Akshat Kothari

Akshat is an engineer who moved into marketing and never looked back - mostly because the data turned out to be more interesting on this side. He spends most of his time in WooCommerce analytics and eCommerce metrics: traffic patterns, revenue signals, conversion data, and the numbers that separate what's actually working in a store from what just looks good in a report.

He has a genuine appetite for testing ideas and a healthy skepticism toward vanity metrics - two things that don't always coexist. He works across WooCommerce growth, store analytics, and eCommerce strategy, and is doing serious ongoing work on how AI is changing the way online businesses get discovered.

His engineering background shows up most clearly when he writes about WooCommerce: he takes the technically complicated stuff and makes it followable. When he's not at a screen, he's watching movies, deep into a video game, or hunting down somewhere new to eat.