Exit Popups for WordPress – The Proven Strategy to Increase Sales

“Before you leave, checkout our special offers!”

8 out of 10 times you must have seen such pop-up messages just as when you were about to exit a web page. Isn’t it?

Don’t you think it’ a smart way to lure customers again and prompt them to purchase the product?

If not, you should. These kind of popups works most of the time. And, this is one of the major tactic used by companies to increase their sales.

As these popups are shown to the visitors when they are about to leave the site, they are called Exit Popups.


What You’ll Learn?


What are Exit Popups /
Exit – Intent Technology?

Before we introduce exit popups / exit -intent technology, let’s look at some of the top reasons that are responsible for your website or shopping cart abandonment.

Top 5 reasons of cart / website abandonment rate

  • Visitors don’t find your content relevant
  • They get distracted or their browsing gets interrupted with unnecessary messages
  • Visitors find your website difficult to navigate
  • They were researching and weren’t yet ready to commit.
  • The product price didn’t suit their budget

Owing to the above reasons and some others, the abandonment rate of websites may reach a sky-high limit sometimes, resulting in very high bounce rates and poor sales.

That’s where, exit popups becomes your hero.

Exit-Intent Popups – The Saviour

wordpress exit popup
Exit Popup Example On Icegram

In technical terms, exit intent technology is the one which keeps a track on the mouse movements of website visitors and detects when a visitor is likely to leave the website without taking any action.

At this juncture, the exit popup will be triggered displaying an irresistible offer message or a resource to prevent that visitor from abandoning your web page or shopping cart; further encouraging him to go ahead and make a purchase.

Hence, an exit popup, exit overlay (full-screen popup) or exit intent technology is the best way to lure a visitor / potential customer when he is just about to exit.

Isn’t this what the smart salespersons do in shops? They offer you a last minute special deal or discount that makes you rethink your stand.

You can do the same using exit popups on your WordPress site.


Proof – Exit Popup is a Magic Tool

Exit Pop-ups work because they help increase conversion rates. As simple as that.

Here are some real-life exit pop usage examples:

DigitalMarketer.com was able to generate a massive 2689 leads in 14 days using exit-intent popups. Not only did they increase their leads count, but were also able to decrease the bounce rate, increased the time spent by visitors and increase their sales as well.

DigitalMarketer Exit Popup

Another example is of TheCanvasFactory website.

They started an exit overlay campaign, which proved successful in
converting 13.51% of the abandoning visitors into email subscribers over a period of 60-days.

That’s about 135 new email signups for every 1000 literally lost visitors.

CanvasFactory Exit Popup

Spork Marketing, a dealer for Toyota auto parts and accessories, generated a 54% increase in call volume through its exit popup strategy and eventually increased monthly revenues by a full 15%.

SporkMarketing Exit Popup

Pretty impressive stats, aren’t they? Nothing less than magic.


Why Exit Pop-ups Work?

Exit popups got a science behind it and is backed by human psychology that studies the consumer behavior and the impact of various stimuli on their mind and decision taking ability.

Simplifies Decision Making

If you’ve plenty of options in hand, they only create anxiety and confusion. Same applies if you have a few choices as well.

Exit overlays saves you from information overload and help clear away the background noise. After going through all the product information and considering all the aspects, you reach a stage of decision fatigue.

And, when you are about to leave, your tired mind is lured with a simplified solution. As by this time your willpower is reduced, you’re most likely to fall for the temptation.

Gives Another Opportunity

When the web page fails to engage you, an exit-intent popup helps to change the subject by diverting your attention to something else and then refocuses on your desired outcome by making an irresistible offer that convinces you or makes you rethink about abandonment.

Exit intent pop-ups also help take the visitor to a new page, which means the visitor spends more time on the site, and you get more time to convince the visitor.

Here’s your opportunity to reinforce your message. As it happens, the more the message is repeated or reinforced, the better are the chances of the visitor taking the desired action.


Top 5 Applications of WordPress Exit Popup – Offers, Lead Generation..

In addition to holding back visitors from leaving, exit popups serves a variety of purposes. Let’s have a look at some of the top ones:

1. Building email list

When you offer visitors relevant content or a promise or some secrets, it arouses interest amongst them and they happily sign-up for it.

In the below example of exit overlay, Neil Patel asks you to sign-up for a webinar in which Neil will show you the simple tactic he used to get the top spot in online marketing.

A clear message, pretty convincing. I would have sign-up. Would you?

List Building Exit Overlay

2. Creating scarcity and urgency

Whenever a person abandons the cart, you can trigger a popup highlighting about the offer like – last few items left in stock, this offer won’t get repeated, last few hours for sale end, etc.

In the example below of BabyAge e-commerce shop, you get $10 OFF when you complete the order within 9 minutes, 51 seconds using the coupon code.

