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How to create a Split Testing (A/B Testing) campaign in Icegram Engage


This feature is available in Icegram Engage Max plan.

To create Split Testing campaigns in Icegram Engage, follow these steps:

Step 1: Install and activate Icegram Engage Max.

Step 2: Create a new Icegram Engage campaign / Edit a previously created campaign.

Step 3: Create a new variation of the current campaign.

Step 4: Change the elements that you want to split test.

Step 5: Update the campaign.

Step 6: With this, the experiment will turn on. This feature will continue Split testing campaigns until there's a clear winner with better conversion rates.

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Read more about Icegram Engage Split Testing feature.