Subscription types – Double Opt-in and Single Opt-in
Yes, that is possible. Subscription types are two types. They are:
- Single Opt-in and
- Double Opt-in
Single Opt-in: The single opt-in method is a one-step process and only requires a person to enter their email address one time in the subscription box on a website. When the single opt-in method is enabled, a contact fills out your subscription form, clicks submit, and their information is saved under Audience.
An advantage of the single opt-in method is that it doesn’t require confirmation and the process is pretty quick. Some users, especially our e-commerce customers who need an easier way to grow their audience quickly and sell more stuff use this method.
Double Opt-in: The double opt-in subscription method is a two step process that includes a confirmation step where visitors need to verify their email address by clicking the verification link. They receive a confirmation email where they must click to confirm that they want to subscribe before being added to the list. When the doubled opt-in method is enabled,
- A contact fills out your subscription form
- They receive the opt-in confirmation email, and click the link to confirm
- They’re added to your audience as a subscribed contact, along with important information subscription date and name (if enabled).
An advantage of the double opt-in process is that you’ll know the email address is for a valid, monitored inbox. We recommend double opt-in for businesses/organizations/professionals who aren’t focused on audience growth, or who have had low open rates or higher rates of abuse complaints in the past.
Although, double opt-in has an additional step, it is still easy to subscribe and adds an additional layer for protection from spammers. Companies use a double opt-in process to satisfy regulations that may apply in the particular market or country in which they operate.
What is the difference between the two opt-in methods?
In simple words, the key difference is that a single opt-in doesn’t require a confirmation, and a double opt-in does require a confirmation.
How do I switch from Double Opt-in Single Opt-in or vice-versa?
You can switch from Double Opt-in to Single Opt-in under Settings. For that,
- Navigate to Email Subscribers > Settings > General
- Look for the option Opt-in Type and choose Single Opt-in from the dropdown
- Click Save Settings
Your contacts will now subscribe without any verification.
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