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Boost Your Sales with the Best Free WooCommerce Email Marketing Tools (2024)

Looking for free email marketing tools to supercharge your WooCommerce store? This guide reveals the top options and how to choose the best one.

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Last updated on June 28, 2024

You’ve poured your heart and soul into creating a fantastic WooCommerce store filled with products your customers adore.

Now, how do you transform those casual browsers into loyal customers who can’t wait to return for more?

That’s where the magic of email marketing comes in. It’s your secret weapon for building lasting relationships, sparking engagement, and, most importantly, driving sales.

And the coolest thing is, you don’t need a big budget to get started. There are tons of free tools made just for WooCommerce that can really take your game to the next level.

So, buckle up as we dive into the exciting world of WooCommerce email marketing.

We’ll uncover the secrets of free tools, explore strategies to maximize your impact, and share tips for crafting emails that your customers will actually want to read.

What is WooCommerce email marketing?

At its core, WooCommerce email marketing is all about leveraging the power of email to connect with your customers. It’s more than just sending out promotional blasts – it’s about creating personalized experiences that resonate with your audience.

Think of it as having a digital sales assistant who knows your customers inside and out, anticipates their needs, and delivers tailored messages right to their inbox. It’s like having a personal shopper for every single person on your email list.

Why should you care? (Hint: Cha-Ching!)

If you’re still on the fence about email marketing, consider these eye-popping stats:

  • For every $1 spent on email marketing, the average return is $42.
  • In 2024, approximately 4.5 billion people will use email worldwide. The number is projected to reach over 4.8 billion by 2027.
  • Welcome emails can generate 320% more revenue than other promotional emails. (Invesp)

Those numbers don’t lie! Email marketing is powerhouse when it comes to boosting sales, nurturing customer relationships, and driving repeat business. And the best part? With the right free tools, you can unlock all of these benefits without breaking the bank.

How to do email marketing in WooCommerce for free?

Alright, you’re convinced that email marketing is the secret sauce for your WooCommerce store. But where do you even begin? Don’t worry, I have got your back.

Here’s your step-by-step playbook for conquering the world of WooCommerce email marketing, all without spending a dime.

Laying the foundation

Think of your email marketing tool as your trusty sidekick in this adventure. Choose the right one (we’ve got a list of awesome free options for you!) and get it set up with your WooCommerce store.

Once integrated, it’ll collect valuable customer data, letting you send personalized emails that get results. Don’t worry, most tools are super easy to set up – you’ll be a pro in no time!

Building and managing your email list

Now that you’ve got your tool in place, it’s time to start building your email list. Think of it as your VIP guest list – the people who have permitted you to land in their inbox. Here are a few tips to get those email addresses rolling in:

  • Make it irresistible: Offer incentives for signing up, like exclusive discounts, early access to sales, or freebies.
  • Place opt-in forms strategically: Add eye-catching signup forms to your website’s homepage, product pages, blog posts, and even your checkout process.
  • Promote your newsletter: Mention your email list on social media, in your blog posts, and anywhere else your target audience hangs out.

Once you’ve started collecting email addresses, it’s crucial to keep your list clean and organized. Segment your subscribers based on their interests, purchase history, or any other relevant criteria.

This will allow you to send more targeted emails that resonate with each individual subscriber. Remember, a smaller, engaged list is far more valuable than a large, uninterested one.

Creating effective email campaigns

Now comes the fun part – crafting emails that your subscribers will actually want to read! Here are a few tips to make your emails stand out:

  • Craft killer subject lines: Your subject line is the first impression you make, so make it count. Keep it short, intriguing, and relevant to the email’s content.
  • Write compelling copy: Get to the point quickly, use a conversational tone, and focus on the benefits your products or services offer.
  • Keep it visually appealing: Use high-quality images, clean formatting, and a clear call to action.

Learning from your wins (and losses)

Your work doesn’t end once you hit “send.” It’s crucial to track your email performance so you can see what’s working and what’s not.

Most email marketing tools provide analytics that track open rates, click-through rates, and conversions.

Use this data to identify your top-performing emails and figure out what makes them so successful.

What should be taken care of and why?

While email marketing is a powerful tool, there are a few things you need to keep in mind to ensure you’re playing by the rules and getting the best results:

  • Compliance is key: Familiarize yourself with email marketing laws like GDPR and make sure your emails are compliant. No one wants a legal headache.
  • Stay out of the spam folder: Avoid using spam-triggering words (like “free money” or “guaranteed results”) and make sure your email content matches your subject line.
  • Keep your list clean: Regularly remove inactive subscribers from your list to improve your deliverability rates and avoid wasting resources on people who aren’t interested.
  • Segmentation is your friend: The more targeted your emails are, the better your results. Use segmentation to send the right messages to the right people at the right time.

By following these tips, you’ll be well on your way to becoming a WooCommerce email marketing ninja!

Best free tools for WooCommerce email marketing

Okay, now that you’ve got the lowdown on how to get started with WooCommerce email marketing, let’s unveil the stars of the show: the top free tools that can supercharge your email game.

Choosing the right tool can feel overwhelming, so we’ve narrowed down the field to the crème de la crème, considering factors like ease of use, seamless WooCommerce integration, and a robust set of features that won’t cost you a dime.

