Hello ,

I’m struggling to understand one thing. So being vulnerable here and asking for your help…

What stops you from upgrading to Email Subscribers Pro?

I thought “price could be a concern”, so we lowered it.

I thought “maybe you need more advanced features”. So we added a drag and drop editor, much faster email sending, automations, more integrations…

I thought “maybe the product is difficult to use”, so we invested a lot in improving the user interface and other elements.

But you haven’t yet switched to any premium plan.

Why?

Please fill this one-question anonymous form and share your reasons. It will help me and my team immensely.

BTW, Pro saves you time and significantly increases your odds of success. Redeem the code ESPRO30 to get Pro for a 30% lower price – code will work till 1st May midnight.

PS: If you’re not clear why you should upgrade to pro, reply to this email and ask us!

How Jay landed emails from junk folder to inbox?

Jay is using Email Subscribers for a long time and everything is going great. Until one day when he suspected his emails were landing in the spam / junk folders and not the inbox.

He reached out to us and we recommended checking the spam score – before sending out any campaign. It’s a built-in feature and very easy to use.

Jay followed the advice and discovered that his campaign had a high spam score. He edited the content until the spam score went down. He then sent the campaign.Of course, now the emails landed in the inbox.

One of those little things that can make a big difference in results!

What little thing can turn your potential into reality?

Whether you want to win a new customer, get a new job or promotion or persuade someone for something, a small change in your approach can have a big impact on the outcome.

So what should you emphasize when you’re trying to convince someone?

The common answer is to focus on your past experience and achievements. That makes sense, right? Real achievements are more compelling than the potential to achieve in the future. They are concrete. They leave no room for doubt.

But in reality this isn’t always the case.

Former NFL quarterback JaMarcus Russell was the first overall pick in the 2007 NFL draft, landing a contract with the Oakland Raiders worth an astounding $61 million. Clearly the Raiders saw such potential in Russell that they were persuaded to pay top dollar for his services—potential that never translated into on-field success.

If you look around, you will find lots of similar examples. Where a new-kid-on-the-block or someone with much lower experience makes a surprising big win.

So when it comes to persuading others, what should you focus on: potential or reality?

Scientists recommend focusing on your potential. The potential to be great at something will often seem more compelling to decision makers than actually being great at that very same thing. In other words, the promise of potential often outshines reality.

What’s the small big? Pay attention to the order in which you present information. Craft your message in a way that first focuses the prospect’s attention on the potential future benefits, followed by examples of what you / your team has previously delivered.

Link salad

🥗

A mixture of quick readings for an inquisitive mind.

• DALL-E 2 is an artificial intelligence system that can create amazing quality images from simple text prompts like “an astronaut riding a horse in a photorealistic style”. This article provides an in-depth look at how the program works. It’s a must-read.
• How to build a perfect presentation deck – proven four part outline
• The joy of small projects and how to complete what you start
• Making better decisions when starting or scaling companies
• Split the pie – a new way to negotiate or old wine in a new bottle?

A writing prompt

✍

Think of something you struggled with during the last year. If you step back and zoom out, what is one lesson that you can learn?

Reminder: do not procrastinate filling this one-question anonymous form, that you can literally complete in 27 seconds and tell us why you haven’t switched to pro yet. Your feedback matters.

If you want to switch to Pro (and all the awesome things you can do with it), redeem the code ESPRO30 (works until end of day 1st May) to get a 30% lower price.

Later,