How to Create and Manage Custom Fields

Create and manage custom subscriber fields in Icegram Express to collect phone numbers, dates, and personalized data to ensure high deliverability and...

Custom fields allow you to collect tailored subscriber information beyond standard name and email addresses—such as phone numbers, dates of birth, country, or interests. You can embed these fields into your subscription forms and use them for segmentation and merge tags.

Steps to Create a Custom Field

In your WordPress admin dashboard, navigate to Icegram Express → Forms → Manage Custom Fields.

Manage Custom Fields screen in Icegram Express
Click the Add New button.

Add new custom field button
Enter the field Label (e.g., Phone Number or Preferred Topic) and select the Type (Text, Number, Date, Radio Button, Dropdown, etc.).

If you select Radio Button or Dropdown, enter the selectable options in the box (one option per line).

Configuring custom field options and field type
Click Save Custom Field.

Adding Custom Fields to Your Subscription Forms

Once created, you can add custom fields to any opt-in form:

Navigate to Icegram Express → Forms and edit an existing form (or create a new one).
Under the form fields section, enable your newly created custom field and set its label and placeholder text.

Adding the custom field to a subscription form
Save the form and embed it on your site.

Subscription form with custom fields embedded on page
When visitors submit the form, their custom field entries are automatically stored in their contact profile under Icegram Express → Audience.

Viewing collected custom field data in audience profile