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How to Choose a Split Testing Winner in Engage

Max

Compare conversion rates across message variants and select winning popup designs in Icegram Engage to maximize leads and sales.

When running split tests in Icegram Engage Max, you can determine the winning variation in two ways:

  1. Auto Winner: Icegram Engage automatically tracks conversion rates and sets the top-performing variation as the primary winner once statistical significance is reached.
  2. Manual Winner: You can review the metrics at any point and manually select a winning variation to conclude the test immediately.

Manually Selecting a Winner

  1. In your WordPress admin, navigate to Icegram Engage > Campaigns and edit the campaign currently undergoing split testing.
  2. Switch to the tab of the variation you want to crown as winner.
  3. Click the Flag icon next to the variation name.
  4. Update the campaign. The split test will end, and this variation will now be served exclusively to all visitors.

Select manual winner flag icon inside campaign variation tab