Without data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
I'm sure neither of us wants to be that deer that gets crushed on a freeway…
After creating Icegram – the best WordPress plugin to convert visitors to customers and keep them engaged, it was obvious that we needed a way to track what campaigns are working and what needs to be tweaked.
Analytics let you track, measure and optimize campaigns
If you can measure what messages people are seeing, what is getting clicked on and how your overall strategy is working, you can tweak it to perform better.
Which is why we created an Analytics feature in Icegram.
How to get Icegram's Analytics feature
Icegram Analytics feature tracks and reports impressions and conversions for each campaign and message. If you didn't want to be like that blind and deaf deer running on a freeway, waiting to be crushed; or in other words; if you want to know how well a campaign is performing, or which message converts better; this is a must have feature for you.
This ‘Analytics' feature is present in Icegram's premium plans – Max as well as Pro.
Using Icegram Analytics
Once you've activated either of Icegram's premium plugin, the plugin will start tracking statistics automatically. Whenever a visitor sees or clicks on any Icegram message, it will be all tracked.
- An impression is when a message is shown to the visitor.
- A conversion is when the visitor clicks on a call to action button.
- Conversion rate is percentage of visitors who clicked on a CTA button.
Where do I find these statistics?
So you may be wondering where to find these stats?
There are mainly 3 places where analytics results show up.
Overall analytics show on campaigns / messages list pages
If you want to compare different campaigns, you can get their stats on the campaigns listing page. This is great overview, because you can quickly identify the winning campaigns!
Similar stats are available on the Messages listing page within Icegram.
Single Campaign analytics show on Edit Campaign page
Statistics for each individual campaign also show on Campaign edit page. They show how many messages from this campaign were shown, clicked on and the conversion rate. This is a great aggregate analysis of all messages you are running in a campaign.
Individual Message analytics show on Edit Message page
If you wanted to track how well a specific message is doing, go to Message edit page. (WP Admin – Icegram – Messages – click on a message to edit)
Conversion Optimization – quick ideas
Once you know how well your campaigns are running, you may want to optimize them for maximum conversion.
Here are a few quick suggestions.
- Change the delay time of your messages
- Alter the headline and call to action button text – use Headline Generator if you like..
- Try changing display positions
- Use a different theme
- Use a different message type
- Reduce / Increase the number of messages you are showing
- Use retargeting rules to show / hide messages
We hope you find Analytics useful. Do write to us if you have any questions or feedback.
Once again, if you are not using Analytics yet:
Choose either the Pro or the Max plan of Icegram.