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Which Elements Can Be Split Tested with Icegram Engage?

Max

Explore the message elements, headlines, forms, and triggers you can A/B split test in Icegram Engage Max.

With split testing in Icegram Engage Max, you can create multiple variations of any campaign to test individual elements or complete redesigns.

Key Elements You Can Test

  • Message Types: Compare message formats against each other—such as testing an unobtrusive Header Action Bar against an attention-grabbing Popup modal.
  • Headlines & Copy: Test value propositions, urgent phrases, or benefit-driven headlines (e.g., “Flash Sale Ends Tonight” vs. “Unlock 25% Off Your First Order”).
  • Form Fields: Test asking for email only versus email plus name or phone number to see how friction impacts conversion.
  • Call-to-Action (CTA) Labels & Colors: Compare button copy (e.g., “Get Free Guide” vs. “Download Now”) and contrasting button colors.
  • Themes & Styling: Experiment with different built-in themes, background shades, borders, and typography.
  • Display Triggers & Timing: Test immediate display versus a 5-second delay or scroll-depth trigger.
  • Display Positions: Test top vs. bottom action bars, or left vs. right slide-in boxes.