Are you feeling overwhelmed with everything you must do to manage emails?
Creating engaging newsletters and cultivating a strong subscriber base might get intimidating and complex, too!
But what if your efforts were supported by a promising tool? Email marketing plugins are revolutionary tools that simplify campaign email content creation, automate repetitive processes and improve performance.
Get ready as we explore seven compelling reasons why you should use email marketing plugins to spice up your email campaigns.
Prepare to turn your email strategy from a simple email campaign to a lucrative conversion game!
7 epic reasons to use email marketing plugins or tools
Email plugins are vital for any business, first and foremost. If we had to sum them up in a few sentences, we would say this:
Any digital business can benefit greatly from email marketing plugins. It doesn’t matter if it’s a business website attempting to increase blog traffic, or a small business aiming to attract customers.
Email plugins are great because they:
- Save a ton of time and manual effort.
- Make the newsletters appear flawless and aesthetically appealing.
- Offer quick access to all of the important KPIs or measurements.
- Helps bring in subscribers with even simple automation.
However, we’d like to share with you the top seven reasons for using email marketing tools in your business.
Experience smooth email campaigns
If you are a media blogger, software business, or e-commerce/WooCommerce vendor, you understand how crucial it is to have high-performing email marketing. Email marketing plugins let you take your campaign from basic to conversion-driven with just a few clicks.
Not only can these plugins help you complete tasks efficiently but also ensure that business operations run smoothly and the campaigns are stress-free.
For example, WordPress email marketing plugins like Icegram Express is a mighty tool that is equipped with drag-and-drop features, built-in templates and workflow automation.
Here’s an image showcasing how to set templates in the Icegram Express e-mail marketing plugin.
On top, you can bring in your email lists and choose from different layouts to create mobile-friendly campaigns. You don’t need to worry about how these emails look on devices such as tablets or computers – these plugins have it solved for you.
The bottom line is that you stay focused on creating awesome content without getting stuck in the technical aspects.
Add the personalization touch
Email personalization is critical for the success of an email campaign. The possibilities of conversions are slim if personalization is ignored.
Email marketing plugins can also work as your allies by helping you collect user demographics, interests and behavior and notify you about the same.
Now we can simply use this user information to make our newsletter more relatable or personalized for our users.
For instance, if a user loves tech gadgets, we can include exciting tech updates in their newsletters. It’s about giving them content they care about.
Let’s say, a subscriber is interested in fashion and often clicks on clothing sales. With email marketing software like Icegram Express, we can send personalized newsletters with the latest fashion trends or exclusive discounts on clothing.
Our final take is that email marketing tools are super useful to push content for increased brand loyalty and lifetime value. You must simply use them in your email campaigns.
Enhanced email delivery and analytics
The main goal for any business is that their emails reach and engage with the audience. Email deliverability and analytics are indispensable. Plugins like Icegram Express, HubSpot, and MailChimp offer better email delivery and advanced analytics.
Firstly, the plugins we choose come with advanced authentication systems. These are like VIP passes for our emails. They ensure our emails safely land in our audience’s inboxes rather than getting thrown into spam folders.
Imagine organizing a grand online store promotion – with these plugins, our promotional emails can easily reach a wider audience.
Why does this matter? Well, higher deliverability means more eyes on our emails. More eyes mean increased website traffic and that often translates to a significant boost in sales conversions.
But it doesn’t end there. With Icegram Express’s Max version, we get to monitor metrics like open rates, click-through rates, bounce rates, UTM tracking, IP tracking, spam scores and a lot more.
Working with the Icegram Express WordPress plugin is like having a personal dashboard that tells us exactly how our audience is interacting with our emails.
If, for example, we notice a high open rate for emails featuring new product launches. This insight tells us what our audience craves and we can then fine-tune our strategies accordingly. It could be that they prefer exclusive previews or early access – You can use this data to tailor future campaigns for maximum impact.
Wish to learn more about email deliverability? Know more about conversion and impression analytics
Email marketing plugins for high RoI
Imagine this: you want to streamline your e-commerce website, thus you would be looking for a cheap solution without sacrificing any useful functionality.
If you operate an online store, you may have faced this situation as well. Is there a solution to it?
We believe Icegram Express is fit to be the right solution to the problem. If you’re just getting started with email marketing, it’s free to use with an unlimited email list, contacts and messages.
Icegram Express’s paid versions are helpful if you wish to grow your WordPress business smoothly with fewer employees on board.
In any case, WordPress email plugins like Express allow you to push a customized email campaign and maximize its benefits while also saving money on additional labor costs.
With Icegram Express, the typical return on investment (ROI) can range from 10% to 325%.
