Did you know, welcome emails increase the click-through rate by five times.
This means that if the emails were opened by every 1 in 10 customers, the likelihood of the same rising to 5 out of every 10 customers. So, you get more traffic, engagement rises and so do your profits.
Sounds fascinating, doesn’t it?
Well, that’s the beauty of welcome emails in email marketing.
In case you are looking to learn more about it, this article is for you!
What are welcome emails?
Welcome emails are one or more emails sent to newly acquired customers.
They are the most crucial part of any email marketing strategy because they are the first point of contact with a new subscriber.
For example, if you have a ‘Subscribe Now’ button placed on the homepage, visitors can click on the subscribe button to receive emails from you.
What’s important here is to time your emails right.
How do welcome emails help?
Welcome emails are more than just a simple introduction.
Statistics indicate that if done right, welcome emails are more likely to increase conversions compared to a promotional email. The survey suggests that a welcome email earns 320% more revenue. To add to this, there occurs a 196% surge in click rate and 86% open rates.
One of the most effective ways to use welcome emails is to opt for a series of emails rather than just sending one. This allows you to gradually introduce new subscribers to your brand and build a relationship with them over time.
What makes welcome emails important?
Ever heard of the quote – First impression is the last impression?
Here’s why it’s important:
Impactful & saves time
Instead of approaching your users through manually sent emails, running automated email campaigns is a much better idea that could save you time.
Also, it is better to send an email right when a person has just subscribed, as the brand is still fresh in their minds.
P.S. If you miss this chance, you might just miss out on the chance to build a lasting impression, which can be a premise for future strong relations as well.
Sets expectations
A warm welcome with creative email design and words improves brand image. Whereas, the text and its placement in it will decide how much is being read and remembered.
Hence, making it crucial for brands to consider graphical elements, personalization, segmentation, and other elements.
Strengthens relationships and loyalty
A welcome email is the official introduction, meaning that when you land in the inbox of the same user again, chances are very high that your brand will be recognized. In simple words, it builds the trust and loyalty of the email subscriber towards your brand, making it important to craft your welcome emails with the long term in mind.
How to craft welcome emails for better results?
Now that we know about the impact that welcome emails have, let’s move to the part where we outline ways to use welcome emails to your benefit.
Use a friendly tone
You might think of an email as a professional message sent to the user, one that is communicated in a straightforward way, right?
However, such is not the case when we talk about welcome emails. Being too sales-oriented can turn off the customers, forcing them to overlook it.
What’s best here is to set a friendly tone in your welcome emails. A warm and welcoming attitude makes up for a friendly tone. This compels readers to stay connected and read till the end. It increases their curiosity, thereby increasing the possibility of them browsing more on your website and eventually converting.
The most efficient way to do so is by personalizing your emails. Instead of sending a hello, why not address them directly by adding their name? This adds a personal touch, making your content user-specific.
Another way to set the tone is by giving your email content a casual touch if your brand allows it. For example, while slangs or irrelevant content might not work, using relatable examples can surely help you get there.
Remember that the email is directed to a customer rather than an AI bot. Take note of how the message flows before you hit the send button.
Outline the benefits
Why would someone subscribe to your mailing list if it doesn’t offer any value? Your audiences may already be overwhelmed by endless emails every day. So, another one from you would only add to the list unless you give them a reason to read your emails.
Hence, it is vital to mention how your offering would solve problems and why it is important for the subscriber to keep hearing from the brand. When your customers know what good your email can do, they are more likely to stay connected.
Also, you can create a hook by hinting at the next topic so that the audiences know what’s coming next.
Provide value
You need to go the extra mile and give your audience an incentive to stay connected and be an active reader. It could be an ebook, exclusive content, an invitation to a webinar, or access to premium features.
Either way, you are giving your subscribers one more reason to pick your business over other alternatives in the market.
Moreover, you must stick to the promises you have made. For example, if you committed to giving your subscribers one month of free access to the newsletter, you have to deliver it right to them. This way, you gain their trust and do not end up in the spam box or, worse, unsubscribed!
A series of welcome emails
The last tip is to go for an email thread. Now, this might sound frivolous. Why would you send a welcome email more than once? It’s just an onboarding email, right?
Well, that’s how everyone else thinks, but you need to be different. Of course, you don’t have to spam your audience’s inbox. But sending a series of welcome emails will help you boost the engagement between you and your subscribers.
However, don’t send emails just for the sake of sending them. Rather, it would be better to segment your emails carefully so that the right message reaches the right person.
It is also key to ensure not sending emails one after the other, back to back. It is always better to keep a few days’ gaps, schedule them, and note the above-mentioned steps.
Conclusion
Welcome emails can improve your email marketing results and help you build stronger relationships with your audience. Sending a welcoming email to your onboarding users is the best way to gain their trust and their goodwill. This way, you can create an email chain and keep your users hooked. Looking for an effective tool that helps automate the process?
Icegram Express allows you to achieve that success with welcome emails.
FAQ
How long should a welcome email be?
Keep it concise—ideally 100-200 words—focusing on value, next steps, and a compelling email CTA.
Should I send a single welcome email or a series?
A series (e.g., 2-3 emails) can introduce your brand, share valuable content, and guide subscribers toward making a purchase.
What are the common mistakes to avoid in welcome emails?
- Delayed sending (waiting too long after sign-up).
- Too many CTAs, which causes confusion.
- Overloading with information instead of keeping it simple.