Author

Sandhya Mhaskar

WordPress & Email Marketing Specialist

Sandhya has spent 14 years inside the product layer of email marketing and WordPress - not just studying it, but shaping it. She's worked on strategy, user experience, and adoption for email marketing tools, popup builders, and WooCommerce extensions, and has a gift for making technology that genuinely intimidates people feel obvious.

She knows from the inside what makes an email opt-in convert, why a popup gets ignored, and where WordPress store owners get lost in their own dashboards. That product-level knowledge is what shows up when she writes.

She covers email marketing, list building, on-site engagement, WordPress, WooCommerce, and the practical side of growing an audience that actually sticks around.

Posts by Sandhya Mhaskar · 28 posts

Best WordPress Black Friday Deals & Cyber Monday Sale

Introducing the Refreshed Audience Dashboard in Icegram Express

A Fresh New Experience with Icegram Express Subscription Forms

Now, you can create subscription forms faster and with more confidence.

How to Build an Effective Black Friday Campaign in 2026

Wish to get the nitty-gritties of your Black Friday campaign right? Read on for a comprehensive guide on the compulsory aspects of a winning Black Friday campaign in 2026.

15 Critical Email Marketing KPIs for Campaign Optimization

Email marketing KPIs help marketers measure campaign performance, engagement, deliverability, and revenue impact. Read on to learn more.

15 Restaurant Email Marketing Ideas to Satisfy Foodies (2026)

Master Email Marketing for Non Profit Organizations: Tips & Strategies

12 Amazing Christmas Newsletter Ideas That Are Sure to Sell

Looking for a way to stand out during the busy holiday season? These 12 amazing Christmas newsletters are the perfect solution! With beautiful designs and compelling content, they’ll help you send engaging newsletter and make a lasting impression on your audiences.

Boost WooCommerce Sales Using Icegram Engage

Learn 10 practical strategies to boost WooCommerce sales with Icegram Engage. Connect with your visitors and increase WooCommerce revenue on autopilot.

Small Business Email Marketing Guide : A Needed Growth to Boost Your ROI

Are you an emerging business owner looking for the best email marketing platforms for small businesses? Check out the small business email marketing guide.