Access to free and readymade templates
If you don’t wish to spend unnecessary time and effort building attractive newsletters for your clients every week, email plugins will be a saving grace for you!
Without plugins or SaaS email tools, you’d have to individually build your newsletter UI with HTML and CSS, which, as you know, can be time-consuming and require a lot of effort.
Most email marketing software offers ready-made templates that not only look appealing but also contain all the elements needed to grab attention and prompt a click or purchase.
What we particularly love about email marketing plugins is their simplicity and user-friendly nature. They provide a smooth experience throughout my campaigns, making the process of managing and sending out emails a breeze.
Take Icegram Express, for example. Despite its minimalist interface, it’s loaded with awesome newsletter templates and workflow automation features.
Want to automate your email campaigns and get more efficiency?
Enhanced device compatibility
Ensuring device compatibility is crucial in this era of growing mobile and tablet users, as your business could depend on reaching as many consumers as possible and boosting sales. Let’s explore this and how email automation plugins might help in more detail.
Your audience could consist of a variety of people, some of whom are reading emails on cell phones while traveling. While there could be others who prefer tabs or desktops, your plugin must cater to the requirements of all these devices.
So, it is essential to make sure that the email text or content is viewable and readable on all devices with a smooth user experience.
This leads us to two choices. We can either create distinct templates for each device or use an email newsletter plugin. The plugin will ensure that the email newsletter is compatible across multiple devices with just a few clicks.
Content generated from Icegram Express offers cross-device compatibility and can be enjoyed by a broader audience who are using multiple devices.
Advanced workflow or email automation
We love email marketing because it allows us to automate campaigns and reach more people with less effort.
Automation is not only fast and convenient but also effective and profitable.
We can set up triggers and actions based on what our subscribers do and deliver personalized content or offers that match their interests.
Email marketing plugins are essential tools for automation. They help us track and analyze user behavior and optimize our email strategy accordingly.
They also make it easy to create and send beautiful emails at the right moment to capture attention and drive action.
If you are still looking for a solution, why not check out Icegram Express?
It has advanced automation features that will help you segment your audience, send targeted emails and increase conversions.
Below is an image showing how you can set triggered email automation using Icegram Express.
Here’s another image showing some classic examples of automated messages that are used frequently in the e-commerce business.
Express integrates with other popular plugins and platforms, so we can integrate our data and automate our workflows without a glitch.
If you want to grow your email list and boost your sales, we believe it’s high time to check out Icegram Express.
Best practices to use WP email marketing plugins
Set up your goals and budget
Are you seeking to increase sales, bring more people to your website, or create your brand’s reputation? Whatever your objectives are choose a plugin that is suited to meet your expectations. When you decide to purchase an email marketing tool the first thing to decide is the goals you’d like to achieve and the amount you can invest.
The price of email marketing plugins ranges from zero to a few hundred dollars a month. So take some time to research and prepare a list.
Explore integration: SMTP, ESPs, Forms plugins, LMS
When choosing a WordPress email marketing plugin, integration capabilities are key. The more integrations offered, the less time you’ll spend on manual imports and exports. And the easier it will be to scale your email marketing efforts over time.
With an email tool that plays nicely with others, you’ll have a simplified tech setup and seamless workflows to get your messages in front of the right people.
Check limitations on contact storage and email sending
When evaluating email marketing plugins for WP, pay close attention to any limits they impose on the number of contacts you can store or the number of emails you can send. Some plugins cap the number of contacts, charging higher fees for more storage space. Others may limit how many emails you can send in a day or a month before incurring extra charges.
User-friendly dashboards to simplify email marketing tasks
You should be able to easily navigate the interface and find all the tools you need. Things like creating emails, viewing reports, and managing contacts should be simple to access. If the interface seems overly complicated, keep looking.
Blacklist feature to combat spammers
A good WordPress email marketing plugin needs a solid blacklist feature to prevent spam complaints and keep your lists clean. Look for a plugin that lets you easily add addresses to a blacklist right from your inbox. When an address is blacklisted, the plugin should automatically unsubscribe them from your lists and prevent them from signing up again in the future.
Strong subscriber segmentation
Segmenting your email list into targeted groups allows you to deliver the right message at the right time and place. Features that automatically sort subscribers into relevant segments based on how they interact with your emails – opens, clicks, purchases, or unsubscribes- provide invaluable insights into subscribers’ behaviors and needs.
Using pre-designed newsletter templates can save you a lot of time. With a few customizations and some testing, you can make sure each email campaign is a perfect representation of your brand. Your subscribers will appreciate an email that looks professional yet personalized. So buy a plugin that gives you the best newsletter template for WordPress.
