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How to Send Collect Form Data to Webhooks

Forward Icegram Collect form submissions automatically to Zapier, Make, external CRMs, or custom webhook endpoints in real time.

Webhooks let you automatically transmit contact submissions in real time to third-party marketing tools, CRM software, or automation platforms like Zapier, Make, and custom webhook relays.

Steps to Set Up a Webhook

  1. In your WordPress dashboard, navigate to Icegram Collect → Forms.

  2. Click Edit on the form you want to connect.

  3. Navigate to the Form Actions tab.

  4. Check the box labeled Trigger a Webhook.

  5. Paste your external webhook URL (e.g., from Zapier, Make, or your CRM webhook trigger) into the Webhook URL field.

    Configure target webhook URL in form actions tab

  6. Click Update to save your changes.

How Data is Delivered

Whenever a visitor submits the form, Icegram Collect dispatches an HTTP POST request to your target webhook endpoint containing the submitted lead information (such as name, email, custom inputs, form ID, and submission timestamp) in standard URL-encoded format. Your webhook receiver or automation tool (like Zapier or Make) immediately receives the data to trigger your external workflows.