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Supported Workflow Triggers in Icegram Express

Overview of supported workflow triggers in Icegram Express for WordPress, WooCommerce, membership, and LMS plugins to ensure high deliverability and...

Workflows automate marketing communications and administrative tasks when specific events occur on your website.

To explore all triggers active on your installation:

  1. In your WordPress admin dashboard, navigate to Icegram Express → Workflows → Add New.
  2. Open the Trigger dropdown menu in the workflow builder.
  3. Browse the event list grouped by source application.

Icegram Express Workflows trigger selector showing available event triggers

Workflow Trigger Selector in Icegram Express

Supported Trigger Categories

WordPress Core Triggers (Free)

  • User Events: User registered, user profile updated, user account deleted.
  • Audience Events: Contact subscribed, contact unconfirmed, contact unsubscribed.
  • Campaign Events: Broadcast sent successfully, campaign delivery failed.

Form Plugins & Lead Capture (Starter / Max)

  • Forms: Submissions from Contact Form 7, WPForms, Forminator Forms, Gravity Forms, Formidable Forms, and Ninja Forms.
  • Comments: New approved blog comment added to a post.

eCommerce & Donations

  • Starter Plan:
    • WooCommerce: Order created, order completed.
    • Easy Digital Downloads (EDD): Purchase completed.
    • GiveWP: Donation received.
  • Max Plan:
    • WooCommerce Advanced: Order status changed to processing, order placed on hold, order refunded, product review approved.
    • Cart Recovery: WooCommerce registered user cart abandoned, guest cart abandoned.
    • Wishlist Price Drops: YITH WooCommerce Wishlist item placed on sale.

Memberships, LMS & Communities (Max)

  • Course Platforms:
    • LearnDash LMS: User enrolled in a course, user removed from a course.
  • Membership Plugins:
    • MemberPress: One-time product purchased, recurring subscription purchased, membership canceled, membership expired.
    • Paid Memberships Pro (PMP): Membership purchased, membership canceled, membership expired.
    • WooCommerce Memberships: Membership plan created, plan canceled, plan expired.
  • Community Platforms:
    • BuddyBoss: Member account activated, account suspended, account unsuspended.
    • Ultimate Member: Member profile approved, account deactivated.
  • Event Registrations:
    • WP Event Manager: Attendee registered for an event.