Every marketer is aware (if not, atleast heard) of autoresponders. Right?
You have also heard it under different names like – Drip emails, drip campaigns, autoresponder emails, sequence emails etc.
Autoresponders are one of the ways to stay in touch with your subscribers and are a part of every internet guru’s marketing strategy.
In this article, I will explain to you all the nitty gritties of these Autoresponder emails. So keep reading…
What are the Autoresponder Sequence Or Drip Campaigns?
An autoresponder series is basically a series of emails that get sent out over their scheduled duration automatically. That means once set, you don’t have to sit there monitoring it. The emails follow the schedule that was defined during the setup.
It is also called as drip campaigns as you ‘drip feed’ a number of targeted newsletters to a recipient over a period of time, usually for a specific purpose, until the series has ended.
A drip campaign isn’t affected by events (such as opening/, not opening/clicking/not clicking) except for unsubscribes (because they’ll stop receiving the emails).
What type of drip campaigns can you set up for your business?
Welcome Series: The first very common usage of drip campaigns is the Welcome Series.
Every tool/ business needs some amount of handholding, right? And what better help then sending customer useful content little by little via emails.
The best thing about such a welcome series is, you can send out useful content to customers at the right time in the right amount without overwhelming them.
Also since they are a one setup thing, you don’t have to supervise or monitor the system for every new customer.
Churn Series: Similar to welcoming, churn is one hard fact that every business needs to tackle.
Adding a series of emails addressing the customer’s pain, asking him for feedback and attempting to solve a customer query might not always win you back the customer, but you get to understand what is not working for your business. And you can eventually improve it.
Offer series: You may debate that offers are not evergreen. But that doesn’t mean you can’t set up an autoresponder series for it.
Example: Say a customer bought an XYZ product on your store. And there is another ABC which is complementary to the product XYZ. You can create an offer email and set it up as a drip to be sent to the customer on the 4th day of purchase.
Benefits of using drip campaigns/ autoresponder sequences
- Great time saver.
- Help stay connected to customers over a long period of time.
- Zero monitoring efforts required.
- One-time setup.
- It can help retain customers.