How to create a Split Testing (A/B Testing) campaign in Icegram
To create Split Testing campaigns in Icegram, follow these steps:
Step 1: Install and activate Icegram Engage Max.
Step 2: Create a new Icegram campaign / Edit a previously created campaign.
Step 3: Create a new variation of the current campaign.
Step 4: Change the elements that you want to split test.
Step 5: Update the campaign.
Step 6: With this, the experiment will turn on. This feature will continue Split testing campaigns until there’s a clear winner with better conversion rates.