This creates an urgency among the audiences prompting them to make a purchase at the earliest.

Discount Offer Exit Popup

3. Offering resources – tutorials, ebooks, freebies, video, etc.

If visitors leave your site, offer them a valuable resource – an e-book or a video guide or link to relevant content. This will make them rethink on their decision of leaving empty-handed.

In the example shown below, Brian Dean, The SEO Expert, tells readers that it’s possible to get 25,000 visitors a month and offers a detailed guide (tutorial) to show them how..

Again, a clear cut message that encourages visitors to sign-up instantly.

Resource Exit Popup

4. Taking feedback / surveys

If you are facing troubles in dealing with high bounce rates, this exit popup is your way to go.

Ask for a feedback of your visitors / customers before they leave as shown below. This will let you know some of the major reasons why visitors leave your site.

Feedback Exit Popup

5. Introducing new products / services

You can make use of exit intent technology to inform visitors about a new product or service.

And also if you have tweaked any changes in the existing range of materials and made it more innovative than competitors, this popup suits the best for you.

This quickly interests the visitors and makes them explore more about your product or service.

New Product Introduction Exit Popup

There can be a number of ways you can use exit overlays to attract visitors from the above interchangeably like:

  • Offer a discount when customers follow you on social media
  • Give freebies, demo of your product
  • Issue discount coupons and vouchers on customer’s next purchase
  • Display contest / competition forms
  • Update subscribers about new blog posts
    and many more..

In an exit popup, you can display simple text, images, videos, forms, or just anything that serves your conversion or marketing purpose in different styling and personalised design layout.


Exit Popups Do’s and Don’ts

Please do not get too carried away and drown yourself in overconfidence thinking that exit popups will always work no matter what you do.

There are some caveats. As with everything else, some actions that bring desired results and a few practices may be counterproductive or produce adverse results.

Exit Popups Do’s

Take care of colors
You can highlight text in red or use a red colored callout to capture the visitor’s attention. Or, use indicators like plain or animated arrows to direct the visitor to where you want to take them and reinforce your message.

Remember F-shape pattern
Research shows that people make an F-shaped eye pattern while reading on websites.
Hence, use your image on the right side, place the important text on the left side, and the CTA button below the image following the natural direction of the eye flow.

Use Yes – No CTA’s
Data analysis reveals that if you add a “No” option besides the “Yes” option, your conversions may increase by 30-40%.

Exit Popups Don’ts

Limit the number of exit optins on a page
Do not activate too many optins on a single page as that may frustrate the visitor. Use them carefully and seldom to be more effective. Ideally have only 1 exit optin active on a single page.

Limit exit intent on site
Do not put exit popups sitewide or on majority of pages. Use it only on pages having a high bounce rate or on important product pages that can turn out profitable.


Top 10 WordPress Exit Popup Plugins

Exit popups seem interesting and useful too, don’t they?

Fortunately, WordPress offers your many exit popup plugins to choose from for your WordPress site as well as for your WooCommerce product store.

These popups can be your go-to solution for marketing, lead generation as well as conversions.

Here are some of the best exit popup WordPress plugins:

1. Popups by OptinMonster – Best WordPress Lead Generation Plugin




Rating: 4.5 rating based on 118 ratingsDownloads: 2,594,892

WordPress Popup Plugin Did you know that over 70% of website visitors who leave your website will never return? Why? Because most people find your blog, read, and leave (that’s just a natural pattern). Wouldn’t it be nice if you can convert some of those people to subscribe to your blog? That’s where OptinMonster can... Read More

2. Popup Maker – Best Rated




Rating: 4.9 rating based on 1,227 ratingsDownloads: 909,677

Best WordPress Popup Plugin Popup Maker is the best popup plugin WordPress has to offer. It is extremely versatile & flexible. Bend it to create any type of modal or content overlay for your WordPress website. Customize every facet of your popups, from theme and position, to targeting and cookies. Easily create EU cookie notices,... Read More

3. Hustle – Pop-Ups, Slide-ins and Email Opt-ins




Rating: 4.3 rating based on 510 ratingsDownloads: 784,697

Hustle is the ultimate marketing plugin for building a mailing list, targeted marketing, lead generation, building a social following, improving conversions, and growing your business. Hustle let’s you easily grow your mailing list or display targeted ads across your site with pop-ups, slide-ins, widgets, and shortcodes. Get Busy With Social Sharing Plus, Hustle now includes... Read More

4. Popup Builder – Responsive WordPress Pop up




Rating: 4.8 rating based on 400 ratingsDownloads: 579,797

Popup Builder Popup anything with Popup builder, create and manage powerful promotion modal popups for your WordPress blog or website. Powerful, and yet, easy to use popup plugin that will help you to grab your visitors’ attention to introduce them your offers, discounts or other kind of promotional notices. Popup Builder is a modal popup... Read More

