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How to Send WooCommerce Cart Abandonment Recovery Emails

Max

Automatically recover lost WooCommerce sales by sending targeted cart abandonment emails with Icegram Express Max to ensure high deliverability and...

Cart abandonment recovery workflows allow WooCommerce store owners to automatically follow up with shoppers who added items to their shopping cart but failed to complete checkout.

When Is a Cart Considered Abandoned?

A shopping cart is considered abandoned when it remains inactive for 10 minutes:

  • Logged-in Customers: Tracked automatically as soon as products are placed into the cart.
  • Guest Shoppers: Tracked as soon as the shopper enters their email address in the checkout billing field.

Steps to Set Up Cart Abandonment Recovery

  1. Ensure both WooCommerce and Icegram Express Max are activated.

  2. In your WordPress admin, go to Icegram Express > Workflows > Add New.

    Add new workflow button in Icegram Express dashboard

    Add new workflow button in Icegram Express dashboard

  3. Enter a title (e.g., “WooCommerce Abandoned Cart Follow-Up”).

  4. Under Trigger, select from the WooCommerce options:

    • Cart Abandoned (covers both registered users and guest shoppers)
    • Cart Abandoned: Registered Users Only
    • Cart Abandoned: Guests Only

  5. Click Add Action and select Send Email.

  6. In the Send To field, use the customer email merge tag {{CUSTOMER_EMAIL}}.

  7. Compose your recovery email. Use dynamic cart merge tags to personalize the message:

    • {{CUSTOMER_NAME}} - Shopper’s name
    • {{CART_ITEMS}} - Formatted table of abandoned products
    • {{CART_TOTAL}} - Order total amount
    • {{CART_CHECKOUT_URL}} - Direct link restoring the customer’s cart for one-click checkout

  8. Optionally set a delay in the Timing panel (e.g., send 1 hour after abandonment).

  9. Click Save and ensure the workflow status is set to Active.