Read reviews and ask for recommendations
Reading reviews from real users is one of the best ways to determine if an email plugin is right for you. See what existing customers love (and don’t love!) about the product. Look for plugins with largely positive reviews. You should also ask fellow marketers for recommendations. They may have firsthand experience with different email plugins and can provide honest feedback.
Autoresponder sequences to nurture leads
Autoresponder sequences are automated email campaigns that send a series of messages to your email list on a preset schedule. When choosing an email marketing plugin, look for one that offers robust autoresponder functionality. You’ll want options to create multi-step drip campaigns, with the ability to customize email content, schedule, and triggers for each step.
For example, you may want new subscribers to receive a welcome message immediately, then follow up 3 days later with a product overview.
No coding skills are required
With the right drag-and-drop plugin, creating beautiful email newsletters is simple. Focus on your message and content, and let the visual editor do the rest. Your readers will appreciate newsletters that are visually appealing and easy to read. And you’ll love how much time you save not having to fuss with any code.
Automation workflows
Email automation WordPress is key to scaling your email marketing and reducing the time required to execute campaigns. Look for a plugin that allows you to set up automated campaigns to engage new subscribers right away. It should also support automated lead nurturing through drip campaigns. These slowly introduce your product or service to subscribers over time through a series of emails.
Well-documented with video tutorials
No one wants to feel lost trying to figure out a new tool. Choose a plugin with:
- Documentation covering all features and use cases
- Video tutorials walking you through how to use the plugin
- Active user community forums to ask questions
- Developer support in case you run into technical issues
Imagine a plugin trusted by over 100k users, covering all the dos of effective email marketing and more. It’s time to check it out for yourself!
Avoid skipping the free version
When researching WP email marketing plugins, it can be tempting to jump straight to the paid versions, thinking they must be superior. However, the free versions still have a lot to offer. They allow you to trial the plugin and ensure it’s the right solution for your needs before committing financially.
Avoid compromising on speed and security
You need a plugin that can handle sending large email campaigns without slowing down your site. Test the plugin with a free trial to ensure it can send at least 2,000-5,000 emails per hour without latency. If it bogs down your site, keep looking.
Your subscribers’ personal information and your business reputation are at stake. Only choose a plugin with strong encryption and spam filtering to protect data and deliverability.
Don’t sacrifice simplicity for features
Look for a plugin with an intuitive interface that you can quickly figure out without a tutorial. The core features should be easy to find and use right away. If the plugin has a lot of advanced features, that’s fine—as long as the basic functionality is simple to understand. You want to be able to create, edit and send newsletters without hassle.
Don’t Ignore GDPR Compliance
Only consider WP email marketing plugins that specifically state they are GDPR compliant. This means they have features like data minimization, privacy by design, and user consent management built-in. Double-check on the plugin’s website or contact their support to verify their compliance status.
Don’t overlook customer support
How responsive is their support team? Look for companies that offer multiple ways to get help like live chat, phone, and email. See if they have a support portal with helpful resources. Check online reviews to see what actual customers say about their experience contacting support.
Don’t ignore updates and upgrades
Make sure any updates to the plugin, as well as upgrades to new versions, are included in your plan. Some companies charge extra for access to the latest features, which can get pricey over time.
Now wait a second! Before you choose an email marketing plugin. You should learn about 15 Critical Email Marketing KPIs. This knowledge will empower you to make a wise choice and take your email strategy to the next level.
Conclusion
We are a big fan of email marketing plugins and we think you should be too. Why? Because they can make your life so much easier, especially if you’re new to email marketing and email campaigns.
They can help you create beautiful newsletters, manage your subscribers, automate your campaigns and track your results.
Plugins are great for anyone who wants to grow their online presence, whether you’re a blogger, a photojournalist, an online seller, a marketer, or an entrepreneur.
Get the Icegram Express WP plugin today and see the difference it can make. Get the free WP version now for your WordPress site.
FAQ
Are email marketing plugins customizable?
Yes, most plugins allow customization of email templates, sign-up forms, and campaigns to align with your brand’s look and message.
Do email marketing plugins support analytics?
Yes, they often include built-in analytics that tracks open rates, click-through rates, and other metrics to help you measure campaign performance. Check out Putler to check out your email marketing analytics.
How do email marketing plugins help with list building?
Email marketing plugins often come with tools like pop-ups, sign-up forms, and landing pages, making it easier to capture leads and grow your email list.
How do I choose the right email marketing plugin for my business?
Consider factors like ease of use, available features (such as automation and segmentation), integration options, pricing, and customer support when selecting a plugin for your business.