Let’s meet the contenders:

Icegram Express: Your WordPress email wizard

Woocommerce email marketing

If you’re looking for a powerful email marketing tool that’s built specifically for WordPress, look no further than Icegram Express. This plugin is a favorite among WooCommerce users, thanks to its seamless integration and robust set of features.

Key features:

  • Opt-in forms
  • Lead magnets
  • Blog post notifications
  • Newsletter broadcasts
  • Abandoned cart recovery
  • Trigger-based automation workflows
  • Spam protection


  • Free plan: Up to 1,000 subscribers, 10,000 emails per month
  • Paid plans: Start at $99 per year for more subscribers and features

How to get started:

  1. Install the Icegram Express plugin on your WordPress site.
  2. Connect Icegram Express to your WooCommerce store.
  3. Start creating and sending emails.

Best for: WordPress users who want a powerful and versatile email marketing solution that integrates seamlessly with their website and WooCommerce store.

Try Icegram Express

MailPoet: Your friendly email marketing companion

Mailpoet dashboard

MailPoet is a popular WordPress plugin designed specifically for WooCommerce email marketing. It’s like having a friendly email expert right inside your WordPress dashboard, guiding you every step of the way.

Key features:

  • Drag-and-drop email builder
  • Email automation
  • List segmentation
  • Pre-designed templates
  • WooCommerce integration


  • Free plan: Up to 1,000 subscribers, 5,000 emails per month
  • Paid plans: Starts at $10 per month for a minimum of 500 subscribers and features

How to get started:

  1. Install the MailPoet plugin on your WordPress site.
  2. Connect MailPoet to your WooCommerce store.
  3. Start creating and sending beautiful email campaigns.

Best for: Beginners and small to medium-sized businesses who want an easy-to-use, all-in-one email marketing solution that integrates seamlessly with WooCommerce.


Mailchimp for WooCommerce (free plan for legacy users): The familiar face


Mailchimp is a household name in the email marketing world, and for good reason. Their free plan for legacy WooCommerce users offers a great starting point for smaller stores or those new to email marketing.

Key features:

  • Basic email automation
  • List segmentation
  • Pre-designed templates
  • WooCommerce integration


  • Free plan: Up to 500 contacts, 1,000 emails per month
  • Paid plans: Start at $13 per month for a minimum of 500 subscribers and include features such as email sending for up to 10 times the contact limit of the plan.

How to get started:

  1. Sign up for a free Mailchimp account.
  2. Connect Mailchimp to your WooCommerce store.
  3. Start creating and sending emails.

Best for: Small businesses and bloggers who are looking for a familiar and user-friendly email marketing platform with basic automation features.


Brevo (formerly Sendinblue): The marketing multi-tool

Brevo dashboard

Brevo is more than just an email marketing tool – it’s a complete marketing platform that offers a range of features, including SMS marketing and CRM. Their free plan gives you access to basic email marketing tools, perfect for getting your feet wet.

Key features:

  • Email marketing
  • SMS marketing
  • CRM
  • WooCommerce integration


  • Free plan: Up to 300 subscribers, 300 emails per day
  • Paid plans: Start at $9 per month for more subscribers and features

How to get started:

  1. Sign up for a free Brevo account.
  2. Connect Brevo to your WooCommerce store.
  3. Start creating and sending emails.

Best for: Businesses that want to explore a wider range of marketing channels beyond just email, such as SMS marketing and CRM.


Omnisend: The E-commerce email pro

Omnisend dashboard

Omnisend is an email marketing platform designed specifically for e-commerce businesses. Their free plan is packed with features that can help you grow your WooCommerce store, including pre-built automation workflows, customizable email templates, and even SMS marketing capabilities.

Key features:

  • Email marketing
  • SMS marketing
  • E-commerce automation
  • Personalized recommendations
  • A/B testing


  • Free plan: Up to 500 emails per month, with a maximum of 250 contacts
  • Paid plans: Start at $16/month, and you’ll get access to unlimited push notifications, and higher limits

How to Get Started:

  1. Sign up for a free Omnisend account.
  2. Connect Omnisend to your WooCommerce store.
  3. Start creating and sending emails.

Best for: E-commerce stores that want a platform specifically tailored to their needs, with advanced features like product recommendations and abandoned cart recovery.


The Choice is Yours: Finding Your Email Bestie

Remember, there’s no one-size-fits-all when it comes to email marketing. The best tool for you is the one that vibes with your unique needs and goals.
Think of it like dating – you’ve got to try a few out before you find “the one.”

So, don’t be afraid to experiment! Kick the tires on these free tools, see what clicks, and watch your email list (and your sales!) blossom.
After all, your future customers are waiting for you to slide into their inbox!

Your Next Steps:

  1. Choose your champion: Head over to the websites of MailPoet, Mailchimp, Brevo, Omnisend, and Icegram Express to explore their features and see which one sparks your interest.
  2. Sign up and connect: Create your free account and integrate the tool with your WooCommerce store.
  3. Start crafting amazing emails: Use the tips and tricks we’ve shared to create email campaigns that your customers will actually want to read.
  4. Watch your sales soar: Track your results, learn from your successes and failures, and keep improving your email marketing strategy over time.

Its robust features, intuitive interface, and seamless WooCommerce integration make it a top choice for savvy store owners.

Your email marketing adventure awaits! Let’s make those sales happen!

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