detailed guide and begin email campaigns to boost traffic for both your emails and websites!

Check out Express’s Free, Pro and Max plans. If you need a WooCommerce email marketing plugin, Express can serve you with stunning results.

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