What Analytics Does Icegram Express Track?
Comprehensive overview of metrics, subscriber engagement, geolocations, and devices tracked by Icegram Express to ensure high deliverability and...
Icegram Express tracks recipient interactions across all campaigns, providing actionable intelligence into open rates, click activity, and subscriber engagement.
Global Dashboard Metrics (Past 60 Days)
In your WordPress admin under Icegram Express > Dashboard, the aggregate performance dashboard displays:
- Total Contacts: Total subscribers added across all lists within the last 60 days.
- Sent: Total emails dispatched.
- Opens: Total number of emails opened by recipients.
- Clicks Max: Total link clicks across all campaigns.
- Unsubscribes: Total contacts who opted out (hovering over the count reveals recorded reasons in the Max plan).
- Bounces: Total delivery failures (hard and soft bounces).
Detailed Campaign Reports Max
Opening any specific campaign report under Icegram Express > Reports provides in-depth analytics:
1. Open & Click Trends Over Time
Visual timelines tracking daily engagement, showing when recipients are most active following dispatch.
2. Geographic Location Breakdown
Displays the top countries where your emails are opened, helping you tailor content and schedule deliveries for peak local time zones.
3. Device, Browser & Operating System
Shows whether subscribers read your emails on mobile devices, tablets, or desktop computers, as well as their email client (Gmail, Apple Mail, Outlook).
4. Link Activity Heatmap
Identifies precisely which URLs inside your email received the most clicks, helping you evaluate call-to-action effectiveness.