5. Popups, Welcome Bar, Optins and Lead Generation Plugin – Icegram




Rating: 4.8 rating based on 170 ratingsDownloads: 397,604

Icegram is the best plugin to easily create beautiful optins and call to actions of your choice, show them to targeted visitors and convert them to customers and fans. Icegram totally eliminates the need to hire a developer. You can easily set it up within minutes and start recording results right away. Most similar quality... Read More

6. Yeloni Exit Popup




Rating: 4.0 rating based on 42 ratingsDownloads: 71,534

Wooho! We have just launched a new widget – Action Buttons. If you prefer a non-intrusive widget on your website that gently nudges your visitors towards your CTA – you are going to Love these. To see a demo here click here< What the plugin does: Adds high converting widgets (Popups & Action Buttons) on... Read More

7. Exit Popups & Onsite Retargeting by OptiMonk




Rating: 3.8 rating based on 11 ratingsDownloads: 14,732

Convert more visitors to buyers – this is what OptiMonk can help you with. Check out how OptiMonk works: Grab your visitor’s attention by displaying a targeted offer Onsite retargeting provides you a powerful and simple way to convert more visitors to buyers and build your email subscription list. Your messages show up with a... Read More

8. Exit Popup




Rating: 4.7 rating based on 12 ratingsDownloads: 9,823

Exit Popup enabling you to display a jquery modal window, which can include text, images, videos, forms, maps and so on, before a visitor leaves your website. Exit Popup intelligently detects the mouse behaviors and then pops up a modal window when your visitors are about to close the current webpage, helping you increase your... Read More

9. WordPress Exit Pop




Rating: 3.5 rating based on 8 ratingsDownloads: 8,829

Join StoreYa’s +100,000 Happy merchants that use our marketing and sales tools on a daily basis! 98% of your web store visitors abandon your store, 70% of them will NEVER RETURN. Exit Pop will help you convert those visitors into customers a second before they leave your store. This tool has the power to double... Read More

10. Exit Notifier




Rating: 5.0 rating based on 7 ratingsDownloads: 3,279

Some industries’ compliance recommendations suggest that a notice be presented anytime someone leaves your site. I searched for a plugin to do this, and came up empty, so here you go! Features: * Works with little or no configuration. * The title and the body of the exit box, and the text on the buttons... Read More

Alternatives to WordPress Exit Popups

Remember – every exit-popup or exit overlay doesn’t convert. If that would have been the case, you won’t have to spend much time worrying about conversions.

All you would need to do is set an exit popup and go out on a vacation. The popup will keep on building the list / increasing sales. But, that’s not the case.

Since, popups, overlays and interstitials (ad messages) take the whole screen space and are annoying to users, the demand for smaller, smart optins is higher at exit intent.Icegram is the only plugin that has 12 different opt-ins and what’s wonderful is that all can be displayed on exit-intent.

The major advantages of these small optins are:

  • The screen space occupied by them is minimal
  • They aren’t annoying and doesn’t distract visitors
  • Your offer message is clearly visible

No doubt popups, overlays and interstitials convert, but other opt-ins are equally convertible and can be shown on exit-intent.


List of Alternatives to Exit Popups

Optin TypePosition on screenBest Use Case / Application
Floating Action BarsTop or bottomEmail list building / Display sale coupons
Toast notificationsAny 4 cornersAlert messages
Messenger (Slide-ins)Bottom left or rightBlog post notifications / Social media following
InlineAbove / Below blog postNewsletter / resources subscription
TabsCorners / sidesDisplay Contact details / Ask feedback
SidebarsLeft or right sideContest application forms / resources distribution
RibbonsAny of the 4 cornersSale announcement, giveaways
StickyAnywhere on siteOffer reminders, scarcity and urgency creation
BadgesAny of the 4 cornersDisplay achievements, winners

Below is an example of Icegram’s floating action bar displaying a scarcity offer of a Flat 20% OFF storewide offer.

Icegram Exit Intent Action Bar

Know more about all Icegram optins in details.


Steps to Create Exit Intent Optin with Icegram

Here’s a simple step-by-step guideline as to how to show any Icegram message on exit intent.

That’s it. It’s very simple to use the exit intent trigger on any of the Icegram optins.


Wrapping It Up

Using exit intent popups is a smart strategy to retain the visitors that are about to bounce from your website.

There’s nothing more you can do to keep the visitor on your site apart from displaying an instant message to them.

The exit popups do it beautifully and not only help to reduce the site bounce rate and increase the visitor’s time spent on the site, but also help to increase the site’s sales and subscribers.

Would you use exit popups and other exit optins on your website?

Have you tried the exit intent trigger on Icegram opt-ins?

If yes, share your experiences.

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